An update on Firefox for Mobile by Caitlin Looney.

1. Mozilla and Mobile
November, 2009

2. You took back the Web.
Now take it with you.
Firefox is going mobile.

3. Our vision for mobile
For users
Your Firefox wherever you go
For developers
A platform for creating rich mobile applications

4. User experience key principles
1. Typing on a mobile phone is hard - a bid
farewell to typing long, painful URLs
2. Every pixel matters - Firefox should not get
in the way
3. The browser you know - Awesome Bar,
add-ons, Weave Sync, performance & security

5. So let’s take a look

6. Awesome bar combined URL and search
matches text in page titles,
not just URLs
most frequent/recent
sites
synchronized with
Firefox on your PC
send your search
favicons aid visual id to any engine

7. Tabbed browsing made easy
thumbnails for easy
selection
new tab
intelligent memory
management

8. Swipe for controls
bookmark / back / forward
tools

9. Getting out of the way
“Awesome bar” pans off
the screen
double-tap to
zoom in/out

10. Add-ons make the browser look &
act the way you want
ratings/recommendations
or search the catalog
download manager
and preferences

11. Your Firefox wherever you go
• Don’t start from scratch
• A new phone shouldn’t force you to
re-create your online life
• Your favorite sites, awesome bar and passwords
should travel with you
• Get up and go
• Walk away from your desk, take your open tabs
with you - pick up where you left off

12. Under the hood
• The same browser engine as Firefox 3.6
desktop
• Leading Web compatibility
• Optimized for ARM processors
• Includes “TraceMonkey” just-in-time
JavaScript compiler
• HTML5

13. Mobile developer hell

14. To hell with it
• Multiple platforms -- each with their own SDKs,
distribution mechanisms and security models
• Which platforms? For Which Users? Port, test, update
and support that application
• This "plumbing" work dampens innovation, distracting
from development of the core technology
• The modern Web browser: Reduce risk and
development time, maximize reach for app developers.

15. HTML5
• Location-Aware Browsing (geolocation)
• Web workers
• Offline storage
• <canvas>
• <svg>
• Native JSON
• <video> and <audio> tags

16. Mobile Emblem Challenge
Congrats to Yaroslaff Chekunov, winner of the
“Firefox Goes Mobile” design challenge!

17. Take the Mobile Add-on Challenge

18. Stay Tuned...
• 2009: Firefox for Maemo
• Future Platforms: Windows Mobile,
Android
• Download: Firefox beta 5 for Maemo
devices, Firefox emulator
• Check out: SUMO for mobile and
Add-ons for mobile

19. Stay Connected
Firefox.com/mobile
Twitter.com/MozMobile
Facebook.com/firefoxformobile
YouTube.com/firefoxformobile
about:mobile newsletter

20. Mozilla and Mobile
November, 2009