SlideShare una empresa de Scribd logo
1 de 10
Descargar para leer sin conexión
Product Formulation, Process Development,
and Commercialization of Nutritious Peanut
    Cookies- HomeTech Foods, Uganda
GP3M Team Members, Dr. Manjeet Chinnan,
    Dr. Wojciech Florkowski and Dr. Anna
  Resurreccion with NARO Investigator, Ms.
  Margaret Masette; and Industry Partner,
     Ms. Grace Aluoch, HomeTech Foods




HomeTech Foods-                         Research Planning Meeting –
Manufacturing Facility Visit with Dr.   Dr. Florkowski, Grace Aluoch, Margaret
Chinnan, Grace Aluoch, Margaret         Masette and Dr. Anna V.A. Resurreccion
Masette and Dr. W.J. FlorKowski
• It is estimated that 38% of the children are stunted in Uganda and
  45.5% of Ugandan children below 5 years of age were stunted,
  while 23% were under weight.
• The formation of a public-private partnership involving the USAID
  Peanut CRSP GP3M Team and the National Agricultural Research
  Laboratory of the National Agricultural Research Organization
  (NARO) together with Industry Partner, Hometech Foods in
  Uganda, resulted in the development of a Nutritious Peanut
  Cookie targeted toward improving the nutritional status of school-
  age children in Uganda.
• Hometech Foods is a small enterprise established and managed by
  three female-entrepreneurs. The enterprise is engaged in the
  manufacture of baked goods but also includes fruit juices and
  jams in their product line. Baked goods, with limited nutritional
  value, have been part of the company’s product portfolio.
• The GP3M Team’s household survey identified cookies as a product with
  market appeal.
• The research was on development of a suitable formulation and process
  optimization, focusing on selection of peanut varieties, the incorporation
  of peanut testa to result in a more nutritious product, and the effect of
  increasing the proportions of peanut meal in the formulations.
• A commercial oven and infra-red temperature gauge were purchased
  with project funds to be used in the cookie trials.
• Peanut testa resulted in a darker color that was unfamiliar to consumers
  and was not incorporated in the final formulation. In addition, sensory
  tests indicated that increasing the peanut meal to 40% also increased
  acceptability and the cost of production.
• A final formulation was selected that was based on consumer sensory
  tests performed at central locations in Uganda. The baking parameters
  for the cookie were likewise optimized.
Nutritious Peanut Cookies
• The technology was transferred to Hometech Foods and the product was
  commercialized.
• Hometech Foods reported selling 1,000 packets per week to no more
  than 3 outlets selling to parents and school children generating 1 mln
  Uganda shillings in sales and employing three workers. The primary
  Nutritious Peanut Cookie buyers are parents of school-age children.
• During the Uganda Manufacturers Association International Fair, October
  4-10, 2012, the product was exhibited for sale and featured consumer
  taste tests to entice consumer sales. Most of the 250 consumers rated
  the cookies as highly acceptable (Like moderately to like extremely) and
  rated it highly on their intent to purchase it. Several consumers
  purchased the product available for sale.
• Before the product can be distributed nation-wide, a certification from
  the Uganda National Bureau of Standards (UNBS) as the guarantor of
  consumers has to certify the safety and quality of the product. The
  cookie is undergoing certification and production of Nutritious Peanut
  Cookies will likely expand because of the strong indicators of demand.
The University of Geeorgia’s
 Global Peanut Product Processing and
Marketing Team (GP3MT) with Hometech
           Foods Employee.
HomeTech Foods entrepreneur,
  Ms. Grace Aluoch at product launch,
Uganda Manufacturing Association’s Fair
With GP3M Team’s Dr. Anna V. A Resurreccion and Dr. Manjeet Chinnan
Most of the 250 consumers who participated, rated the cookies
 as highly acceptable (Like moderately to like extremely) and
          rated it highly on their intent to purchase it.
Products sold out quickly

