3. Social Media: A definition “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.” or two “Social media is people having conversations online.”
4. Why Social Media? Increase collaboration between team members Improve communication efficiency and effectiveness Retain intellectualcapital Foster community Recruittalent Drive innovation
5. 16% 36% 17% 24% 68% 28% Publish a blogPublish your own web pagesUpload video you createdUpload audio/music you createdWrite articles or stories & post Creators Post ratings / reviews Comment on someone else’s blogContribute to online forums Contribute to / edit wiki articles Critics Use RSS feeds Add “tags” to Web pages or photos“Vote” for web sites online Collectors Maintain profile on social networkVisit social network sites Joiners Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews Spectators None of the above Inactives [Source: Forrester] Who is doing what? [Baby Boomers]
8. Who isdoing what? 36% of Matures watch and read content created by others 43% of Gen Xers read/post on message boards 62% of Millenials socialize online 27% of Baby Boomers read blogs 25% of Gen Xers write a blog
20. Twitter is a virtual water cooler, where you can listen in, and jump into conversations that interest you
21. Feb 2009 10MM users, globally (700% AGR) 4MM users in US (>1000% AGR) Largest demographic is 45-54 year-olds Twitter Growth 18
22. Examples of how local government can use social media Training Effective communications Incident response Strategic public relations Knowledge management Recruiting
27. How TSA can engage employees and ensure that every employee has a voice in the way the agency and its operations evolve?
28. How TSA can collect constant, fresh input and perspectives on improvements?
29.
30. A participatory, collaborative and transparentwebsite that allows TSA employees to develop, promote, and improve innovative ideas
31. Employees post ideas, and rate and comment on those that interest them, participating in two-way communication with agency leadership, TSA program offices, and each other.
45. Joined forces with the Wikimedia Foundation (the nonprofit organization that operates the Wikipedia® online encyclopedia) to improve online health information.