SlideShare una empresa de Scribd logo
1 de 24
Descargar para leer sin conexión
Alongside the Path of Gamification: An User Experience
Architect of foryouandyourcustomers on fixing our Systems
with Gameful Design.

Thursday 31 October 13
Adding Game
Mechanics

Non-Game Context

Gamification vs. Gameful Design
Thursday 31 October 13
Life as Game

Work as Game

System as Game

Gamification vs. Gameful Design
Thursday 31 October 13
The goal defines the specific outcome that players will work to achieve. (Jane McGonigal)

Activity
Goal

What is the Goal?
Thursday 31 October 13
Society

Collective

Individual

Is the Goal meaningful?
Thursday 31 October 13
The CRM-Imperator.
Thursday 31 October 13
Space Invaders is just a pile of pixels. It‘s about the story.

Do you have a nice Story to tell?
Thursday 31 October 13
Do you have a nice Story to tell?
Thursday 31 October 13
Feedback is about orientation.

How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
Fl
ow

Requirements / Difficulty

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
Mihály Csíkszentmihályi

What really is Flow Theory?
Thursday 31 October 13
Fl
ow

Requirements / Difficulty

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
Requirements / Difficulty

Gameplay Experience

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
What really is Flow Theory?
Thursday 31 October 13
What really is Flow Theory?
Thursday 31 October 13
Two sides of the same coin: Motivation and Demotivation.

Indicator of Competence

Controller of Behavior

Gain of Status

Loss of Autonomy

Are you careful about extrinsic motivation?
Thursday 31 October 13
Visualize a common vision and meaningful goal
Tell a nice story
Design work as a gameplay of blissful learning and productivity
Handle rewards carefully

Do you remember?
Thursday 31 October 13
GAME OVER

Thursday 31 October 13

Más contenido relacionado

Destacado

User interface design
User interface designUser interface design
User interface design
Slideshare
 

Destacado (20)

Embrace UX and adapt your evaluation methods accordingly (CanUX 2015 - short ...
Embrace UX and adapt your evaluation methods accordingly (CanUX 2015 - short ...Embrace UX and adapt your evaluation methods accordingly (CanUX 2015 - short ...
Embrace UX and adapt your evaluation methods accordingly (CanUX 2015 - short ...
 
Business Gamification for On- and Offline
Business Gamification for On- and Offline Business Gamification for On- and Offline
Business Gamification for On- and Offline
 
Business Gamification: case studies
Business Gamification: case studies Business Gamification: case studies
Business Gamification: case studies
 
The Reputation Economy: Managing Your Online Identity in the Age of Google- N...
The Reputation Economy: Managing Your Online Identity in the Age of Google- N...The Reputation Economy: Managing Your Online Identity in the Age of Google- N...
The Reputation Economy: Managing Your Online Identity in the Age of Google- N...
 
Data driven mobile UX - UX insight 2017, uxinsight.nl
Data driven mobile UX -  UX insight 2017, uxinsight.nlData driven mobile UX -  UX insight 2017, uxinsight.nl
Data driven mobile UX - UX insight 2017, uxinsight.nl
 
User interface design
User interface designUser interface design
User interface design
 
Cx australia 2015
Cx australia 2015Cx australia 2015
Cx australia 2015
 
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)
 
UX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practiceUX insight 2017 Keynote - Insightful UX methods, from research to practice
UX insight 2017 Keynote - Insightful UX methods, from research to practice
 
UX STRAT 2016 - Ensuring Validity in Strategic UX Research Methods
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsUX STRAT 2016 - Ensuring Validity in Strategic UX Research Methods
UX STRAT 2016 - Ensuring Validity in Strategic UX Research Methods
 
Questionnaire d'évaluation UX AttrakDiff - version française
Questionnaire d'évaluation UX AttrakDiff - version françaiseQuestionnaire d'évaluation UX AttrakDiff - version française
Questionnaire d'évaluation UX AttrakDiff - version française
 
Digital UX trends 2017
Digital UX trends 2017Digital UX trends 2017
Digital UX trends 2017
 
Customer Experience Strategy & Operations Transformation
Customer Experience Strategy & Operations TransformationCustomer Experience Strategy & Operations Transformation
Customer Experience Strategy & Operations Transformation
 
UX STRAT USA, David Wertheimer, "A Customer Experience Framework for Product ...
UX STRAT USA, David Wertheimer, "A Customer Experience Framework for Product ...UX STRAT USA, David Wertheimer, "A Customer Experience Framework for Product ...
UX STRAT USA, David Wertheimer, "A Customer Experience Framework for Product ...
 
