The 7 parts of this brainstorm method includes: - Substitute. - Combine. - Add / adapt. - Modify / maximize / minimize. - Put to other use. - Eliminate. - Rearrange or reverse.

1. Brainstorming
The SCAMPER method

2. Substitute
Combine
Add / adapt
Modify / maximize / minimize
Put to other use
Eliminate
Rearrange or reverse

3. Question # 1
What can we substitute?

4. Examples of questions to ask
 What other purpose?
 What other values?
 What other products / services?
 What other competencies?
 What other technologies?
 What other methods?
 What other times?
 What other places?
 What other shapes / colours?
 What other components / materials / parts?

5. Question # 2
What can we combine?

6. A keyboard
combined with
solar panels.
http://www.logitech.com/

7. A closet combined
with a mirror.

8. A table combined with a lamp

9. Questions to ask
 What technologies can be combined?
 What parts / materials can be combined?
 What people can be combined?

10. Question # 3
What can we add or adapt?

11. http://urbanfarmers.com/productsservices/uf-globe/
What can happen when a greenhouse is
added to the roof of a supermarket or
farmer’s market?

12. Questions to ask
 What ideas outside my field can I use / add?
 What products / services can I learn from?
 What people can I learn from?
 What different contexts can I put my concept in?
 Which extra function can be added?
 What photo or sound can be added?
 What color or form can be added?

13. Question # 4
What can we modify,
maximize and/or minimize?

14. Questions to ask
 What can be made larger / taller / bigger?
 What can be exaggerated / overstated?
 What can be made smaller / lighter?
 What can be duplicated / repeated?
 What can be increased in frequency?

15. Serve yourself, pay what you think is fair.
Thank you very much in advance for your crowdfunding contribution.
When you give a tip / donate, you help to
1. keep content openly accessible for anyone.
2. keep content free of advertisements.
3. support ongoing development - including updates to existing content and creation of new content.
http://www.frankcalberg.com/payment

16. Question # 5
What can we
put to other use?

17. A butter holder put to other use as a soap holder

18. A bicycle put to other use as a wheelchair
http://cyclist.sanspo.com/143432

19. How could improved bicycle infrastructure
in cities be used to simultaneously
 help increase sales of shops?
 reduce congestion in cities?
 improve the environment?
http://www.slideshare.net/frankcalberg/bicycle-friendly-cities

20. Questions to ask
 What else can the product / service be used for?
 Who else can the product / service be used by?
 How would a child use it? An elderly person?
 How would people with diabilities use it?
 What new ways are there to use it in its current form?
 What other possible uses are there if it’s modified?
 Can I use it in other industries?
 Can I use it in other markets / places?

21. Question # 6
What can we
eliminate / subtract?

22. https://www.pinterest.com/pin/348466089890760140/
A tree eliminated the
need for a parasol.

23. What if lecture halls at university buildings
were removed or redesigned as
 individual, quiet study booths, and/or
 workshop rooms for small groups?

24. Questions to ask
 What is nonessential or unnecessary?
 What would happen if it was made smaller?
 What would happen if which rules are eliminated?
 How can it be made more simple?
 How can it me made smaller / lower / shorter / lighter?
 What parts can be removed without changing its function?
 In which different parts could it be split?

25. Question # 7
What can we
rearrange or reverse?

26. What if external people are
involved in what companies do?
https://delicious.com/frankcalberg/crowdsourcing

27. Questions to ask
 What can be moved?
 What can be arranged in a different way?
 What can be turned / twisted?
 What can be reversed / turned up side down?

28. Further sources of inspiration
http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf
http://www.brainstorming.co.uk/tutorials/scampertutorial.html
http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html
http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/
http://fosenabling.wetpaint.com/page/Scamper
http://litemind.com/scamper/
http://www.managementexchange.com/blog/so-you-want-be-creative-genius
http://www.mycoted.com/SCAMPER
http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq
http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/

29. Thank you for your interest. For further inspiration
and personalized services, feel welcome to visit
http://www.frankcalberg.com
Have a great day.