The 21st Century Skills Maps for the Young Entrepreneur Challenge, hosted by College Apprentice in Boston, MA, USA from 7-12 July 2014 on Boston University's campus. Email hello@youngentrepreneurchallenge.com for more information

1. Young Entrepreneur
Challenge
21st Century Skills Map
CREATED BY COLLEGE APPRENTICE FOR THE YOUNG ENTREPRENEUR CHALLENGE
This 21st Century Skill
Roadmap was developed using
the 21st Century Skills
Learning Framework,
developed by P21, an
independent, not-for-profit
organization. Its goal is to map
out the academic
consideration and student
benefits of attending Young
Entrepreneur Challenge.
Young Entrepreneur Challenge integrates 21st Century Skills into our
educational program so that students can advance their learning in business
and entrepreneurship.
A
21st Century
Skill
B
Program Element
C
Skill Definition
Program Element
D Usage and
Objectives
HOW TO USE THIS MAP
An example of the 21st Century Skills that the Young
Entrepreneur Challenge incorporates into its program
illustrates how Creativity and Innovation skills fit into the
educational program. Each page will provide insight into
the academic portion of the Young Entrepreneur Challenge.
Business
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

2. Young Entrepreneur
Challenge
LEARNING & INNOVATION SKILLS
Creativity and Innovation
Team Project
• Demonstrating originality
and inventiveness in work
• Developing, implementing
and communicating new
ideas to others
• Being open and responsive
to new and diverse
perspectives
• Acting on creative ideas to
make a tangible and useful
contribution to the domain in
which the innovation occurs
Workshops
Field Experience
PROMPT: Cross-cultural student
teams are tasked with developing a
new business model that will solve a
defined problem of their choosing.
PROMPT: At the conclusion of mentor-driven workshops, student will
analyze and present a case study.
PROMPT: After visiting different businesses, mentors will lead discussions
that will analyze corporate culture
and business execution.
OBJECTIVES: Teams will discover and
overcome cultural differences to define an economic opportunity that
other have ignored.
OUTCOME: Over the course of the
program, teams will have to work
together to create a business model
canvas, PowerPoint presentation,
and write-up of their project.
Business
OBJECTIVES: Students will have to
explore cases for missed opportunities and means of improvement.
OUTCOME: Students will move from
summarizing readings to actively
analyzing them.
OBJECTIVES: Students will learn to
ask probing questions meant to explore innovative ways for improvement.
OUTCOME: Students will begin looking for new ways to perform business
tasks.
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

3. LEARNING & INNOVATION SKILLS
Critical Thinking and Problem Solving
Young Entrepreneur
Challenge
Team Project
Workshops
Field Experience
PROMPT: Each workshop will correspond to a section of the business
model canvas. Students will have to
connect the learning points in cases
and lectures to their project.
PROMPT: After visiting different businesses, mentors will lead discussions
that will analyze corporate culture
and business execution.
• Understanding the
interconnections among
systems
PROMPT: Student teams will build a
9-part business model canvas and
present each section as it is developed to mentors. Each part of the
canvas will challenge students to
think critically about choices their
business would have to make.
• Identifying and asking
significant questions that
clarify various points of view
and lead to better solutions
OBJECTIVES: As teams construct their
business model, they will have to understand the interconnected nature
of business decisions
• Framing, analyzing and
synthesizing information in
order to solve problems and
answer questions
OUTCOME: Students will present the
completed canvas to their class and a
panel of experts.
• Exercising sound reasoning
in understanding
• Making complex choices
and decisions
Business
OBJECTIVES: Students should explore
related areas between cases and
their project. By asking poignant
questions, their analytical aptitude
will develop.
OUTCOME: Utilizing the lessons of
workshops will make completing the
final project less complex.
OBJECTIVES: Students will learn to
ask probing questions meant to explore innovative ways for improvement.
OUTCOME: Students will begin looking for new ways to perform business
tasks.
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

