Emerging Technologies Lecture 2
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Helicopter view of Social Media Landscape, to complement students' personal use of emerging technologies in Semester 1.
![Purpose of this lecture ,[object Object],[object Object],Slide](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Emerging Technologies Lecture 2
- 1. Social Media Landscape Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide
- 3. Most heavily-used web brands - share of UK Internet-related time Nielsen Online 10 brands that account for 47% of UK Internet time Sli de Rank Brand Share of Time April 2009 Share of Time April 2008 Change in Share of Time 1 Facebook 12.7% 7.2% +5.6% 2 MSN/Windows Live 9.2% 10.1% -0.9% 3 Google 5.3% 4.8% +0.4% 4 eBay 4.1% 5.0% -0.9% 5 Yahoo! 3.5% 3.4% +0.1% 6 AOL Media Network 3.0% 3.2% -0.2% 7 BBC 2.3% 2.3% +0.1% 8 YouTube 1.9% 1.9% -0.1% 9 Microsoft 1.5% 2.0% -0.5% 10 Apple 1.5% 1.7% -0.2% Total 45.1% 41.6% -
- 6. Facebook – Social networking site Slide Social networking site definition includes profile, traversable network, semi-persistent public comments Facebook UK users exceed 20M but how many active? Facebook offers customer base as market research tool Integration - BBC developing iPlayer app for Facebook
- 7. Music sites and services Slide
- 11. Spotify Slide Note 3 ‘packages’, ad-supported ‘free’, cheap taster and service-based premium model http://www.spotify.com and play get started video
- 13. Public service model broadcast now/delayed + online interaction/ resources Slide
- 15. Youtube- “a lot of junk and stuff that's stolen.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=1568 Slide
- 18. Internet mega-corp Google Slide
- 22. So how do these exciting functionalities and services relate to the social ? Slide
Notas del editor
- Communication and entertainment are the two central themes amongst the most heavily used web brands. Alongside Facebook, communication accounts for MSN/Windows Live whose time is driven by its Messenger and Hotmail services whilst Yahoo! and AOL score heavily on time due to their email offerings. Entertainment is accounted for by video publisher YouTube and the technology companies Microsoft and Apple whose media player offerings - Windows Media Player and iTunes, respectively – are the reason they generate such high time figures.
- A "social network site" is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile. To clarify: Profile. A profile includes an identifiable handle (either the person's name or nick), information about that person (e.g. age, sex, location, interests, etc.). Most profiles also include a photograph and information about last login. Profiles have unique URLs that can be visited directly. Traversable, publicly articulated social network. Participants have the ability to list other profiles as "friends" or "contacts" or some equivalent. This generates a social network graph which may be directed ("attention network" type of social network where friendship does not have to be confirmed) or undirected (where the other person must accept friendship). This articulated social network is displayed on an individual's profile for all other users to view. Each node contains a link to the profile of the other person so that individuals can traverse the network through friends of friends of friends.... Semi-persistent public comments. Participants can leave comments (or testimonials, guestbook messages, etc.) on others' profiles for everyone to see. These comments are semi-persistent in that they are not ephemeral but they may disappear over some period of time or upon removal. These comments are typically reverse-chronological in display. Because of these comments, profiles are a combination of an individuals' self-expression and what others say about that individual. This definition includes all of the obvious sites that i talk about as social network sites: MySpace, Facebook, Friendster, Cyworld, Mixi, Orkut, etc. Some of the obvious players like LinkedIn are barely social network sites because of their efforts to privatize the articulated social network but, given that it's possible, I count them (just like i count MySpace even when the users turn their profiles private).
- File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books. It may be implemented in a variety of storage, transmission, and distribution models. Common methods are manual sharing using removable media , centralized computer file server installations on computer networks , World Wide Web -based hyperlinked documents, and the use of distributed peer-to-peer (P2P) networking.
- Earn money from relevant ads on your website Google AdSense matches ads to your site's content and you earn money whenever your visitors click on them.