1. CO-SESSION12. Infonomia. October 4th
REINVENTING RENTAL MARKET
Francesc Sanz Puigdemont: Founder

2. THE ORIGEN
2 friends 2009 Equation:
#Changingtheworld
#ReInventinganoldmarket
#WriteRentalFuture
… Launchend
2011

3. THE RENTAL PROBLEM
Video:
http://www.youtube.com/watc
h?v=PazNYhDzgUc&feature=
plcp

4. THE RENTAL PROBLEM
Focus outside the customer
Big Entrance Costs
Big Search Costs
Owner safety-uncertainty

5. THE RENTAL SOLUTION
3 main goals
Put customer first
Business model: Ecommerce-Freemium
Expand the mission

6. THE RENTAL SOLUTION
Put customer first
Reduce 80% entrance costs
Exclusive Discounts: Always best price
Easy web experience
Social: More people, more discounts
Safety for the owner

7. DISCOUNTS-REDUCING COSTS
SPECIAL FLATS SELECTION: Discounts:
-First months
rents
-Entrance
costs
-CUT
commissions
“Much cheaper to rent a flat”

8. BETTER WEB EXPERIENCE
Normal user LaComunity
experience userexperience

9. BETTER WEB EXPERIENCE
Old New

10. OWNER Safety
Normal owner LaComunity owner

11. GENERALI INSURANCE 9 MONTHS RENT
GUARANTEED

12. RENTAL SOLUTION: BUSINESS MODEL
Ecommerce-Freemium
80% savings going to customers
Small fee to get flats offers
Small fee for whole web services
Small transaction fee

13. BUSINESS MODEL
Web service fee,
Online Offline
Web transaction
fee
Local
Advertising Transaction

14. SOME BENCHMARKS
Transactional Discounts
online
Social

15. RENTAL SOLUTION: EXPANDING
Expanding the mission
Believer Team & Investors
Viral Customer
Media

16. BELIEVER TEAM AND INVESTORS

17. BELIEVER TEAM AND INVESTORS
Anna, Sergi, Oscar, Ramon, Marc,
Carlos, Ivan, Aleix, Marta, Nacho,
Vicens, Marc, Alex, Miguel, Fernando,
Francesc…

18. VIRAL CUSTOMER

19. MEDIA (*)

20. THANKS!! JOIN US…
UN LLOGUER DIFERENT
UN ALQUILER DIFERENTE
NEW WAY TO RENT

22. • FRANCESC.SANZ@LACOMUNITY.COM
• 670269549
• http://es.linkedin.com/in/francescsanzpuigd
emont