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Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],What We’ll Be Discussing ,[object Object],[object Object],[object Object],[object Object],[object Object],This Webinar will run for roughly 40 - 50 minutes and if time allows for it there will be a short Q & A opportunity.  In the event that we do not have the time for an open Q & A session you can e-mail  [email_address]  with your questions and you will be assisted as soon as possible. Please note that anyone within your office that will be working on your website should be on this Webinar.  You’ll also want to contact Customer Support to make sure these people are added to your authorized contact list as we will not be able to provide marketing or customer related support to them on your behalf without them being authorized. This Webinar will start shortly…
Welcome Webinar Google considers over 200 factors when deciding where a website should rank for any given keyword.  Some of those things we can help address on your website while others we cannot.  Here are just a few examples of each: Google Rankings - Review Addressable Not Addressable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome Webinar While our customers often enjoy great rankings within search engines like Google, we cannot predict or guarantee that Google will choose to make your website number one or even within the top 10 results of any given search. Great rankings take time and that timeline varies from area to area based on the level of competition within each given market. Google Rankings – No Guarantee
Welcome Webinar Regardless where you rank within Google or how nice your website looks, if it isn’t converting visitors into leads then it is nothing more than a virtual business card. We work hard to drive targeted traffic to your website and to improve your rankings and site appeal of your website over all but in the end we cannot guarantee that you will receive any number of leads each and every month.  Here are just a few reasons why: Leads Leads & More Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not Addressable Addressable
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],How Search Impact Communicates with you!
Welcome Webinar Marketing Consultants:  These are the people you will be communicating with during the course of your Search Impact service.  They will be responding to all of your e-mails, chats, tweets and calls.  Marketing Consultants are also responsible for Training Webinars and making sure information gets to the rest of the team that needs to get addressed. Marketing Specialists:   The team of Marketing Specialists are the people that do all the on page optimization of your website from month to month.  They are responsible for meta tags, header tags, image alt text and many other on page factors for the Search Impact service. Content Writers:   This team is dedicated to nothing else but researching and writing content for our customers.  Once they finish content they send it to our Marketing Specialist team to have it added to your website. Link Managers:   These individuals do nothing more than work on the promotion of your business and website through link building efforts.  Directories, Social Network Profiles, Local Portals and other websites are what these people focus on for you. Our Team
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Call / Email
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Outline
Welcome Webinar Content Writing  – Completed in two month cycles Link Building  – Completed in two month cycles On Page Optimization  – Completed in two month cycles Everything is structured so that every single month we are actively working on one aspect of your website or another to ensure that Google and other search engines are consistently seeing growth. Note:  Search engines pay attention to how often changes are made to your website as one determining factor of rather or not you should do better than your competition. Repetitive Processes Keyword Research Link Batch 1 On Page Optimization Content Completion Content Addition Link Batch 2 On Page Optimization Content Completion Content Addition Link Batch 3 On Page Optimization Content Completion Content Addition Link Batch 4 On Page Optimization Content Completion Content Addition
Welcome Webinar Knowing which keywords to spend more of our efforts on is going to be extremely important to the over all amount of targeted traffic that can possibly come to your website from Google and other search engines. Out of 100 – 150 keywords we research based off of the 8 areas you’ve provided us we will turn around and focus on the top 40 most searched keywords from your market. Keyword Research is completed 30 days after we receive area information from you during our intro call / e-mail process.  You’ll receive a link via e-mail to an excel document containing our research for your records. Keyword Research
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Utilizing Customer Support
Welcome Webinar We will now spend the next five or so minutes in a Q & A session.  Please type your questions in the “Chat” area located on the bottom right hand side of your Webinar screen. For purposes of this Webinar please keep your questions general and not site specific. In Conclusion
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],How Search Impact Communicates with you!
Welcome Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Call / Email

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Search Impact Welcome Webinar

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  • 3. Welcome Webinar While our customers often enjoy great rankings within search engines like Google, we cannot predict or guarantee that Google will choose to make your website number one or even within the top 10 results of any given search. Great rankings take time and that timeline varies from area to area based on the level of competition within each given market. Google Rankings – No Guarantee
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  • 6. Welcome Webinar Marketing Consultants: These are the people you will be communicating with during the course of your Search Impact service. They will be responding to all of your e-mails, chats, tweets and calls. Marketing Consultants are also responsible for Training Webinars and making sure information gets to the rest of the team that needs to get addressed. Marketing Specialists: The team of Marketing Specialists are the people that do all the on page optimization of your website from month to month. They are responsible for meta tags, header tags, image alt text and many other on page factors for the Search Impact service. Content Writers: This team is dedicated to nothing else but researching and writing content for our customers. Once they finish content they send it to our Marketing Specialist team to have it added to your website. Link Managers: These individuals do nothing more than work on the promotion of your business and website through link building efforts. Directories, Social Network Profiles, Local Portals and other websites are what these people focus on for you. Our Team
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  • 9. Welcome Webinar Content Writing – Completed in two month cycles Link Building – Completed in two month cycles On Page Optimization – Completed in two month cycles Everything is structured so that every single month we are actively working on one aspect of your website or another to ensure that Google and other search engines are consistently seeing growth. Note: Search engines pay attention to how often changes are made to your website as one determining factor of rather or not you should do better than your competition. Repetitive Processes Keyword Research Link Batch 1 On Page Optimization Content Completion Content Addition Link Batch 2 On Page Optimization Content Completion Content Addition Link Batch 3 On Page Optimization Content Completion Content Addition Link Batch 4 On Page Optimization Content Completion Content Addition
  • 10. Welcome Webinar Knowing which keywords to spend more of our efforts on is going to be extremely important to the over all amount of targeted traffic that can possibly come to your website from Google and other search engines. Out of 100 – 150 keywords we research based off of the 8 areas you’ve provided us we will turn around and focus on the top 40 most searched keywords from your market. Keyword Research is completed 30 days after we receive area information from you during our intro call / e-mail process. You’ll receive a link via e-mail to an excel document containing our research for your records. Keyword Research
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  • 12. Welcome Webinar We will now spend the next five or so minutes in a Q & A session. Please type your questions in the “Chat” area located on the bottom right hand side of your Webinar screen. For purposes of this Webinar please keep your questions general and not site specific. In Conclusion
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