2. One day...
One day...
A customer wakes up, turns on their
computer, logs in to their email using a new
program they use and love.
Their free trial is over. The site asks them to
pay. They say no.
Why?
www.foundercentric.com
12. “The best designers carefully
move from exploration to
refinement, making sure they
spend enough time exploring
before locking themselves into
a design approach.”
Jared Spool
17. Tweetable Text
How do authors pre-build their customer list?
How do authors test copy and learn about their
readers?
How do authors prioritise their time when
writing?
18. Leancamp
What awareness channels can we partner with?
What do people learn at Leancamp that they
apply?
What do famous thought-leaders get out of
conferences?