1. AIMIA AND MOBILE
Industry support for Aussie mobile content, services and
applications
John Butterworth
Chief Executive Officer
Australian Interactive Media Industry Association (AIMIA)

2. “MORE DOLLARS FOR
DIGITAL”

3. “Mobile is the future and always will be”
• Omar Hamoui founded AdMob in 2006
• Sold it to a global digital powerhouse in
November 2009 for US$750m

4. AIMIA Mobile Industry Group
• Founded in October 2004
• Created to support the growth of mobile content,
services and applications in Australia
• Comprised of carriers, publishers, developers,
ad networks, service providers
• Core industry development focus
• Supports Mobile Monday’s and MEGA

5. AIMIA Mobile Industry Group
AMPLI – Australian Mobile AIMIA Mobile Advertising
Phone Lifestyle Index Guidelines
• Annual study of • Technical guidelines for
Australian consumer use advertising on mobile
of mobile content, phones
services, and applications • 2nd Edition 2009
• 5th Edition in 2009 • Endorsed the Interactive
• Covers all facets of Advertising Bureau
consumer usage Australia and the Media
Federation of Australia

6. AIMIA Mobile Industry Group
Mobile Internship Scheme Industry Events
• Matching students with • Mobile Advertising
companies for practical
internships • Mobile and the Semantic
• Companies involved Web
include the ABC, • Exporting Mobile Content
Amethon, TigerSpike,
News Digital Media, • Mobile Measurement
ninemsn, Sensis, • Mobile Content
Yahoo!7
• Not a coffee-run • Mobile Mondays
opportunity, all about real- • Mobile Entertainment
world work experience Growth Alliance

7. And of course….
Partnering with Nokia for the Forum Nokia
Developer Conference!

8. More information and resources at…
www.aimia.com.au/mobile

9. Thank you!