Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Lean Social
#SocialJack #LeanSocial #SocialMedia
@DeanDeLisle @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and Production, Web
Seminars, eLearning, Lead Generation and Conversion, Social Networking and
Email Marketing
• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal,
Accounting, Technology, Marketing Agencies, Coaching and Training, Higher
Education and Channel Sales

How to Engage with the
Go-To-Webinar Interface
• Questions area on the GTW task bar
• Type us a question so we know you understand
• Ask us anything throughout the session
• Engage and WIN too!

What is Lean Social?
• Lean Startup
• Lean Content
• Lean Media
• Lean Social
• What does it all mean?
LESS IS
MORE!

Lean Social Components
• Social Media
• Content Sharing
• Value Serving
• Engagement
• Listening
• Converting

Social Media – Lean or Not
Why does it often not work for organizations?
MINDSET!MINDSET!

Why Social Media?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Network Science*
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
*Courtesy of US Army

Organizational and Team Impact
(Internal)

Organizational and Team Impact
(External)

Network Hubs
Your
Company
Conferences
Employees
Charities
Clients
Partners
Associations
Hub: Large cluster or
group of cluster of network
connections.

Engagement
• Percentage of consumers who engage with their favorite brands via social
media by age
• 23% of consumers ages 18-29
• 39% of consumers ages 30-49
• 38% of consumers above 50
• 87% of survey respondents indicate that online social engagement with a
brand positively impacts their likelihood to purchase
Brafton.com

Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
person’s profile
and background
Engaging with intent
to transform
relationship for
mutual benefit
Transactional
Conscious, Tied to
Yearning & Emotions
Transformational
Dr. Bob Wright – Wright Graduate University

Start Managing Your Relationships
1. Plan
2. Build
3. Launch

Plan
• Your services and value proposition
• Your main goals
• Target markets
• Where you want to be found online

Value
• What products/services do you provide?
• How do you compare to competition?
• How can you help others?

Goals (Outcome)
• Marketing
• Leads
• Traffic
• Registrations
• Friends
• Connections
• Comments
• Sales
• Dials
• Clicks
• Connections
• Proposals
• Closes

Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What Industry are they in?
• What size Company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?

Where Does Your Target Exist?
• Facebook?
• Twitter?
• LinkedIn?
• Google+?
• Social Mobile?
ONLY
PICK
THREE
MAX!

Where Do You Want to Be Found?
• Search Keywords (Attraction/Pathway)
• Your Website (Destination/Pathway)
• Mobile (Destination/Pathway)
• Social Media (Destination/Pathway)
• Facebook
• LinkedIn
• Twitter
• Google+

What is the Destination?
• Your Website (Destination/Pathway)
• Mobile (Destination/Pathway)
• Social Media (Destination/Pathway)
• Facebook
• LinkedIn
• Twitter
• YouTube
• Google+

Build – Start Simple
• Social Media Profiles
(Attraction/Pathway/Destination)
• Your target will determine which networks are best
• Pick a MAX of Three!!
• Appropriate Website/Landing Page/Microsite

Social Media Profiles
ACTIVE
ACTIVE
ACTIVE
PASSIVE

Website/Landing Page/Microsite

Building a Content Map
• Remember
• Value
• Target
• Keywords
• Platforms

Launch
• Begin generating valuable content
• Interact and engage with customers and prospects
• Build relationships
• Consistently Measure (Test)
• Connections
• Engagement
• Outcome/Sales

Connections
Connection
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers

Engagement
Engagement
•Likes
•Comments
•Shares
•Direct Messages
•Emails

Outcome
Outcome
•Requests for Proposals…
•Orders
•Sales
•Emails/Contacts
•New Subscribers
•New Connections*
•New Followers*
•New Likes*

Outcome
Remember NOT
WINNING, does
NOT mean that you
are LOSING!

Questions?

http://socialsellinglinkedin.com

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

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