Más contenido relacionado

La actualidad más candente

Agriculture and Nutrition Synergies in CGIAR Research
Agriculture and Nutrition Synergies in CGIAR ResearchAgriculture and Nutrition Synergies in CGIAR Research
Agriculture and Nutrition Synergies in CGIAR Researchlunnevehr
 
Product Transparency: Shoppers Talk Label & Package Information
Product Transparency: Shoppers Talk Label & Package InformationProduct Transparency: Shoppers Talk Label & Package Information
Product Transparency: Shoppers Talk Label & Package InformationField Agent
 
Natureview Case Study
Natureview Case StudyNatureview Case Study
Natureview Case StudyPiyush SINGH
 
Unilever New Product Launch - Becel Vegan
Unilever New Product Launch - Becel VeganUnilever New Product Launch - Becel Vegan
Unilever New Product Launch - Becel VeganGraphi Tales
 
Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)tim smits
 
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...Glo_PAN
 
Natureview farm iim L internship
Natureview farm iim L internshipNatureview farm iim L internship
Natureview farm iim L internshipprath24
 
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua "...
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua  "...Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua  "...
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua "...Brussels Briefings (brusselsbriefings.net)
 
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015Asian Food Regulation Information Service
 

La actualidad más candente (13)

Agriculture and Nutrition Synergies in CGIAR Research
Agriculture and Nutrition Synergies in CGIAR ResearchAgriculture and Nutrition Synergies in CGIAR Research
Agriculture and Nutrition Synergies in CGIAR Research
 
Product Transparency: Shoppers Talk Label & Package Information
Product Transparency: Shoppers Talk Label & Package InformationProduct Transparency: Shoppers Talk Label & Package Information
Product Transparency: Shoppers Talk Label & Package Information
 
Natureview Case Study
Natureview Case StudyNatureview Case Study
Natureview Case Study
 
Unilever New Product Launch - Becel Vegan
Unilever New Product Launch - Becel VeganUnilever New Product Launch - Becel Vegan
Unilever New Product Launch - Becel Vegan
 
Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)
 
The Grocery Eye
The Grocery EyeThe Grocery Eye
The Grocery Eye
 
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...
Emmy Simmons Presentation for Nigerian High-Level Dialogue on Nutrition Sensi...
 
Whiskas Cat Food
Whiskas Cat FoodWhiskas Cat Food
Whiskas Cat Food
 
Green marketing ppt
Green marketing pptGreen marketing ppt
Green marketing ppt
 
Natureview farm iim L internship
Natureview farm iim L internshipNatureview farm iim L internship
Natureview farm iim L internship
 
Natureview case
Natureview caseNatureview case
Natureview case
 
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua "...
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua  "...Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua  "...
Solomon Islands Agritourism Policy Setting Workshop 2017: Apiame Cegumalua "...
 
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015
Nutrition and Fortification Claims - Impacts on Consumer Behaviour FSANZ_2015
 

Similar a Success story nuturitious peanut cookies ppt presentation1

Success story natural vitamin a fortified peanut spread
Success story  natural vitamin a fortified peanut spreadSuccess story  natural vitamin a fortified peanut spread
Success story natural vitamin a fortified peanut spreadAnna V. Resurreccion
 
Assessing knowledge, attitude, and practices and small-scale commercial feed ...
Assessing knowledge, attitude, and practices and small-scale commercial feed ...Assessing knowledge, attitude, and practices and small-scale commercial feed ...
Assessing knowledge, attitude, and practices and small-scale commercial feed ...ILRI
 
Black Modern Business Proposal Presentation (1).pptx
Black Modern Business Proposal Presentation (1).pptxBlack Modern Business Proposal Presentation (1).pptx
Black Modern Business Proposal Presentation (1).pptxUjala6
 
