23. 3 main principles
1. Our startup is a pile of guesses
2. The faster we can bounce our guesses off
the market, the better we’ll do
3. Learning is progress; building stuff isn’t
24. the fourth principle
• Once we’ve got the foundation right, we can
deploy lots of capital and scale tremendously
25. the fourth principle
• Once we’ve got the foundation right, we can
deploy lots of capital and scale tremendously
(alternately, if we just want to chill on a
beach, we can automate or delegate the
process and move on)
40. Reliable and scalable:
?
Reliable but unscalable:
consulting, franchises
Uncertain and scalable:
tech startups,
product companies
Uncertain and unscalable:
cafes, some SMEs
41. Reliable and scalable:
?
Reliable but unscalable:
consulting, franchises
Uncertain and scalable:
tech startups,
product companies
Uncertain and unscalable:
cafes, some SMEs
42. Reliable and scalable:
?
Reliable but unscalable:
consulting, franchises
Uncertain and scalable:
tech startups,
product companies
Uncertain and unscalable:
cafes, some SMEs