This slides presents the overview of consumer regarding advertisement. it tells which factors forced the consumer towards advertisement for buying anything.it makes the picture clear about information search & purchasing behaviour

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2. Perspective on Consumer Behaviors:
An average American :
136,692,500 ad in various form
2 million TV commercial
Consumer Behavior:
It is a process & activities people engage in when
searching for selecting, purchasing, evaluating &
disposing the product & services to satisfy their
needs

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. Need Recognition
Information Search
Cultural, Social,
Individual and Evaluation
Psychological of Alternatives
Factors
affect
Purchase
all steps
Postpurchase
Behavior
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5. Stages in the consumer decision making process &
relevant psychological processes:
consumer decision---------- Psychological Process
• Problem Recognition ::::::::::: Motivation
• Information Search:::::::::::::::Perception
• Alternative Evaluation:::::::::: Attitude Formation
• Purchase Decision:::::::::::::::: Integration
• Post purchase Evaluation::::::Learning

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7. Problem Recognition:
There are following source
• Out of Stock
• Dissatisfaction
• New Needs & Wants
• Related product Purchase
• Market Induced recognition
• New Product

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11. Personal
sources

12. The Selective Perception Process
• Selective Exposure
• Selective Attention
• Selection Comprehension
• Selection Retention

14. Alternate Evaluation
All available brands
Brand A Brand B Brand C Brand D Brand E
Brand F Brand G Brand H Brand I Brand J
Brand K Brand L Brand M Brand N Brand O
Evoked Set of Brands
Brand E
Brand F

15. Attitude Formation:
It can be judge by following process
• Individual
• Ads
• Media
• Retailers
• Organization
• Product Brand
• Company

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17. Purchase Decision:
After having deep thinking finally consumer
decide to purchase the goods of his choice.
The final decision may varies due to following
reason
• Brand
• Price
• Satisfaction

19. Post Purchase Evaluation:
Now it is the time to reevaluate the things.
Consumer deeply thinks about product or
services after using it & finally reach to
following option
• Satisfaction
• Dissatisfaction
• Cognitive Dissonance

20. External Influences in Consumer Behavior:
Following factor may influence
• Culture
• Subculture
• Social Class
• Reference Group
• Situational Determinants