A4NH Collaboration with MTI Division, IFPRI
A4NH Collaboration with MTI Division, IFPRIA4NH Collaboration with MTI Division, IFPRI
A4NH Collaboration with MTI Division, IFPRIAg4HealthNutrition
 
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...lunnevehr
 
Enhancing availability of quality forages seeds in Uganda and Kenya
Enhancing availability of quality forages seeds in Uganda and KenyaEnhancing availability of quality forages seeds in Uganda and Kenya
Enhancing availability of quality forages seeds in Uganda and KenyaILRI
 
Britannia Nutrition Foundation.ppt
Britannia Nutrition Foundation.pptBritannia Nutrition Foundation.ppt
Britannia Nutrition Foundation.pptBidhu Bhushan Binit
 
Pfndai role of processed f & b in national food & nutrition security-...
Pfndai role of processed f & b in national food & nutrition security-...Pfndai role of processed f & b in national food & nutrition security-...
Pfndai role of processed f & b in national food & nutrition security-...Sunil Adsule
 
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...ICRISAT
 
Evidence Summary: UK Healthy Food Environment Index
Evidence Summary: UK Healthy Food Environment IndexEvidence Summary: UK Healthy Food Environment Index
Evidence Summary: UK Healthy Food Environment IndexThe Food Foundation
 
Role and Responsibilities of Community Scientist in a KVK
Role and Responsibilities of    Community Scientist in a KVKRole and Responsibilities of    Community Scientist in a KVK
Role and Responsibilities of Community Scientist in a KVKManoj Sharma
 
Controlled assessment exemplar
Controlled assessment exemplarControlled assessment exemplar
Controlled assessment exemplargrace99999
 
Save our children
Save our childrenSave our children
Save our childrenAmr Helal
 
Forage seed quality and availability in Ethiopia is constraining use of forag...
Forage seed quality and availability in Ethiopia is constraining use of forag...Forage seed quality and availability in Ethiopia is constraining use of forag...
Forage seed quality and availability in Ethiopia is constraining use of forag...ILRI
 
Genetically modified food
Genetically modified foodGenetically modified food
Genetically modified foodpfoschi
 
Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014PABE BENIN
 
Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014PABE BENIN
 

Similar a Success story nuturitious peanut cookies ppt presentation1 (20)

Success story natural vitamin a fortified peanut spread
Success story  natural vitamin a fortified peanut spreadSuccess story  natural vitamin a fortified peanut spread
Success story natural vitamin a fortified peanut spread
 
Assessing knowledge, attitude, and practices and small-scale commercial feed ...
Assessing knowledge, attitude, and practices and small-scale commercial feed ...Assessing knowledge, attitude, and practices and small-scale commercial feed ...
Assessing knowledge, attitude, and practices and small-scale commercial feed ...
 
Black Modern Business Proposal Presentation (1).pptx
Black Modern Business Proposal Presentation (1).pptxBlack Modern Business Proposal Presentation (1).pptx
Black Modern Business Proposal Presentation (1).pptx
 
A4NH Collaboration with MTI Division, IFPRI
A4NH Collaboration with MTI Division, IFPRIA4NH Collaboration with MTI Division, IFPRI
A4NH Collaboration with MTI Division, IFPRI
 
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...
SScience Forum Presentation: Using Markets to Promote a Healthy Dietary Trans...
 
Enhancing availability of quality forages seeds in Uganda and Kenya
Enhancing availability of quality forages seeds in Uganda and KenyaEnhancing availability of quality forages seeds in Uganda and Kenya
Enhancing availability of quality forages seeds in Uganda and Kenya
 
Laurian Unnevehr, IFPRI "Using Markets to Promote a Healthy Dietary Transition"
Laurian Unnevehr, IFPRI "Using Markets to Promote a Healthy Dietary Transition"Laurian Unnevehr, IFPRI "Using Markets to Promote a Healthy Dietary Transition"
Laurian Unnevehr, IFPRI "Using Markets to Promote a Healthy Dietary Transition"
 
Britannia Nutrition Foundation.ppt
Britannia Nutrition Foundation.pptBritannia Nutrition Foundation.ppt
Britannia Nutrition Foundation.ppt
 
Pfndai role of processed f & b in national food & nutrition security-...
Pfndai role of processed f & b in national food & nutrition security-...Pfndai role of processed f & b in national food & nutrition security-...
Pfndai role of processed f & b in national food & nutrition security-...
 
