Talk to Enterprise Ireland clients who are entering the Chinese market. The presentation concerned intellectual property issues in China

1. www.newmorningip.com +353 1 254 2340
IP Strategy for Irish Companies Doing Business in China
September 2013

2. Intellectual Property is the
legal right to control the
results of creativity and
innovation

3. Intellectual Property
strategy is how you use the
intellectual property system
to your advantage

4. Monetize
Exclude Interact
Licence
Sell
Collateralise
Enforcement
Threat
Access other
innovation
Leverage
Standards
Interoperability

5. The Business Model Investors Prefer, MIT Sloan Management Review June 22 2011

6. www.newmorningip.com +353 1 254 2340 6

7. www.newmorningip.com +353 1 254 2340
Strategy
• Understand your supply chain
• Identify points of import/export/transit in EU Customs area
• Strategic use of various national and community rights
• Risk analysis for potential infringements
• Surveillance program for potential infringers
• Preparation for action or reaction
– Forms/contacts
– Proofs
– IP right coverage of goods
• Readiness to initiate or defend judicial procedures
• Readiness to walk away from a shipment?
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12. fred.logue@newmorningip.com
+353 (0)1 254 2340 l www.newmorningip.com l @newmorningip