4. Young Entrepreneur
Challenge
LEARNING & INNOVATION SKILLS
Communication and Collaboration
Team Project
• Articulate thoughts and
ideas clearly and effectively
through speaking and writing
• Demonstrating ability to
work effectively with diverse
teams
• Exercising flexibility and
willingness to be helpful in
making necessary
compromises to accomplish a
common goal
• Assuming shared
responsibility for collaborative
work
Workshops
Field Experience
PROMPT: Teams will be made up of
students from different nationalities.
They will both have to learn to work
with each other and then present
their ideas succinctly and coherently.
PROMPT: During workshops, student
participation will be strongly encouraged. After analyzing parts of cases,
students will work independently
and in small teams.
PROMPT: Before and after visiting
local businesses, students will work
with mentors to discover and explore
the foundations of business communication and collaboration.
OBJECTIVES: Teams will use the
Team Learning Assistant software to
encourage positive team norms.
Mentors will assist in presentation
styles and practice.
OBJECTIVES: Students should become accustomed to speaking in
front of their peers and mentors.
OBJECTIVES: Students will experience
first hand the application of business
communication and collaboration.
OUTCOME: Practice during smaller
team assignments and presentations
to make for stronger final projects.
OUTCOME: Students will gain a new
appreciation for successful communication using the transposing lessons
from the Team Learning Assistant
Software to real life.
OUTCOME: Students will complete a
verbal presentation and written explanation for their final project.
Business
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

5. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Information Literacy
Team Project
Workshops
Field Experience
• Accessing information
efficiently and effectively,
evaluating information
critically and competently,
and using information
accurately and creatively for
the issue or problem at hand
PROMPT: Prior to arriving at the
Young Entrepreneur Challenge Business Model Competition, students
must conduct research into various
industries to develop new business
ideas
PROMPT: Students will be charged
with reading Business Model Generation prior to arriving at Young Entrepreneur Challenge.
PROMPT: Mentors will work with students to discuss and explore various
ethical and legal issues local businesses face.
• Possessing a fundamental
understanding of the ethical/
legal issues surrounding the
access and use of information
OBJECTIVES: Using the resources
available to them, students will access information to evaluate different business opportunities.
OBJECTIVES: Students will come
equipped with a basic understanding
of the Business Model Canvas.
OBJECTIVES: Students will gain a better understanding of the legal and
ethical business environment.
OUTCOME: Students will be eager to
participate in interactive workshops
discussing the building blocks of the
Business Model Canvas.
OUTCOME: By analyzing real-life examples, students will be better
equipped to make decision for their
team project.
OUTCOME: Working remotely, student teams will decide on their top
seven business ideas about researching industry opportunities.
Business
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

6. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Media Literacy
Team Project
• Understand how media
messages are constructed, for
what purposes and using
which tools, characteristics
and conventions
• Examine how individuals
interpret messages
differently, how values and
points of view are included or
excluded, and how media can
influence beliefs and
behaviors
Workshops
Field Experience
PROMPT: Developing a marketing
and branding strategy will be a major
component for the team project.
PROMPT: While analyzing case studies, students will encounter various
media coverage.
PROMPT: Members of the business
community will discuss how the media has influenced their businesses.
OBJECTIVES: Students will understand how to use the media to promote their businesses in an ethical
manner.
OBJECTIVES: Students will analyze
how media messages influence consumers.
OBJECTIVES: Students will examine
how media impact business.
OUTCOME: Students will gain insight
into our to construct media messages after examining past examples.
OUTCOME: Students will work with
mentors and small business leaders
to examine how to construct media
messages.
OUTCOME: Student projects will encompass a comprehensive media,
marketing, and public relations strategy.
• Possess a fundamental
understanding of the ethical/
legal issues surrounding the
access and use of information
Business
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

7. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Flexibility & Adaptability
Team Project

Adapting to varied roles
and responsibilities

Working effectively in a
climate of ambiguity and
changing priorities
Workshops
Field Experience
PROMPT: Student teams will have to
work cross-functionally and assign
roles based on student strengths,
though those roles will evolve with
the progression of the program.
PROMPT: Workshops and case studies will challenge students to assume
different vantage points.
PROMPT: Professional entrepreneurs
will lead discussions on how startups must be flexible and easily
adaptable.
OBJECTIVES: Students should learn to
adapt to changing roles on a team
environment.
OUTCOME: By the final presentation
round, teams will have overcome
various changes to their team dynamics.
Business
OBJECTIVES: Students will be able to
analyze scenarios from stakeholder,
executive, and customer perspectives.
OUTCOME: Using the insight gained
in workshops, students can apply the
same flexibility into their business
projects.
OBJECTIVES: Students will explore
the extent to which new businesses
much adapt.
OUTCOME: Students will react positively to new prompts and challenges
throughout the programme.
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

8. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Social and Cross-cultural Skills
Team Project

Working appropriately
and productively with
others

Leveraging the collective
intelligence of groups

Bridging cultural
differences and using
different perspectives to
increase innovation and
the quality of work.
Workshops
Field Experience
PROMPT: With students from a number of countries around the world,
each project team will have to balance cultural differences to complete
their project..
PROMPT: Cases will explore business
environments in various countries
and each team will have to present
their analysis.
PROMPT: Students will engage with
professional entrepreneurs during a
number of networking events.
OBJECTIVES: Students will learn the
value of team ideation and cultural
differences.
OUTCOME: The final team project
will incorporate views from a number
of cultures in order to create the best
business model for their business
idea.
Business
OBJECTIVES: Learning about differing
business cultures should impact
team analysis of cases.
OBJECTIVES: Teams will be able to
get valuable feedback on their projects and gain the insights of industry
professionals.
OUTCOME: Student team presentations will leverage the collective intelligence and experience of each of
its members.
OUTCOME: Projects should incorporate feedback from entrepreneurs
and student should learn from their
experience.
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

9. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Initiative and Self Direction
Team Project

Monitoring one’s own
understanding and
learning needs

Going beyond basic
mastery of skills or
curriculum to explore and
expand one’s own
learning and opportunities
to gain expertise

Defining, prioritizing, and
completing tasks without
direct oversight

Field Experience
PROMPT: Each day, students will
have to develop a new block of their
business model canvas.
PROMPT: Cases will be used to demonstrate real world examples of concepts learned.
OBJECTIVES: Each team will present
their business model canvas at the
end of each day to their mentors.
OBJECTIVES: Active participation is
expected from students while workshops use the case-study methodology.
PROMPT: Students will receive feedback from industry professionals, service providers, and investors on their
business ideas while in the field.
OUTCOME: The team will complete
each assignment without the direct
oversight of an instructor.
OUTCOME: Students will go beyond
the basic understanding and memorization of concepts by analyzing
cases.
OBJECTIVES: Students will initiate
and steer conversation with field experts.
OUTCOME: Students will be able to
solicit meaningful and specific feedback from experts for the benefit of
their team project.
Demonstrating initiative
to advance skills levels
towards a professional
level

Workshops
Demonstrating
commitment to learning
as a lifestyle
Business
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

10. Young Entrepreneur
Challenge
INFORMATION, MEDIA, & TECHNOLOGY SKILLS
Productivity and Accountability
Team Project
Workshops
Field Experience
PROMPT: Teams will have a limited
amount of time with service providers, such as attorneys and accountants to seek advice.

Setting and meeting
appropriate standards
and goals for delivering
high-quality work on time.
PROMPT: Student will have to assign
roles and assignments to complete
their team project.
PROMPT: Workshop assignments will
be given individually but will count
towards their team’s progress.

Demonstrating diligence
and a positive work ethic
OBJECTIVES: By controlling their
team, students must be productive
during their time together and be
accountable for their outcomes.
OBJECTIVES: Students will be accountable to their teams for their
individual workshop assignments..

Being punctual and
reliable.
OUTCOME: Each team will complete
the necessary assignments and be
held accountable to their teammates
and mentors.
Business
OUTCOME: Individual assignments
will be combined into the final team
project.
OBJECTIVES: Students will maximize
their time by having a positive work
ethic.
OUTCOME: Teams will gain valuable
insight into their business models
from service providers..
& Entrepreneurship
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com

11. Young Entrepreneur
Challenge
Contact Information
Web
Young Entrepreneur Challenge Website
http://youngentrepreneurchallenge.com
College Apprentice Website
http://collegeapprentice.com
Social Media
Facebook
http://facebook.com/youngentrepreneurchallenge
Twitter
http://twitter.com/BostonYEC
Email
Program Director
Stacey@youngentrepreneurchallenge.com
Recruitment Director
recruitment@youngentrepreneurchallenge.com
Phone
+1 816-226-6940
Young Entrepreneur Challenge
Young Entrepreneur Challenge Cambridge, Massachusetts
+1 816-226-6940
YoungEntrepreneurChallenge.com