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...
Increasing groundnut productivity of smallholder farmers in ghana,mali and ni...
 
Evidence Summary: UK Healthy Food Environment Index
Evidence Summary: UK Healthy Food Environment IndexEvidence Summary: UK Healthy Food Environment Index
Evidence Summary: UK Healthy Food Environment Index
 
Role and Responsibilities of Community Scientist in a KVK
Role and Responsibilities of    Community Scientist in a KVKRole and Responsibilities of    Community Scientist in a KVK
Role and Responsibilities of Community Scientist in a KVK
 
Virtus
VirtusVirtus
Virtus
 
Consumer Demand for Aflatoxin Safety and Market Response
Consumer Demand for Aflatoxin Safety and Market ResponseConsumer Demand for Aflatoxin Safety and Market Response
Consumer Demand for Aflatoxin Safety and Market Response
 
Controlled assessment exemplar
Controlled assessment exemplarControlled assessment exemplar
Controlled assessment exemplar
 
Save our children
Save our childrenSave our children
Save our children
 
Forage seed quality and availability in Ethiopia is constraining use of forag...
Forage seed quality and availability in Ethiopia is constraining use of forag...Forage seed quality and availability in Ethiopia is constraining use of forag...
Forage seed quality and availability in Ethiopia is constraining use of forag...
 
Genetically modified food
Genetically modified foodGenetically modified food
Genetically modified food
 
Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014
 
Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014Musa pgs experiences uganda 2014
Musa pgs experiences uganda 2014
 

Más de Anna V. Resurreccion

Thailand food security lecture august 9 2013 slide share.pptx
Thailand  food security lecture august 9 2013 slide share.pptxThailand  food security lecture august 9 2013 slide share.pptx
Thailand food security lecture august 9 2013 slide share.pptxAnna V. Resurreccion
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013Anna V. Resurreccion
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013Anna V. Resurreccion
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...Anna V. Resurreccion
 
Chinnan strategies for fast tracking market development of food products in ...
Chinnan  strategies for fast tracking market development of food products in ...Chinnan  strategies for fast tracking market development of food products in ...
Chinnan strategies for fast tracking market development of food products in ...Anna V. Resurreccion
 
Presentation fan ifpri us africa forum june 11 2012
Presentation fan ifpri us africa forum june 11 2012Presentation fan ifpri us africa forum june 11 2012
Presentation fan ifpri us africa forum june 11 2012Anna V. Resurreccion
 

Más de Anna V. Resurreccion (8)

Thailand food security lecture august 9 2013 slide share.pptx
Thailand  food security lecture august 9 2013 slide share.pptxThailand  food security lecture august 9 2013 slide share.pptx
Thailand food security lecture august 9 2013 slide share.pptx
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD - Presented at IFT 2013
 
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...
WK KELLOGG INTERNATIONAL FOOD SECURITY AWARD Presented at IFT 2013S k kellogg...
 
UP High ''59 golden jubilee
UP High ''59  golden jubileeUP High ''59  golden jubilee
UP High ''59 golden jubilee
 
Virginia Flor Agbayani
Virginia Flor Agbayani Virginia Flor Agbayani
Virginia Flor Agbayani
 
Chinnan strategies for fast tracking market development of food products in ...
Chinnan  strategies for fast tracking market development of food products in ...Chinnan  strategies for fast tracking market development of food products in ...
Chinnan strategies for fast tracking market development of food products in ...
 