UX STRAT Europe, Gerry McGovern: What's New About UX Strategy?
UX STRAT Europe, Gerry McGovern: What's New About UX Strategy?UX STRAT Europe, Gerry McGovern: What's New About UX Strategy?
UX STRAT Europe, Gerry McGovern: What's New About UX Strategy?
 
UX STRAT USA, Shiloh Barnat, "Scaling UX Strategy for Digital Interactions wi...
UX STRAT USA, Shiloh Barnat, "Scaling UX Strategy for Digital Interactions wi...UX STRAT USA, Shiloh Barnat, "Scaling UX Strategy for Digital Interactions wi...
UX STRAT USA, Shiloh Barnat, "Scaling UX Strategy for Digital Interactions wi...
 
UX STRAT Europe, Tal Florentin: How to Be a UX Hero
UX STRAT Europe, Tal Florentin: How to Be a UX HeroUX STRAT Europe, Tal Florentin: How to Be a UX Hero
UX STRAT Europe, Tal Florentin: How to Be a UX Hero
 
UX STRAT Europe, Annie Stewart: Building a UX Strategy for Europe
UX STRAT Europe, Annie Stewart: Building a UX Strategy for EuropeUX STRAT Europe, Annie Stewart: Building a UX Strategy for Europe
UX STRAT Europe, Annie Stewart: Building a UX Strategy for Europe
 
UX STRAT USA, Ben Judy, "Mission-Based Experience Design Strategy"
UX STRAT USA, Ben Judy, "Mission-Based Experience Design Strategy"UX STRAT USA, Ben Judy, "Mission-Based Experience Design Strategy"
UX STRAT USA, Ben Judy, "Mission-Based Experience Design Strategy"
 
UX STRAT Europe, Dr Andrea Resmini, “Cross-channel Ecosystems Strategy”
UX STRAT Europe, Dr Andrea Resmini, “Cross-channel Ecosystems Strategy”UX STRAT Europe, Dr Andrea Resmini, “Cross-channel Ecosystems Strategy”
UX STRAT Europe, Dr Andrea Resmini, “Cross-channel Ecosystems Strategy”
 

Similar a How to start your Gamification project

The Mentoring Game_Cracking the Engagement Code
The Mentoring Game_Cracking the Engagement CodeThe Mentoring Game_Cracking the Engagement Code
The Mentoring Game_Cracking the Engagement Code
George Marshall Jr
 

Similar a How to start your Gamification project (20)

A Psychological Approach to Video Game Enjoyment
A Psychological Approach to Video Game EnjoymentA Psychological Approach to Video Game Enjoyment
A Psychological Approach to Video Game Enjoyment
 
Game design@itp v3
Game design@itp v3Game design@itp v3
Game design@itp v3
 
Team 1 Presentation
Team 1 PresentationTeam 1 Presentation
Team 1 Presentation
 
Lecture 15 Game Analytics in the Age of Big Data
Lecture 15 Game Analytics in the Age of Big DataLecture 15 Game Analytics in the Age of Big Data
Lecture 15 Game Analytics in the Age of Big Data
 
Game Design for Modern Times
Game Design for Modern TimesGame Design for Modern Times
Game Design for Modern Times
 
Designing balance (takeaway version)
Designing balance (takeaway version)Designing balance (takeaway version)
Designing balance (takeaway version)
 
The Mentoring Game_Cracking the Engagement Code
The Mentoring Game_Cracking the Engagement CodeThe Mentoring Game_Cracking the Engagement Code
The Mentoring Game_Cracking the Engagement Code
 
Nature of Game
Nature of GameNature of Game
Nature of Game
 
Pixel-Lab / Games:EDU / Matt Southern / Graduating Games
Pixel-Lab / Games:EDU / Matt Southern / Graduating GamesPixel-Lab / Games:EDU / Matt Southern / Graduating Games
Pixel-Lab / Games:EDU / Matt Southern / Graduating Games
 
Game Design for Storytellers
Game Design for StorytellersGame Design for Storytellers
Game Design for Storytellers
 
Instructional Ethology
Instructional EthologyInstructional Ethology
Instructional Ethology
 
Game Studies Download 3.0
Game Studies Download 3.0Game Studies Download 3.0
Game Studies Download 3.0
 
