1. Becoming Your Own
Media
On Your Website
On Your Social Media Pages
On Your Terms
2. How do you tell your
stories?
Where Do you Tell them?
What Tools Do You Use?
3. Today
We Will Learn To:
• Tell stories with words, photos,
and short videos.
• Use your people -- staff,
volunteers, donors -- to tell your
agency’s stories.
• Find news in your programs,
funding, meetings, and reports.
9. Traditional Media in trouble
Newspaper ad revenues
have fallen more than
30% in the past two years
Some papers are in
bankruptcy
Others have lost three-
quarters of their value
10. Traditional Media in
Trouble
• One in 5
journalists
working for
newspapers in
2009 are gone
today
• 2011 may be the
worst year yet
11. NEW MEDIA
Americans getting
news online jumped
25%in the past two
years
traffic to top 50
news sites rose more
than 30% since 2009
12. Hunters and Gatherers
• Audiences hunt and
gather their news
• They get what they
want, when they want it
• They use searches to
comb among destinations
and share what they
find through social
media
14. End of Appointment TV
43% of people surveyed by
the Annenberg school
agree with this statement:
“There are so many ways
to get the news these days
that I don’t worry when I
don’t have a chance to read
the paper or when I miss my
regular news program.”
15. People are getting their news from
different devices, and different
sources:
• African-American and Hispanic groups do
more texting, Web browsing, e-mailing and
instant messaging than white users.
• Minority users are more likely than white
users to use social networking sites, watching
videos, post a video or purchase a product on a
cell phone.
16. What’s the first thing twenty-
somethings do in the morning?
• One-third of women aged 18-34 check Facebook
when they first wake up, even before they get to the
bathroom.
• 21% of women age 18-34 check Facebook in the
middle of the night.
• 63% use Facebook as a networking tool.
17. What are they texting,
emailing and posting?
STORIES
33. IT’S SIMPLE:
Rule1: Make your website the
hub for all your storytelling
and information
Rule 2: Links from your
website go on social media, e-
blasts, and blogging sites