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How are you
going digital?
Question # 1
How fast is your
Internet access?
80% of Italian homes do not
have fast internet coverage:
Millions without choices
and without chances.
http://europa.eu/rapid/press-release_SPEECH-14-534_en.htm
Neelie Kroes
Question # 2
How do you
use social media?
A digital business uses social to interact
with customers, both proactively and
responsively.
http://www.zdnet.com/everyone-is-going-digital-but-just-what-does-that-mean-7000028682/
11 advantages of using a blog for teaching
http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teaching
Question # 3
How do you
create self service
for users of your content?
http://www.zocdoc.com/
Rather than creating technology tools to help
back-office employees type customer complaints
into their systems, leading organizations create
self-serve options for customers to type in
their own complaints.
http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
Historically, if you wanted to change the details on
your account or change your address, you would have
to ring up and talk to someone or go into a store.
Now, you can access that function online or through
your mobile phone, hence the costs are reduced.
http://www.mckinsey.com/Insights/Business_Technology/The_digital_enterprise
Question # 4
How do you
automate manual work?
To meet high customer expectations, companies
must reinvent the entire business process -
including cutting the number of steps required,
reducing the number of documents.
http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
Look at how everything is done
and ask “why”?
http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_effective_digital_enterprises
Of the 700 end-to-end processes in banks, for
example opening an account or getting a car
loan, about half can be fully automated.
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
One bank digitized its mortgage-application and
decision process, cutting the cost per new
mortgage by 70% and slashing time to preliminary
approval from several days to just 1 minute.
http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
Question # 5
How do you
involve external people
using technology?
Xiaomi crowdsources features of its
new mobile phones rather than investing
heavily in R&D.
http://www.mi.com/
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
Telstra crowdsources customer service,
so that users support each other to resolve
problems without charge.
http://www.telstra.com.au/
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
Question # 6
How do you use analytics
to better understand users?
Being digital is about implementing a cyclical
dynamic where processes and capabilities are
constantly evolving based on inputs from the
customer.
http://www.mckinsey.com/insights/high_tech_telecoms_internet/what_digital_really_means
An integrated analytics approach can
free up 15 – 20% of marketing spending.
http://www.mckinsey.com/Insights/Marketing_Sales/Using_marketing_analytics_to_drive_superior_growth
https://www.google.com/analytics/
Example
The Internet gives consumers new power to express
their preferences and take their business elsewhere
with the click of a mouse.
In this environment, the customer’s needs and desires
have to guide every aspect of a company’s operations.
http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
Further inspiration
https://www.teacherspayteachers.com/Product/Needs-that-people-have-1530997
Question # 7
How do you continuously adapt
your products and services?
Successful digital businesses continuously
scout out new ideas and carefully manage
their own product pipelines.
http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
Question # 8
What transportation apps
do you use to get from a to b?
Further inspiration
http://www.slideshare.net/frankcalberg/transportation-innovation
Question # 9
How do you use
crowdfunding?
Crowdfunding
https://www.teacherspayteachers.com/Product/Crowdfunding-2098233
Question # 10
How do you continuously
educate yourself?
Learning strategies
https://www.teacherspayteachers.com/Product/Learning-strategies-1487708
Question # 11
How open are you to
do things differently?
http://www.mckinsey.com/insights/high_tech_telecoms_internet/what_digital_really_means
Being digital requires being open to
re-examining your entire way of doing
business and understanding where the
new frontiers of value are.
Further inspiration
http://www.slideshare.net/frankcalberg/questions-to-discover-your-values
Question # 12
How often do you
try out new things?
BYOD is just the beginning. If your organization is
going to attract and engage the most creative
individuals in the world, then as a CIO you have to
think about how you might help facilitate
 SYOG - Set your own goals.
 DYOJ - Design your own job.
 PYOC - Pick your own colleagues.
 AYOE - Approve your own expenses.
 CYOB - Choose your own boss.
http://www.mixhackathon.org/hackathon/contribution/dawn-distributed-leadership
Gary Hamel
The new, ideal IT person - a kind of “Homo digitus” is used
to short delivery cycles and feels at ease operating across
silos and working within cross-functional teams.
Homo digitus is also output-minded and helps the business
visualize solutions through rapid prototyping and
experimentation.
http://blogs.hbr.org/2013/08/do-you-have-the-it-for-the-com/
Additional sources
http://www.mckinsey.com/insights/business_technology/Acquiring_the_capabilities_you_need_to_go_digital
http://www.mckinsey.com/Insights/Business_Technology/Finding_your_digital_sweet_spot
http://www.mckinsey.com/insights/organization/nine_questions_to_help_you_get_your_digital_transformation_right

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How are you going digital?