The slides for the initial presentation of the toc toc initiative.

1. Someone has
wha you need
t

2. toc toc means knock knock
wha is toc toc ?
t
Is a Collaborative Service built with a living lab
approach.
Let’s see how...

3. wha are our goals?
t
goals FROM THE PEOPLE TABLE
Create a living community behind the Campus Sostenibile project.
Involve neighbours of the campus in the community - not only users.
Interest people about the web community to foster their participation on it, as a place
of interaction.
general goals emerged from field analysis
Create a service that has a real utility for its users.
Close the cycles of the city.
Make possible the share knowledge between the universities and campus neighbours.

4. wha is our stra
t tegy?
two missions
Foster sociability throught a web based living community,
for mutual help.
Reduce consuption by re-use and exchange.

5. WHA IS OUR IDEA
T ?
tOC TOC
It is a collaborative service that supports the creation of a
living community.
Allows the exchange of material and immaterial things on a
web plataform.

6. how does it work?
EXPERIMENTAL PHASE
RESEARCH EXPERIMENT OPERATING
IMPLEMENT TION
A FEEDBACK
SERVICE
WE ARE HERE

7. searching for some answers
the experiments are designed to understand...
How does exchange take place between people that do not know
each other?
What are people willing to exchange in terms of immaterial?
What is the role of mediators in the exchange process?
What are the best features of a marketing strategy?

8. lets get started . . .
with HAPPY BOOK HOUR
youtube facebook
guerrilla marketing twitter

9. the happy book hour
30 books
exchanged 5694 people reached 75 Newfacebook 54 requests for
through the web on
friends
more events
learning from our mistakes...

10. BRING WHA YOU HA
T VE A HOME
T
VESTIAMICI
It takes places at schools involving children
and parents. VESTI
It will take place during the last week of AMICI
school, a chance to reflect about what they do
CONDIVIDI VESTITI,
GIOCA TTOLI,
ACCESSORI e LIBRI CON I TUOI
VICINI
not need anymore and can avoid to buy in the
future.
Children and parents will get a look of the draft hai varie cose a casa tua che non ti
of the application in order to get feedback. servono piu, ma che sono quasi nuove?
portale e scambiale con qualcos'al tro !
Again neighbours will express their favourite io
activities and willingness to teach. io
riutilizzo!
condivido!

11. towards the service
exchange every material object
exchange immaterial competences
user awareness towards reuse
geotag offers
smart matching system
open system - APIs