The document discusses transitioning to more collaborative technologies like Web 2.0 within an organization. It emphasizes training employees on new tools, developing strategies for social media use aligned with business goals, and engaging both internally and externally through platforms like LinkedIn, blogs, and social networks. The benefits mentioned include staying closer to customers and partners, seamless cross-group collaboration, and unleashing productivity through social software.

1. pattern languages getting fluent in social software

2. pattern languages Promenades Playgrounds Common areas Private spaces Boundaries Pathways Neighborhoods Housing Shopping Industrial

3. pattern languages Front lawn Front porch Entryway Kitchen Living room Family room Bedrooms Home office Basement

4. intimacy gradients: intranet Revenue Generation Sales Corporate Communications Technology & Innovation Customer Connection Innovation Sensory Analytical Flavor University Customer Portals Sales Admin Branding Sales Team

5. monologue: web 1.0 sender message receiver

6. dialogue: web 2.0 participant conversation participant

10. consultative decision making leader team member team member team member team member

11. group consultative leader team member team member team member team member         

14. blog patterns NEWS Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text NEWS Text link text Text link text Text link text Text link text Post Title Article text text link , text quote, text, text, link , text link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 3/01/2009 Post Title Article text, text link , text text text, text, link quote, link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 2/25/2009 Post Title Article text, text, link , quote, text, text, text, link , text, link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 2/19/2009 Website Website BLOG Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text

15. micro-blogs 140 Characters: life feed, life stream, activity stream, mini-journal Facebook is our real social graph , real family, friends, college mates co-workers, teachers, colleagues, fellow church mates, fellow parents, friends suggested or referred by real friends. Twitter is your public social graph. Everything is open, anyone can follow you and there is lot of chatter anytime you tune in. Asymmetrical following and being followed. @name, #topic,

16. once upon a time Can anybody hear me?

18. email: private channel

19. strong ties you 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st

20. strong + weak ties you 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd

21. private islands of knowledge: strong & weak ties

23. wiki pattern: communication “commons” Grain BUG Space Market Insights Space Conf. BUG Space Customer Service Space Corp Comm Space Corp Services Space Finance Space Rev Gen Space Tech Innov Space Beverage BUG Space HR Space Order Fulfill Space IT Space Sales Service Space Oper-ations Space Product-ion Space Emerging BUG Space Sample Services Space

24. vertical and horizontal knowledge sharing

27. collaboration: innovation, purchasing, partnerships Year 3 Phase 3 Year 2 Phase 2 Year 1 Phase 1

28. collaborative platforms FONApedia 2x4? ARC? BUGs? NAD? IFT? QMM? CRT? HLT?

31. web 2.0: millions interacting seamlessly