Edo Pemungkas's slide presention about mobile industry in Indonesia and how to monetize it.

2. 2011: Worldwide
Mobile Ad Spend
$11.4 to $20 Billion
Source: Merrill Lynch report

3. Young Indonesians, age 8-24 years old
have the highest level of mobile phone
ownership (average 3 handset ), at 80% penetration
Highest Internet User access via mobile
In less than 5 years half of Indonesia population will use
internet from mobile access
Mobile is BIG
3X TV Ownership 4X PC Ownership
Gadget Freak
Mobile browsing intensity around 661
pages per month/person Mass Market Segment !

4. Social Media

5. Immediate
Immediate Personal
ROI Permission
Measurable Based
Build
Interactive
Database
Why is Mobile Marketing Effective?

6. Types of Advertising
Search
In Message Display
Rich Media
In Content
At Location

7. Mobile Marketing
Types of Mobile Marketing
Customer
Sales Promotion Advertising Public Relations
Relations
Coupons Direct Response Quiz / Games Information
Ads
Rewards Information / Alert Sweepstakes Rewards
Sweepstakes Viral Marketing Voting / Polling Membership
Quiz / Games Co-branding
Downloadables

8. 24% of marketing messages are forwarded
Text response rates are 5 times higher than those
of direct mail campaign
Not just used by youth market - 72% of 35-54
year olds have used SMS
Source: Forrester Research

9. 71%-96% recall rate by consumers in response to
mobile marketing campaigns
70% of respondents would recommend that friends
receive mobile marketing messages
40% consumer intent to follow a brand prompt
43% feel that campaigns via SMS have a positive
impact
Source: Forrester Research

10. Asia Varies!
*to one another
Mobile ads in Japan are AR
South Korea financial and games
Indonesia smartphones/blackberry
and Twitter

11. China cosmetics
Hong Kong near field Octopus
Philippines SMS and remittance
India rural sports entertainment and
education

12. Let’s Talk About

13. Annual Sales: 4 M Clone Sales: 16 M
PS: Half of phones sold are QWERTY Based!
Source: Shinta Dhanuwardoyo (Bubu)

14. Biggest Blackberry Applications
Source: Mobile Marketing Association

15. The driving force of Blackberry
is Blackberry Messenger and
local applications.
Source: Johan Kremer of RIM

16. Similiar Trends goes with Nokia Devices!

17. Source: comScore

18. Preffered Twitter Clients

19. Composition of Mobile Web
Landscape in South East Asia
Source: Smaato, March 2011

20. Now, some data for Indonesia
Top 10 sites in Indonesia (unique Top handsets for January 2011
users)
1. facebook.com 1. Nokia 5130 XpressMusic
2. google.com 2. Nokia C3
3. detik.com 3. Nokia 2700c
4. youtube.com 4. Nokia E63
5. twitter.com (6) 5. Nokia 2330c
6. wapdam.com (5) 6. Nokia 6300
7. yahoo.com 7. Nokia N70
8. wikipedia.org 8. Nokia 2730c
9. kaskus.us (back on the list) 9. Nokia 3120c
10. 4shared.com (new) 10. Nokia 5310 XpressMusic
Source: Opera State of Mobile Web, January 2011

21. Study Case: Game Download
for the last month
Source: Internal Data

22. Realize This!
Market penetration is mainly on
Chinese Handsets and Nokia Based

23. “People bought 80 million
smartphones in the Q3 2010”
…but compared to the 336
million new
“dumbphones” sold in the
same quarter, all those
iPhones, BlackBerry and
Androids and are just a
drop in the ocean!
Source: Gartner

31. Ways to Monetize
Mobile Banner
SMS Broadcast/Advertisement
Subscription Service
Pay as You Go
In-App or Game Advertisement
In Game Enhancements

32. Mobile Application Store
is integrating with

33. In Game Enchancements
Is going to be made possible
Image: World of Warcraft

34. But!
Most Revenue still Comes from

35. 
Edo Suryo Pamungkas
edo.pamungkas@merahputih.co.id
@zapikoe

37. Dream Big!

38. And Dream Bigger!