Session 4 - APS Group on Campaign Building

1. Social Network Campaign Builder 10 Week Coaching Series Session 4

5. Applications and Bookmarks

6. Applications and Bookmarks

7. Ads and Pages

8. Ads and Pages http://www.facebook.com/advertising/?pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users.

9. Ads and Pages

10. Ads and Pages

11. Ads and Pages Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. What is less documented is how the thumbnail that Facebook uses across the system is generated from this picture. The Profile Picture You’ll find the system crops images when generating a thumbnail, losing information around the edge. After some initial testing, we’ve determined that there’s a “title safe” area within all images. So when you create your profile image that’s 200px wide, allow a 12 pixel border around crucial information (such as typography or a logo) to allow for automatic cropping.

12. Ads and Pages The Profile Picture Also bear in mind that regardless of the shape of your profile image, Facebook thumbnails are square (with rounded corners), and sized based on the length of the shortest side of your image. So when designing rectangular profile pictures, make sure to keep your desired thumbnail imagery within a square boundary.

13. Ads and Pages Content

14. Ads and Pages Content

15. Ads and Pages Events Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.

16. Ads and Pages Events

17. Ads and Pages Events

19. Ads and Pages Track Your Progress

20. Ads and Pages Track Your Progress

21. Ads and Pages Track Your Progress

22. Best Practices Create a calendar to guide your updates, you will achieve the following benefits: - You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update. - By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds. - By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.