This is a presentation on how to use video in B2B marketing

1. Secrets of the
LinkedIn
Power User
Joy Scott,
President of Scott Public Relations
Robert Grossman
President of Focus Creative
Presented By

2. www.scottpublicrelations.com

3. www.focuscreative.com

4. Secrets of the
LinkedIn
Power User
Presented By

5. Agenda
• Creating a Great Profile
• Building Your Network
• Using “Advanced Search”
• Utilizing Special Interest Groups
• Integrating Other Applications
• Creating Engagement With Q & A’s
• Soliciting and Using Recommendations
Presented By

6. Secrets of the
LinkedIn
Power User
Presented By

7. “Huh. So Iran just ‘friended’ us on Facebook…
Like, do we accept?”

8. Secrets of the
LinkedIn
Power User
Your LinkedIn Experience
Presented By

9. Creating Your Profile
Presented By

10. Presented By

11. Power Tip #1
Customize Your Headline To
Promote and Brand Yourself
Presented By

12. Headline
Presented By

13. Your LinkedIn Virtual
Handshake
Presented By

14. Presented By

15. Presented By

16. Presented By

17. Secrets of the
LinkedIn
Power User
Presented By

18. Power Tip #2
Customize Your Public URL
Presented By

19. Do You Know What Your Public
Profile Is?
Yes
No
Presented By

20. • Google Crawls
LinkedIn Public
Profiles
• E-Mail Signatures
• Links on your website
and Blogs
Presented By

21. Presented By

22. www.linkedin.com/in/robertsgrossman
Presented By

23. Secrets of the
LinkedIn
Power User
Presented By

24. Power Tip #3
Set Privacy Settings
Presented By

25. Privacy
Presented By

26. Building Your Network
Presented By

27. Wide and Far
Reaching?
Close and
Narrow?

28. Which Is Best?
Presented By

29. Find & Be Found
Presented By

30. Presented By

31. Sending Invitations
Presented By

32. Presented By

33. Power Tip # 4
Personalize!
Presented By

34. Dear Fellow XYZ Member.
Since we are both in XYZ and already using Linkedin, I would like to extend an
invitation to connect on LinkedIn.
This will help us to better serve our business building efforts.
If you do not want to connect or you received this invitation in error, please select
”ignore" rather than ”Report Spam".
If you have any questions or you want to talk directly, please contact me at
818.728.9200.
Thank you.
Robert S. Grossman
Focus Creative Group
Presented By

35. Power Tip # 5
Personalize Your Reply!
Presented By

36. Reply to An Invitation
Presented By

37. Using “Advanced Search”
Presented By

38. Advanced Search
• Business Development
• Referral Sources
• Expanding Your Network
• Finding Resources
• Connecting with Alumni
• Business Opportunities
Presented By

39. Paid vs. Free
• Free Account –
Only Contact
Information
Through Tier
Two
• Paid – Search
the Entire
LinkedIn
Database
Presented By

40. Power Tip # 6
Find New Contacts Based On
Potential For Introduction
Presented By

41. Presented By

42. Presented By

45. 746 Results
Sr. Manager
Deloitte
50 miles - 10019

47. Presented By

48. Power Tip # 7
Evaluate Potential By Degree
and Connection
Presented By

50. PLAYER
4 Direct
Connects
Are Clients!

51. Power Tip # 8
Ask For The Introduction
Presented By

53. I Picked Up The Phone!
Presented By

54. Secrets of the
LinkedIn
Power User
Presented By

55. Utilizing Special Interest
Groups
Presented By

56. Power Tip # 9
Share Value – Help Others
Presented By

57. Groups Allow You To:
• See both member-generated discussions
and news in one setting.
• Easily browse previews of the last three
comments in a discussion.
• Find interesting discussions by seeing who
liked a discussion and how many people
commented.
Presented By

58. Power Tip # 10
Join Groups Where Your
Prospects Are
Presented By

60. Power Tip # 11
Get Market Information &
Opinions, Recruit Staff and
Make New Connections
Presented By

61. Power Tip # 12
DO NOT start by selling
Presented By

62. Integrating Other Applications
LinkedIn Applications enable you to
enrich your profile, share and
collaborate with your network, and
get the key insights that help you be
more effective.
Presented By

64. Power Tip # 13
Most Useful Applications…
Presented By

66. Presented By

67. Secrets of the
LinkedIn
Power User
Presented By

68. Creating Engagement
With Q & A’s
Presented By

70. Power Tip # 14
Q&A – Demonstrate Expertise
Presented By

71. Power Tip # 15
Engage With Clarifying
Questions
Presented By

72. Power Tip # 16
Requested To Be Rated As
“Best Answer”
Presented By

73. Why Use Answers?
• Engagement
• Learn From Your Network
• Help Others
• Become a Subject Matter Expert
• Profile Update – Top of Mind
Presented By

74. Secrets of the
LinkedIn
Power User
Presented By

75. The Secrets of Using
Video In B2B
Marketing
Tuesday, November 15. 9:00 A.M.
PST
www.focuscreative.com
www.scottpublicrelations.com
Presented By

76. Discussion
Presented By