28. EXPLORE IS GREAT WHEN
• You have an early idea
• You don’t know what budget you belong to
• You don’t know how to segment your
customers
• You don’t know how consistent your problem is
39. PITCH IS GREAT WHEN...
• You have an idea when / how people will buy
from you
• You have an idea where customers would look
for you
• You have an action you want to measure for
44. CONCIERGE IS GREAT WHEN...
• Confident on your customer segment
• Building a full solution is a large, uncertain
investment
• You have an idea for a solution, but you’re not
sure how to execute it
46. A PROTOTYPE MVP IS THE
“FUCK IT, LET’S TRY IT” OF
MVPS
Perfect for when your company is
creating novel value.
47.
48.
49. PROTOTYPE IS GREAT WHEN...
• You have a novel solution that needs testing
• The other three methods of learning can’t
execute the experiment
50. A WARNING LABEL
A prototype MVP is still a throwaway
experimentation tool. Not your first
version!
51. THE WRAP UP
• MVPs are about designing falsifiable
experiments, not making first versions
• Choose the tool that best tests your hypothesis
• More often then not, that tool isn’t a landing
page
• Keep them quick, sloppy, and disposable.