Affiliate marketing in 137 seconds, a case study from south africa.

2. All you need to know aboutAffiliate Marketingin just 137 seconds30 minutes! Branding. Leads. Sales. Results.

3. 8 year track record in Online Performance Based Marketing. Providing Technology, Implementation, Consulting & Outsourced services. About Forge Media

4. OfferForge.com Affiliate Network Performance Based Affiliate Network USA, Canada, UK, South Africa. Market Place for Advertisers to meet Publishers Large brand name advertisers. 8,000 South African publishers Over 14,000 International publishers

5. Why online marketing makes sense Focused & Targeted Interactive & Fun Tracked & Measurable Highly Cost Effective SA Internet usage is growing exponentially. Falling connectivity costs, mobile access surges and increased international bandwidth is driving online behaviour.

6. Why use Online Marketing?

8. +4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers

9. There are over 1500 online stores in South Africa

10. New Media crosses LSM from 5 – 10 effectively

11. Reducing connection costs & increased bandwidth will skyrocket user base

12. Kulula.com first to reach R1,8 Billion in Sales

13. ABSA just passed the 1 million online banking user mark

15. Affiliate Media Buying Models

16. Long Tail Media in Action 10 Large audience mainstream Small audience influentials

17. Are you on Niche but Powerful Highly ranked & influential “Long Tail” sites?

18. There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences. They’re the LONG TAIL of Advertising. When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!

19. Low Ad serving capacity No basis for CPM valuation Complex to negotiate No Independent Tracking No Media Buying Contacts No ‘predefined’ Rules The Problem with Buying Long Tail Media

20. Performance Based Marketing Pay only for Results = Reduce Risk Independent Tracking = Accountability Centralized Payment = Streamlined Operation More Publishers = Greater Impact On Demand Reporting = Full Transparency The Solution?

21. What you should Measure Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games Impressions & Visitors: The number of times your advertising is served Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information

22. What you should Measure Unique Users: The number of individuals who visit your site, see an ad or take action on an ad. CTR: The click through rate (impressions / clicks) Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views) Conversion Tracking: Because Returns Matter!

23. Why Advertisers trust Affiliate Marketing

24. Why Publishers love Affiliate Marketing

25. EasyAds Integrated! With our new EasyAds platform Monetizing sites is simple and fast Real time eCPM optimization Individual to each publisher Better Returns than Contextual Ads

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