The seven key principles of storytelling. What does happen a good story

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STORYTELLING
The 7 key principles + 1
Andrea Fontana
@storyfactor

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1. Feel
A narrative penetrates into the life
stories of its readers and
determine new paths. Makes it
sensitive

3. Today, a Story is trasmedia:
in and out of multiple channels of
communication.
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2. Multiplicity

4. 3. World-bildung
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A story always generates a world.
The media product is a space that
sometimes enters into a relationship
with daily life.

5. 4. Fictional Realism
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A story becomes part of the real world
and are extracted from the story lines of
development of our identity.

6. 5. Seriality
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The stories open, close and reopen. Not only the
pieces of the story are dispersed over different
segments within the same medium
but are spread in different media.

7. 6. Individuality
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The narratives (political, organizational,
consumables)
are more subjective.
They rely on the point of view of a
character / author of the story.
This generates greater identification.

8. 7. Performativity
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A narrative generates a performance
activation in terms of culture,
Is an access point is existential:
gives the community something to do
(a meaning to follow).

9. + 1…
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The important story to tell is not our ...
but that of the other

10. To learn more…
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For now, only in Italian…

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Thanks
"Only those who risk going too far, will ever know how far they can go” | T. S. Eliot
Website | www.andreafontana.org
Mail | andrea.fontana@storyfactory.it