Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve. This webinar is designed for everyone who is not familiar with email marketing. If you are asking yourself, "How can email marketing help me or my business?", this is the webinar for you. This session will show you how to: - Get more eyes on your brand - Generate more leads - Increase Web Traffic - Increase event attendees - Build your Client Community - Convert online traffic to new sales All through the power of email Marketing! ALL registrants and attendees will get access to the recording and materials. This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 70,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count. “Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc. We look forward to seeing you online in class!

1. www.ForwardProgress.net(877) 592-6224
Using Email Marketing to
Expand Your Business

2. www.ForwardProgress.net(877) 592-6224
 Please turn off your cell phone
 Close your email
 Remove all distractions
 Tune in and you will see the results
quickly!

3. www.ForwardProgress.net(877) 592-6224
 Questions area in task bar
 Type us a message so we know you got it
 Ask us anything throughout the class

4. www.ForwardProgress.net(877) 592-6224
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 70,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..
Dean DeLisle
Using LinkedIn for New Business Development

5. www.ForwardProgress.net(877) 592-6224
What we’ll cover…
• Email Marketing Benefits
• Steps to a Successful Campaign
• Best Practices
• Email Marketing Software
• Integrated Campaigns
• Making it a Planned Success

6. www.ForwardProgress.net(877) 592-6224
Email Marketing Benefits
• Email is Inexpensive
• Email Creates Quick Response Cycles
• Email Marketing Campaign Results are
Measurable
• Email Has Wide Reach – Mobile & Social
Expansion

7. www.ForwardProgress.net(877) 592-6224
Email Marketing Benefits
• Email Drives Web Site Traffic and
Registration
• Email Strengthens Brand Awareness and
Builds Customer Relationships
• Email Can Be Highly Customized
• Email Saves Time and Money
• Email is Easy to Implement and Requires
Limited Resources

8. www.ForwardProgress.net(877) 592-6224
Uses for Email Marketing
• Sending newsletters and building
online communities and subscribers
• Sending event notices and
invitations
• Sending announcements and
support
• Sending specials and offers

9. www.ForwardProgress.net(877) 592-6224
Steps to a Successful Campaign
• Consider your target
• Who are you talking to
• Gather & organize your list of Subscribers
• Current Customers
• Prospects
• Opt-in Subscribers
• Develop good content
• Format a good clear “value based”
message
• HTML vs. Text
• Subject is key

10. www.ForwardProgress.net(877) 592-6224
• Getting your message out
• Test your message (socialmobile)
• Schedule Delivery
• Be smart
• Evaluate and revise your campaign
• Measure
• Sent, Opens, Clicks and End Results
Steps to a Successful Campaign

11. www.ForwardProgress.net(877) 592-6224
Best Practices
• Spam
• Follow Can Spam Laws
• Use a recognizable domain name
• Avoid using
• CAPITAL letters
• Bombastic wording
• Gratuitous punctuation
• Graphic overload

12. www.ForwardProgress.net(877) 592-6224
• Include
• Clearly stated wording and action verbs
• Clear instructions to take action
• Clearly stated Opt-out
• Forwarding options
• Subscribe options
• Consider global rules
• Links and display options
• Share buttons
Best Practices

13. www.ForwardProgress.net(877) 592-6224
• Viruses
• Software should handle this
• Data and Privacy
• Individual Tracking
• CRM Integration
• Automated Processes
• Build list internally or campaign driven
• Keep accurate records of acquisition
• Have your name clearly identified
• Personalize messages
Best Practices

14. www.ForwardProgress.net(877) 592-6224
• Don‟t
• Use Caps or blatant marketing symbols
• Send irrelevant offers
• Overload recipients with messages
• Cram too many messages in single email
• Neglect to test messages
• Rely on email program spell checker!
• Sell or rent your list to others
• Expect every campaign to produce results
Best Practices

15. www.ForwardProgress.net(877) 592-6224
• Legalities
• CAN-SPAM (United States)
• Opt-out
• Must have return email address
• Internet based response mechanism
• It bans false or misleading info
• The „From”, “To” and sender must be
accurate
• It prohibits deceptive subject lines
• Clear notice of solicitation
Best Practices

16. www.ForwardProgress.net(877) 592-6224
• Legalities
• EC (European Commission) Directive on
Privacy and Electronic Communication
• Opt in prior consent
• Existing customer relationship
• Similar product or services
• Prohibited to conceal identity
• Must use valid email addresses
Best Practices

17. www.ForwardProgress.net(877) 592-6224
Email Software
• Constant Contact, IContact & CRM Solutions
• How to choose – some considerations
• Will it scale with your needs?
• Can it integrate with my other software?
• Can I evaluate it?
• Templates and Add-ons
• How quickly can it be up and running?
• How easy is it to use?
• Is it compliant – legally?
• Is it Socially Compatible?
• Auto-responders?
• List & Bounce Management?

18. www.ForwardProgress.net(877) 592-6224
Autoresponders
Email Software

19. www.ForwardProgress.net(877) 592-6224
Going Social with Your Blog

20. www.ForwardProgress.net(877) 592-6224
Integrated Campaigns - Event

21. www.ForwardProgress.net(877) 592-6224
Integrated Campaigns - Launch

22. www.ForwardProgress.net(877) 592-6224
Scoring - Measure

23. www.ForwardProgress.net(877) 592-6224
Campaign Steps
• Pick your Target Audience
• Organize your Data
• Develop relevant – good Content
• Integrate
• Be Compliant
• Schedule wisely
• Measure
• Evaluate and keep working it!

24. www.ForwardProgress.net(877) 592-6224
Email Marketing Packages
 Go to http://SendEmailsLikeAPro.com
 30% Discount for all users
 Code “30JUNE”
 Email marketing
 Survey tools
 So much more!

25. www.ForwardProgress.net(877) 592-6224
ACT NOW!
 Act now and receive a free 30 minute coaching
session with our Email marketing pros!
 Ask about how you can upgrade and get an email
marketing template that has proven to be successful

26. www.ForwardProgress.net(877) 592-6224
Email Marketing Packages
 Go to http://SendEmailsLikeAPro.com
 30% Discount for all users
 Code 30JUNE
 Email marketing
 Survey tools
 So much more!

27. www.ForwardProgress.net(877) 592-6224
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET