This slide will give complete view of brand & Brand equity related solution Regards Rajesh Kumar, manager(Digital marketing) www.jrinfptech.com

1. .. .
.
..
.
.

2. .
.

3. .
.

4. .
.

5. • Brand represents the consumer’s perceptions
and feelings about a product and its
performance.
• It is the company’s promise to deliver a
specific set of features, benefits, services, and
experiences consistently to the buyers
• It is a name, term, sign, symbol or design, or a
combination of them

6. .
.

7. Brand equity
It is the differential effect that the brand name
has on customer response to the product and
its marketing

9. Branding Strategy: Building Strong
.
Brands
.

10. .
. Strong Relationship
Bonding
Advantage
Performance
Relevance
Presence
Weak Relationship

12. .
.
Brand Elements
Marketing Activities
Meaning Transference

13. .
. Brand
names URLs
Slogans
Elements
Logos
Characters
Symbols

14. .
.
• Memorable
• Meaningful
• Likeability
• Transferable
• Adaptable
• Protectable

15. .
.
Personalization
Integration
Internalization

16. • Choose the right moment
• Link internal and external marketing
• Bring the brand alive for employees

18. .
.
Brand Audits
Brand Tracking
Brand Valuation

19. .
Brand 2006 Brand Value (Billions)
.
. Coca-Cola $67.00
Microsoft $56.93
IBM $56.20
GE $48.91
Intel $38.32
Nokia $30.13
Toyota $27.94
Disney $27.85
McDonald’s $27.50
Mercedes-Benz $22.13

20. .
.
Brand Reinforcement
Brand Revitalization
Brand Crises

21. .
2010 Ranking Brands 2009 Ranking
• 1. Nokia Mobile Phones 1.
• 2. Colgate 2.
• 3. Lux 3.
• 4. Dettol 5.
• 5. Britannia 9.
• 6. Lifebouy 4.
• 7. Clinic Plus 15.
• 8. Pond’s 16.
• 9. Fair & Lovely 18.
• 10. Pepsodent 8.