Affordable games with depth for your marketing - Pietro Polsinelli - #FMX18
Affordable games with depth for your marketing - Pietro Polsinelli - #FMX18Affordable games with depth for your marketing - Pietro Polsinelli - #FMX18
Affordable games with depth for your marketing - Pietro Polsinelli - #FMX18
 
Playfied Storytelling
Playfied StorytellingPlayfied Storytelling
Playfied Storytelling
 
Games As Sims
Games As SimsGames As Sims
Games As Sims
 
Global Game Jam Overview
Global Game Jam OverviewGlobal Game Jam Overview
Global Game Jam Overview
 
Autenrieth&wechselberger ract15
Autenrieth&wechselberger ract15Autenrieth&wechselberger ract15
Autenrieth&wechselberger ract15
 
Three examples of building for play in data science.
Three examples of building for play in data science.Three examples of building for play in data science.
Three examples of building for play in data science.
 
A Primer On Play: How to use Games for Learning and Results
A Primer On Play: How to use Games for Learning and ResultsA Primer On Play: How to use Games for Learning and Results
A Primer On Play: How to use Games for Learning and Results
 
DevLearn 2017 Play to Learn workshop slides
DevLearn 2017 Play to Learn workshop slidesDevLearn 2017 Play to Learn workshop slides
DevLearn 2017 Play to Learn workshop slides
 

Más de foryouandyourcustomers

Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
foryouandyourcustomers
 

Más de foryouandyourcustomers (9)

Multichannel: Überraschend einfach für den Kunden, anspruchsvoll für den Anbi...
Multichannel: Überraschend einfach für den Kunden, anspruchsvoll für den Anbi...Multichannel: Überraschend einfach für den Kunden, anspruchsvoll für den Anbi...
Multichannel: Überraschend einfach für den Kunden, anspruchsvoll für den Anbi...
 
Why does it Makes Sense to Fully Understand Multichannel Issues?
Why does it Makes Sense to Fully Understand Multichannel Issues?Why does it Makes Sense to Fully Understand Multichannel Issues?
Why does it Makes Sense to Fully Understand Multichannel Issues?
 
“Create your own Multichannel Campaigns”. During the [Campaign Management Bre...
“Create your own Multichannel Campaigns”. During the [Campaign Management Bre...“Create your own Multichannel Campaigns”. During the [Campaign Management Bre...
“Create your own Multichannel Campaigns”. During the [Campaign Management Bre...
 
Wie Unternehmen Multichannel-Kampagnen selbständig realisieren können.
Wie Unternehmen Multichannel-Kampagnen selbständig realisieren können.Wie Unternehmen Multichannel-Kampagnen selbständig realisieren können.
Wie Unternehmen Multichannel-Kampagnen selbständig realisieren können.
 
Warum das Spiel nicht zwangsläufig nach der Arbeit kommt. Ein Vortrag über En...
Warum das Spiel nicht zwangsläufig nach der Arbeit kommt. Ein Vortrag über En...Warum das Spiel nicht zwangsläufig nach der Arbeit kommt. Ein Vortrag über En...
Warum das Spiel nicht zwangsläufig nach der Arbeit kommt. Ein Vortrag über En...
 
«Wie preiswerte Kundenbindung funktioniert», am Beispiel eines Kunden von for...
«Wie preiswerte Kundenbindung funktioniert», am Beispiel eines Kunden von for...«Wie preiswerte Kundenbindung funktioniert», am Beispiel eines Kunden von for...
«Wie preiswerte Kundenbindung funktioniert», am Beispiel eines Kunden von for...
 
Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
Wie und wieso Social intranets das Engagement der Mitarbeitenden und folglich...
 
Über Leben in der Multichannel-Welt. Ein Vortrag von Jonathan Möller, foryoua...
Über Leben in der Multichannel-Welt. Ein Vortrag von Jonathan Möller, foryoua...Über Leben in der Multichannel-Welt. Ein Vortrag von Jonathan Möller, foryoua...
Über Leben in der Multichannel-Welt. Ein Vortrag von Jonathan Möller, foryoua...
 
Mit Multichannel gleichzeitig Umsätze steigern und Kosten senken, von Peter Z...
Mit Multichannel gleichzeitig Umsätze steigern und Kosten senken, von Peter Z...Mit Multichannel gleichzeitig Umsätze steigern und Kosten senken, von Peter Z...
Mit Multichannel gleichzeitig Umsätze steigern und Kosten senken, von Peter Z...
 

Último

Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

Último (20)

Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

How to start your Gamification project