The document discusses key success factors for entering foreign markets. It identifies challenges incumbents face from technological changes, regulation, and customers. Options for incumbents include organic growth, acquisitions, and integrating divisions. Entering new markets requires identifying opportunities, assessing required resources and strategy, and creating competitive advantages. Developing markets offer opportunities but also challenges around regulations and infrastructure. Macro factors like politics, economics, technology and society must be considered. Acquisitions can gain competitiveness but require post-integration to realize synergies. Key factors for success in Hungary include its market size, penetration rates, prices, regulatory environment, local management and incentives.