Presentation fan ifpri us africa forum june 11 2012
Presentation fan ifpri us africa forum june 11 2012Presentation fan ifpri us africa forum june 11 2012
Presentation fan ifpri us africa forum june 11 2012
 

Success story nuturitious peanut cookies ppt presentation1

  • 1. Product Formulation, Process Development, and Commercialization of Nutritious Peanut Cookies- HomeTech Foods, Uganda
  • 2. GP3M Team Members, Dr. Manjeet Chinnan, Dr. Wojciech Florkowski and Dr. Anna Resurreccion with NARO Investigator, Ms. Margaret Masette; and Industry Partner, Ms. Grace Aluoch, HomeTech Foods HomeTech Foods- Research Planning Meeting – Manufacturing Facility Visit with Dr. Dr. Florkowski, Grace Aluoch, Margaret Chinnan, Grace Aluoch, Margaret Masette and Dr. Anna V.A. Resurreccion Masette and Dr. W.J. FlorKowski
  • 3. • It is estimated that 38% of the children are stunted in Uganda and 45.5% of Ugandan children below 5 years of age were stunted, while 23% were under weight. • The formation of a public-private partnership involving the USAID Peanut CRSP GP3M Team and the National Agricultural Research Laboratory of the National Agricultural Research Organization (NARO) together with Industry Partner, Hometech Foods in Uganda, resulted in the development of a Nutritious Peanut Cookie targeted toward improving the nutritional status of school- age children in Uganda. • Hometech Foods is a small enterprise established and managed by three female-entrepreneurs. The enterprise is engaged in the manufacture of baked goods but also includes fruit juices and jams in their product line. Baked goods, with limited nutritional value, have been part of the company’s product portfolio.
  • 4. • The GP3M Team’s household survey identified cookies as a product with market appeal. • The research was on development of a suitable formulation and process optimization, focusing on selection of peanut varieties, the incorporation of peanut testa to result in a more nutritious product, and the effect of increasing the proportions of peanut meal in the formulations. • A commercial oven and infra-red temperature gauge were purchased with project funds to be used in the cookie trials. • Peanut testa resulted in a darker color that was unfamiliar to consumers and was not incorporated in the final formulation. In addition, sensory tests indicated that increasing the peanut meal to 40% also increased acceptability and the cost of production. • A final formulation was selected that was based on consumer sensory tests performed at central locations in Uganda. The baking parameters for the cookie were likewise optimized.
  • 6. • The technology was transferred to Hometech Foods and the product was commercialized. • Hometech Foods reported selling 1,000 packets per week to no more than 3 outlets selling to parents and school children generating 1 mln Uganda shillings in sales and employing three workers. The primary Nutritious Peanut Cookie buyers are parents of school-age children. • During the Uganda Manufacturers Association International Fair, October 4-10, 2012, the product was exhibited for sale and featured consumer taste tests to entice consumer sales. Most of the 250 consumers rated the cookies as highly acceptable (Like moderately to like extremely) and rated it highly on their intent to purchase it. Several consumers purchased the product available for sale. • Before the product can be distributed nation-wide, a certification from the Uganda National Bureau of Standards (UNBS) as the guarantor of consumers has to certify the safety and quality of the product. The cookie is undergoing certification and production of Nutritious Peanut Cookies will likely expand because of the strong indicators of demand.
  • 7. The University of Geeorgia’s Global Peanut Product Processing and Marketing Team (GP3MT) with Hometech Foods Employee.
  • 8. HomeTech Foods entrepreneur, Ms. Grace Aluoch at product launch, Uganda Manufacturing Association’s Fair With GP3M Team’s Dr. Anna V. A Resurreccion and Dr. Manjeet Chinnan
  • 9. Most of the 250 consumers who participated, rated the cookies as highly acceptable (Like moderately to like extremely) and rated it highly on their intent to purchase it.
  • 10. Products sold out quickly