SlideShare a Scribd company logo
1 of 15
Download to read offline
JJ Mois Année
March 2010
Social Networks Opportunities
for Human Resources
Enterprise 2.0 SUMMIT
October 2010 - Frankfurt
Franck La Pinta
October 2010 Enterprise 2.0 - Frankfurt
UGC
Social web
Rich contents
Rejection of traditional transmitters
awareness of their power as media
Equals relation
Transparency
Personalized contact
Take part in the dialog
Consumerist relationship
2
A new context
Legal framework hardened
High technicality
Low growth
Talents war
Less generous for remuneration
Less resistant
Less professional
Less ethical
USES OF THE
WEB
RELATIONSHIP
WITH
COMPANIES
OPPORTUNITIES
ISSUES
IMAGE OF
BANKING
SECTOR
EXTERNAL
ENVIRONMENT
October 2010 Enterprise 2.0 - Frankfurt 3
New challenges
Be open and approachable
Accept an equals relation
Take part in their eco system
Posture of listening
Explain more than tempt
Proximity and modesty
Postures
Adopt a pedagogic speech
Evidences instead of promises
Adapt the speech to the target
Go and meet the candidates
Initiate the dialog
Use the same tools
Means
October 2010 Enterprise 2.0 - Frankfurt
What changing ?
4
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 = HR e-reputation
Discussion between applicants AND my
employer branding
Discussion between applicants
ABOUT my employer branding
What kind of discussions ?
October 2010 Enterprise 2.0 - Frankfurt
The candidate expérience
6
Société Générale web sites
Other web sites
October 2010 Enterprise 2.0 - Frankfurt 7
Consequences
Companies don’t decide
the topic,
the time and the place of
the discussion
Rule #2Rule #1
Online presence
is an element of the offer
and therefore
a criteria of choice
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
JOB SEEKERSJOB SEEKERS
JOB SEEKERS
JOB SEEKERS
JOB SEEKERS
JOB SEEKERS
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
Focused targeting1 Discussions 2
Exchanges 3Relays of our brand4
4 objectives structure our presence on “the outer belt”
October 2010 Enterprise 2.0 - Frankfurt 14
HR web portfolio
VOLUME OF
CONTACTS
« HOT » INFORMATION
AND EXCHANGE
ONE WAY AND « COLD »
INFORMATION
INTENSITY
IMAGE
OBJECTIVES
RECRUITMENT
OBJECTIVES
VOLUME
October 2010 Enterprise 2.0 - Frankfurt 15
Thank you
delicious.com/francklapinta
twitter.com/flapinta
linkedin.com/in/francklapinta/fr

More Related Content

Similar to E2.0 summit frankfurt

1010eif standardisation and innovation jfriedrich final
1010eif standardisation and innovation jfriedrich final1010eif standardisation and innovation jfriedrich final
1010eif standardisation and innovation jfriedrich final
Jochen Friedrich
 

Similar to E2.0 summit frankfurt (20)

The Future of Social Analytics - Defrag 2010
The Future of Social Analytics - Defrag 2010The Future of Social Analytics - Defrag 2010
The Future of Social Analytics - Defrag 2010
 
Kmwi2008 Pollard From Content To Context And From Collection To Connection V3
Kmwi2008 Pollard From Content To Context And From Collection To Connection V3Kmwi2008 Pollard From Content To Context And From Collection To Connection V3
Kmwi2008 Pollard From Content To Context And From Collection To Connection V3
 
Semantic Tags Generation and Retrieval for Online Advertising - CIKM 2010
Semantic Tags Generation and Retrieval for Online Advertising - CIKM 2010Semantic Tags Generation and Retrieval for Online Advertising - CIKM 2010
Semantic Tags Generation and Retrieval for Online Advertising - CIKM 2010
 
H2020 ICT calls
H2020 ICT callsH2020 ICT calls
H2020 ICT calls
 
1010eif standardisation and innovation jfriedrich final
1010eif standardisation and innovation jfriedrich final1010eif standardisation and innovation jfriedrich final
1010eif standardisation and innovation jfriedrich final
 
FLOSS Strategic thinking: a proposed framework to support strategic decision ...
FLOSS Strategic thinking: a proposed framework to support strategic decision ...FLOSS Strategic thinking: a proposed framework to support strategic decision ...
FLOSS Strategic thinking: a proposed framework to support strategic decision ...
 
Democracy 2.0 - What can lawmakers learn from lean software development?
Democracy 2.0 - What can lawmakers learn from lean software development?Democracy 2.0 - What can lawmakers learn from lean software development?
Democracy 2.0 - What can lawmakers learn from lean software development?
 
Lynx at TeReCom workshop at JURIX 2017
Lynx at TeReCom workshop at JURIX 2017Lynx at TeReCom workshop at JURIX 2017
Lynx at TeReCom workshop at JURIX 2017
 
ProjeX
ProjeXProjeX
ProjeX
 
Towards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado ConferenceTowards Enterprise 2.0 - Kimind/Membrado Conference
Towards Enterprise 2.0 - Kimind/Membrado Conference
 
Enterprise 2.0
Enterprise 2.0Enterprise 2.0
Enterprise 2.0
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshare
 
Digital Vocabulary in Digital and Social Media Marketing
Digital Vocabulary in Digital and Social Media MarketingDigital Vocabulary in Digital and Social Media Marketing
Digital Vocabulary in Digital and Social Media Marketing
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
 
How digital changes everything and nothing
How digital changes everything and nothingHow digital changes everything and nothing
How digital changes everything and nothing
 
From Exploratory Search to Web Search and back - PIKM 2010
From Exploratory Search to Web Search and back - PIKM 2010From Exploratory Search to Web Search and back - PIKM 2010
From Exploratory Search to Web Search and back - PIKM 2010
 
ICWI_2002 (1).pdf
ICWI_2002 (1).pdfICWI_2002 (1).pdf
ICWI_2002 (1).pdf
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
5 Intranet Realities For Business In The Web 2 World
5 Intranet Realities For Business In The Web 2 World5 Intranet Realities For Business In The Web 2 World
5 Intranet Realities For Business In The Web 2 World
 
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
 

Recently uploaded

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 

E2.0 summit frankfurt

  • 1. JJ Mois Année March 2010 Social Networks Opportunities for Human Resources Enterprise 2.0 SUMMIT October 2010 - Frankfurt Franck La Pinta
  • 2. October 2010 Enterprise 2.0 - Frankfurt UGC Social web Rich contents Rejection of traditional transmitters awareness of their power as media Equals relation Transparency Personalized contact Take part in the dialog Consumerist relationship 2 A new context Legal framework hardened High technicality Low growth Talents war Less generous for remuneration Less resistant Less professional Less ethical USES OF THE WEB RELATIONSHIP WITH COMPANIES OPPORTUNITIES ISSUES IMAGE OF BANKING SECTOR EXTERNAL ENVIRONMENT
  • 3. October 2010 Enterprise 2.0 - Frankfurt 3 New challenges Be open and approachable Accept an equals relation Take part in their eco system Posture of listening Explain more than tempt Proximity and modesty Postures Adopt a pedagogic speech Evidences instead of promises Adapt the speech to the target Go and meet the candidates Initiate the dialog Use the same tools Means
  • 4. October 2010 Enterprise 2.0 - Frankfurt What changing ? 4
  • 5. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 = HR e-reputation Discussion between applicants AND my employer branding Discussion between applicants ABOUT my employer branding What kind of discussions ?
  • 6. October 2010 Enterprise 2.0 - Frankfurt The candidate expérience 6 Société Générale web sites Other web sites
  • 7. October 2010 Enterprise 2.0 - Frankfurt 7 Consequences Companies don’t decide the topic, the time and the place of the discussion Rule #2Rule #1 Online presence is an element of the offer and therefore a criteria of choice
  • 8. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system JOB SEEKERSJOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS
  • 9. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 10. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 11. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 12. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 13. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system Focused targeting1 Discussions 2 Exchanges 3Relays of our brand4 4 objectives structure our presence on “the outer belt”
  • 14. October 2010 Enterprise 2.0 - Frankfurt 14 HR web portfolio VOLUME OF CONTACTS « HOT » INFORMATION AND EXCHANGE ONE WAY AND « COLD » INFORMATION INTENSITY IMAGE OBJECTIVES RECRUITMENT OBJECTIVES VOLUME
  • 15. October 2010 Enterprise 2.0 - Frankfurt 15 Thank you delicious.com/francklapinta twitter.com/flapinta linkedin.com/in/francklapinta/fr