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The Challenge ,[object Object],[object Object],[object Object],[object Object]
 
Paradigm Shift: Social Determinants  ,[object Object],[object Object]
Questions??? ,[object Object],[object Object],[object Object]
Food marketing equity research that focuses on African American communities ,[object Object],[object Object],[object Object],[object Object]
African American Collaborative Obesity Research Network (AACORN) ,[object Object],[object Object],[object Object],[object Object]
Creating Solutions ,[object Object],[object Object],[object Object],[object Object]
A COMMUNITY-CENTERED VIEW OF INFLUENCES ON EATING, ACTIVITY, AND BODY WEIGHT © African American Collaborative Obesity Research Network Influences of Culture and Mindset Historical and Social Factors What are our social values?  What do we believe in? What gives us pleasure? What gives comfort? How do we cope with stresses? What is fair treatment? Who earns our trust  and our loyalty?  Health and wellness High quality of life Do we have money to buy the things we need? What are our neighborhoods like?  What type of food is available?  How much does it cost?  Where are opportunities for recreation and outdoor activities?  Who sponsors community events? What messages do we get  from TV, radio,  outdoor ads, the web? What is our history? How does it affect the way we live now?  What kinds of social institutions do we have? How do our faith communities support us? What are our families like? What are our community strengths? What is our collective strength  for taking action? Environments to Navigate Long life
What is the Role of Neighborhood Food and Marketing Environments?
“ When We Have Better,  We Can Do Better”
Methods: Study Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results:  Participant Characteristics Characteristics n=19 Age  17-59  (mean 29 years) Female  78%  (n=15) Englewood/West Englewood  78% (n=15) Residence  89%  < 5 years  (n=17) Education  73%  > HS  (n=14) Income  100%  <  $19,000 per year  Martial Status  78% Single (n=15) Cash Assistance (TANF, SSI) 26% (n=5) Food/Nutrition Assistance  63% (n=12)
Social Determinants of Health of the Food System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Economics  ,[object Object]
Economics  ,[object Object]
Employment  ,[object Object],[object Object],[object Object]
Employment  ,[object Object]
Transportation  ,[object Object],[object Object]
Transportation  ,[object Object]
Transportation  ,[object Object]
Perceived Racism  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceived Racism  ,[object Object]
Perceived Racism  ,[object Object]
Perceived Racism  ,[object Object]
Community Violence  ,[object Object],[object Object],[object Object]
Community Violence  ,[object Object]
Community Violence ,[object Object]
Conclusion Paradigm Shift: Avoid the Lifestyle Trap  ,[object Object],[object Object],[object Object]
Participant Recommendations:  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object]

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Angela Odoms-Young, PhD, Food Insecurity and Obesity IPHA

  • 1.
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. A COMMUNITY-CENTERED VIEW OF INFLUENCES ON EATING, ACTIVITY, AND BODY WEIGHT © African American Collaborative Obesity Research Network Influences of Culture and Mindset Historical and Social Factors What are our social values? What do we believe in? What gives us pleasure? What gives comfort? How do we cope with stresses? What is fair treatment? Who earns our trust and our loyalty? Health and wellness High quality of life Do we have money to buy the things we need? What are our neighborhoods like? What type of food is available? How much does it cost? Where are opportunities for recreation and outdoor activities? Who sponsors community events? What messages do we get from TV, radio, outdoor ads, the web? What is our history? How does it affect the way we live now? What kinds of social institutions do we have? How do our faith communities support us? What are our families like? What are our community strengths? What is our collective strength for taking action? Environments to Navigate Long life
  • 9. What is the Role of Neighborhood Food and Marketing Environments?
  • 10. “ When We Have Better, We Can Do Better”
  • 11.
  • 12. Results: Participant Characteristics Characteristics n=19 Age 17-59 (mean 29 years) Female 78% (n=15) Englewood/West Englewood 78% (n=15) Residence 89% < 5 years (n=17) Education 73% > HS (n=14) Income 100% < $19,000 per year Martial Status 78% Single (n=15) Cash Assistance (TANF, SSI) 26% (n=5) Food/Nutrition Assistance 63% (n=12)
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
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  • 30.

Notas del editor

  1. The African American Collaborative Obesity Research Network ( AACORN ) uses a community-centered approach for thinking through approaches to prevention and treatment of overweight and obesity. The underlying concept is that approaches to intervening on obesity are better framed in very ‘people-oriented’ terms. We ask, How do eating, physical activity and weight reflect the opportunities, constraints, and issues in people’s everyday lives? What aspects of people’s everyday lives and circumstances must be considered in order to develop appropriate, effective, and sustainable intervention approaches? How can interventions on obesity support high quality of life and community priorities that are broader than food, activity, or weight?   In other words, it is not simply a matter of teaching people about how many calories are in their food or how long they have to exercise to burn a certain number of calories. Far from it. Many people in African American communities already know this information. The issue is much more complicated.   The model shown in the diagram calls for reflection of several different types of community-level factors that, in combination, influence: a) eating habits and physical activity and, ultimately, body weight and body fatness; and b) resources available to take positive actions to address health problems that may be associated with some aspects of current eating or activity habits or weight levels. This diagram is a companion to AACORN’s “expanded obesity research paradigm”, a model that is oriented primarily to researchers who design studies of obesity prevention and treatment (link). It has been created to facilitate discussions among community members and between academically based researchers and their community research partners.   The focus on eating, physical activity, and body weight is at the center, because the ultimate goal is to identify how the various influences from daily life influence and reinforce these aspects of health status. The balance scale is a reminder of the reality that extra weight is gained when the amount of calories eaten is too high and the calories used is too low.   Discussion of this model can begin with any of the circles and can go back and forth among the circles to use the questions as prompts to discuss the general issues in each category and to also discuss how they influence eating, activity, and weight.   Like AACORN’s research paradigm, this diagram was developed with a particular focus on African American communities. However, the concepts and the graphic have potential applicability to diverse communities. This model is geared to a collective or group perspective, i.e., what are the behaviors ‘on average’ or that tend to be the most common. The ‘our’ and ‘we’ references in the questions assume that those engaged in the discussion identify as having something in common in a way that makes them participants in the same community. This could be a geographical community (neighborhood) but not necessarily so. This approach recognizes that individuals within the community have a lot of variation in what they eat, how active they are, or whether they are overweight, but focuses on the issue that improvements on these fronts are needed, on average, to foster health and wellness and therefore high quality of life and longevity.