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Presented by: Fran Hylinski
      408-480-5637
fran@footprint2pointo.com
www.footprint2pointo.com
Integrate Mobile Coupons with Your Autoresponder


                   Entice users to opt-in to receive
                    your coupon offer with a strong
                    call-to-action

                   Set-up your offer so they can
                    receive the coupon immediately
                    after opting-in
Don’t Make Your Offer Totally Free


            Combine your free offer with a
             paid product or service to avoid
             freebie-seekers

            They will grab your free offer
             and then opt-out of your list
Make Your Offers Time-Sensitive


                  Most mobile users read
                   text messages within
                   minutes of receipt

                  Put time limits on your
                   offers to increase
                   urgency
Send Your Offers at the Right Time

                    Certain businesses get
                     higher conversion rates if
                     they send messages on
                     certain days or at specific
                     times of the day

                    When is your audience
                     more likely to redeem your
                     offers? Send your message
                     on those days and times
Advertise Your Coupon Campaign Aggressively

                 Tell the world about your mobile
                  coupon campaigns to drive up
                  participation

                 Tell in-store consumers, social
                  media followers, website
                  visitors, and email subscribers
                  about your mobile coupons
Do Not Overwhelm Your Customers

           Do not send your customers
            coupons every single hour; not
            even every single day for that
            matter

           Coupons will be ignored

           Many will unsubscribe
Provide High-Value to Your Customers

                 Find out what your
                  customers want and give
                  them just that

                 Make your offers “worth it”
                  to your subscribers to keep
                  them coming back to spend
                  money with you
Keep Your Coupons Super Simple

           Make sure your coupons are
            easy to read, easy to
            understand, and easy to redeem

           Simplicity wins with coupons

           Keep offers short, sweet, and
            to-the-point
 Remain Professional 


         Don’t add anything
          “unprofessional” to your
          coupon offers

         Could turn off some of
          your subscribers
Be Consistent with Your Offers

               Figure out how often
                you will send out
                coupon offers and stick
                 with it

               Don’t let months go by
                without communicating
                with your list as they
                may grow unresponsive
If you would like more information about 
Mobile Coupons, contact me at  408-480-5637  
           for a FREE Consultation

                   Fran Hylinski
                  408-480-5637
            fran@footprint2pointo.com
            www.footprint2pointo.com

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Mobile coupons

  • 1. Presented by: Fran Hylinski 408-480-5637 fran@footprint2pointo.com www.footprint2pointo.com
  • 2. Integrate Mobile Coupons with Your Autoresponder Entice users to opt-in to receive your coupon offer with a strong call-to-action Set-up your offer so they can receive the coupon immediately after opting-in
  • 3. Don’t Make Your Offer Totally Free Combine your free offer with a paid product or service to avoid freebie-seekers They will grab your free offer and then opt-out of your list
  • 4. Make Your Offers Time-Sensitive Most mobile users read text messages within minutes of receipt Put time limits on your offers to increase urgency
  • 5. Send Your Offers at the Right Time  Certain businesses get higher conversion rates if they send messages on certain days or at specific times of the day  When is your audience more likely to redeem your offers? Send your message on those days and times
  • 6. Advertise Your Coupon Campaign Aggressively Tell the world about your mobile coupon campaigns to drive up participation Tell in-store consumers, social media followers, website visitors, and email subscribers about your mobile coupons
  • 7. Do Not Overwhelm Your Customers Do not send your customers coupons every single hour; not even every single day for that matter Coupons will be ignored Many will unsubscribe
  • 8. Provide High-Value to Your Customers Find out what your customers want and give them just that Make your offers “worth it” to your subscribers to keep them coming back to spend money with you
  • 9. Keep Your Coupons Super Simple Make sure your coupons are easy to read, easy to understand, and easy to redeem Simplicity wins with coupons Keep offers short, sweet, and to-the-point
  • 10.  Remain Professional  Don’t add anything “unprofessional” to your coupon offers Could turn off some of your subscribers
  • 11. Be Consistent with Your Offers Figure out how often you will send out coupon offers and stick with it Don’t let months go by without communicating with your list as they may grow unresponsive
  • 12. If you would like more information about  Mobile Coupons, contact me at  408-480-5637   for a FREE Consultation Fran Hylinski 408-480-5637 fran@footprint2pointo.com www.footprint2pointo.com

Notas del editor

  1. 01/05/13 17:37 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  2. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  3. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  4. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  5. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  6. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  7. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  8. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  9. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  10. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  11. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  12. 01/05/13 17:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.