MPI TechCon: Content Marketing More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle 2014
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Do you currently have a content marketing strategy? Do you even know what content marketing is? In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the hottest new Web Marketing strategies for 2014. During the session, you will learn how Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Blogging are now the most cost-effective ways to generate new traffic to your website and increase lead generation which will translate to more revenue.
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MPI TechCon: Content Marketing More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle 2014
- 2. Dean DeLisle • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 3. Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring It Back ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 4. The Issue with Content Marketing ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 5. Content Marketing • What is it? • Why is it Important? • What’s the Strategy? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 6. What is Content Marketing? Content Marketing is the science and art of reaching your audience and pulling it toward your business with the use of Content ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 7. What type of Content? • • • • • • Blogs Articles Training Materials Video/Audio Photography Presentations ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 8. Why is Content Marketing Important? There are qualified prospects looking for your product or service right now and Search Engines like Google use properly placed content to place you in front of their search request. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 9. What is the Strategy for Content Marketing? • Create and promote useful, relevant information • Attract and engage with website visitors • Convert those visitors into customers/clients Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 10. Chose Your “New Business” Destination • • • • • • • Landing Page Website Registration Phone Webinar/Event Location What is yours? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 11. Identify Your Target • Who is your target client/partner? • • • • • What do they look like? Where are they? What Industry are they in? What size Company do they work for? Who do they know? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 12. Your Personal Keywords • • • • • What are you an expert in? How would your ideal prospect find you? What would they “yell or “Google” to find you? What makes you different? What is your skill set? Exercise: 1. 2. ForwardProgress.NET Write 10 things in which you are an expert What terms would someone use to find you coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 13. Conversion • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • • • • • • Prospects/Customers Subscribers Social Media Fans/Followers/+1s Product Reviewers Members Promotion Entrants ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 18. Periodic Table of Content How to Turn Articles into Particles • Elements at top are and have a short“half-life” • Elements are bottom are larger and last longer • Elements on the left are appear everywhere in the web-sphere • Elements on the right appear only on your website Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 20. Why Online Social Networks? • • • • • • Interactive People Respond Building Trust Building Community Viral Activity Sharing ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 21. How Many Contacts Do You Have That You Cannot See? • • • • That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU? ForwardProgress.NET coachme@ForwardProgress.NET Extended Reach to More Targets facebook.com/ForwardProgress @FwdProgressInc
- 24. Twitter ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 25. YouTube ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 26. Blog • • • • A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 27. Webinar ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 29. Measure • • • • • • Radian 6 Google Hoosuite Sprout Social Word Press Social Networks ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 30. RESULTS • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • • • • • • Prospects/Customers Subscribers Social Media Fans/Followers/+1s Product Reviewers Members Promotion Entrants ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 31. RESULTS • • • • • • Blog ++ Power Point Webinar YouTube Social Media Partners ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 32. Assignment • • • • • ForwardProgress.NET Assemble/Align Your Team Create a Content Marketing Plan Gather Your Content Share Your Content Engage with Your Audience coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 34. Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc