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How do people 
handle the 
unknown?
Part # 1 
What does it mean to handle the unknown? 
Part # 2 
In which cultures do people avoid the unknown? 
Part # 3 
In which cultures do people embrace the unknown?
Part # 1 
What does it mean to 
handle the unknown?
Degree of rule focus 
Handling 
the unknown 
Speed of 
decision making 
Degree to which it is 
expected to be open and 
express feelings 
Attitudes towards people 
who are different 
Part of time spent 
on planning and 
structuring 
Part of income put in 
savings accounts 
Part of income spent 
on insurance 
Degree of order, precision, 
and perfectionism 
Degree to which people 
suffer from stress 
Time and money spent 
on trying new ideas out 
Time and money spent 
on idea development 
Part of people who 
resist change
Cultures with high uncertainty avoidance 
try to minimize uncertainty through strict 
laws and rules as well as safety and 
security measures. 
http://suite101.com/article/risk-adverse-trade-cultures-a42761
How many 
rules does 
a company, 
you work 
for, have? 
http://www.imagebase.net/Concept/concept-_78_
Characteristics of rule-based cultures 
# 1: People respect the rules for their own sake. 
# 2: Compliance with rules is often encouraged by guilt 
feelings and fear of punishment. 
http://repository.cmu.edu/cgi/viewcontent.cgi?article=1149&context=tepper
People in rule-based cultures seek security and 
predictability by structuring their 
environment, and in particular by structuring their 
time. 
They tend to set aside a time slot for each 
activity, resulting in appointments and strict 
schedules. 
http://repository.cmu.edu/cgi/viewcontent.cgi?article=1149&context=tepper
To be efficient To be creative 
Plan. Let things emerge. 
Impose process and structure. Avoid process and encourage 
unstructured interaction. 
Govindarajan, Vijay & Trimble, Chris: 10 rules for strategic innovators, p. 3.
Much of the typical risk aversion related to smaller investments 
can be attributed to a combination of 2 well-documented 
behavioral biases. 
1. Loss aversion 
People fear losses more than they value equivalent gains. 
2. Narrow framing 
People weigh potential risks as if there were only a single 
potential outcome – as opposed to many outcomes in the long 
term. 
https://www.mckinseyquarterly.com/Corporate_Finance/Performance/Overcoming_a_bias_against_risk_3004
Graham Duncan 
You indicate that small and large corporations have different 
motivations for using social media. Why is big business so slow to 
catch on to social media? 
Paul Gillin 
There are lots of reasons, including bureaucracy, conservatism, 
shareholder pressure, regulatory requirements, legal concerns, 
internal politics, and brand equity. 
http://www.ideaconnection.com/open-innovation-articles/00121-Influencing-Innovation.html
Study shows that as the days grow shorter, 
people feel less and less like taking risk. 
http://www.fastcompany.com/3024600/bottom-line/how-seasonal-affective-disorder-twists-our-decisions 
http://www.businessinsider.com/psychological-reasons-people-take-risks-2014-8
Part # 2 
In which cultures do people 
avoid the unknown?
Uncertainty avoidance - comparison 
http://geert-hofstede.com/germany.html 
http://geert-hofstede.com/china.html
http://washingtonbureau.typepad.com/china/2007/09/the-design-of-c.html
http://washingtonbureau.typepad.com/china/2007/09/the-design-of-c.html
People with international business 
experience have confirmed many times that 
German organizations need more structure. 
Hofstede, Geert: Cultures and Organizations, p. 305.
“When people must park their cars driving 
backwards, focus on security is strengthened.” 
http://epn.dk/samfund/article2207191.ece 
Tanja Thorsteinsson, 
Siemens Wind Power.
Much of the country's [Germany’s] best 
homegrown talent is locked inside the 
country's great corporations, leaving 
young companies hard-pressed to find 
qualified employees. 
http://knowledge.wharton.upenn.edu/article/innovation-thrives-among-german-firms-though-hurdles-persist/
Attention to detail 
http://www.swiss-miss.com/2010/07/thorough-swiss.html
Attention to detail 
http://frankcalberg.blogspot.com/2009/06/example-of-order-in-switzerland.html
https://twitter.com/ooniboni/status/219070054929670145
http://www.nytimes.com/interactive/2010/05/11/travel/funny-signs.html#/4be383740bca256c9e0004c0/ 
Peter and Paul Fortress in 
St. Petersburg, Russia
Russia, China and many Arab states, 
which want more Internet regulation, a 
greater governmental control and have been 
pushing to expand the treaty beyond traditional 
telecom operators. 
http://mobile.reuters.com/article/idUSBRE8B913L20121210
Who is watching you now? 
Do you know? 
http://www.imagebase.net/Concept/276-copy
In the United Arab Emirates and 
Saudi Arabia, Viber was blocked. 
http://mashable.com/2013/06/06/saudi-arabia-bans-viber-skype/
When you look around 
where you live / work, how 
large a part of the doors 
and gates are locked? 
Why are they locked?
http://www.economist.com/blogs/dailychart/2011/06/military-spending
http://www.gapminder.org/
Fascism and racism find their most fertile 
ground in cultures with strong uncertainty 
avoidance plus pronouncedly masculine 
values. 
Hofstede, Geert: Cultures and Organizations, p. 255.
Part # 3 
In which cultures do people 
embrace the unknown?
People from Singapore, the nordic countries, Great 
Britain, the USA, and Hong Kong feel most 
comfortable in a world with few rules. 
They are more likely to stimulate innovations and 
emphasize new ideas, are more flexible and more 
acting than reacting on changes occurring inside and 
outside of business. 
http://intpmcomms.com/uncertainty-avoidance-in-international-project-communications/ 
http://www.via-web.de/uncertainty-avoidance/

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Safety

  • 1. How do people handle the unknown?
  • 2. Part # 1 What does it mean to handle the unknown? Part # 2 In which cultures do people avoid the unknown? Part # 3 In which cultures do people embrace the unknown?
  • 3. Part # 1 What does it mean to handle the unknown?
  • 4. Degree of rule focus Handling the unknown Speed of decision making Degree to which it is expected to be open and express feelings Attitudes towards people who are different Part of time spent on planning and structuring Part of income put in savings accounts Part of income spent on insurance Degree of order, precision, and perfectionism Degree to which people suffer from stress Time and money spent on trying new ideas out Time and money spent on idea development Part of people who resist change
  • 5. Cultures with high uncertainty avoidance try to minimize uncertainty through strict laws and rules as well as safety and security measures. http://suite101.com/article/risk-adverse-trade-cultures-a42761
  • 6. How many rules does a company, you work for, have? http://www.imagebase.net/Concept/concept-_78_
  • 7. Characteristics of rule-based cultures # 1: People respect the rules for their own sake. # 2: Compliance with rules is often encouraged by guilt feelings and fear of punishment. http://repository.cmu.edu/cgi/viewcontent.cgi?article=1149&context=tepper
  • 8. People in rule-based cultures seek security and predictability by structuring their environment, and in particular by structuring their time. They tend to set aside a time slot for each activity, resulting in appointments and strict schedules. http://repository.cmu.edu/cgi/viewcontent.cgi?article=1149&context=tepper
  • 9. To be efficient To be creative Plan. Let things emerge. Impose process and structure. Avoid process and encourage unstructured interaction. Govindarajan, Vijay & Trimble, Chris: 10 rules for strategic innovators, p. 3.
  • 10. Much of the typical risk aversion related to smaller investments can be attributed to a combination of 2 well-documented behavioral biases. 1. Loss aversion People fear losses more than they value equivalent gains. 2. Narrow framing People weigh potential risks as if there were only a single potential outcome – as opposed to many outcomes in the long term. https://www.mckinseyquarterly.com/Corporate_Finance/Performance/Overcoming_a_bias_against_risk_3004
  • 11. Graham Duncan You indicate that small and large corporations have different motivations for using social media. Why is big business so slow to catch on to social media? Paul Gillin There are lots of reasons, including bureaucracy, conservatism, shareholder pressure, regulatory requirements, legal concerns, internal politics, and brand equity. http://www.ideaconnection.com/open-innovation-articles/00121-Influencing-Innovation.html
  • 12. Study shows that as the days grow shorter, people feel less and less like taking risk. http://www.fastcompany.com/3024600/bottom-line/how-seasonal-affective-disorder-twists-our-decisions http://www.businessinsider.com/psychological-reasons-people-take-risks-2014-8
  • 13. Part # 2 In which cultures do people avoid the unknown?
  • 14. Uncertainty avoidance - comparison http://geert-hofstede.com/germany.html http://geert-hofstede.com/china.html
  • 17. People with international business experience have confirmed many times that German organizations need more structure. Hofstede, Geert: Cultures and Organizations, p. 305.
  • 18. “When people must park their cars driving backwards, focus on security is strengthened.” http://epn.dk/samfund/article2207191.ece Tanja Thorsteinsson, Siemens Wind Power.
  • 19. Much of the country's [Germany’s] best homegrown talent is locked inside the country's great corporations, leaving young companies hard-pressed to find qualified employees. http://knowledge.wharton.upenn.edu/article/innovation-thrives-among-german-firms-though-hurdles-persist/
  • 20. Attention to detail http://www.swiss-miss.com/2010/07/thorough-swiss.html
  • 21. Attention to detail http://frankcalberg.blogspot.com/2009/06/example-of-order-in-switzerland.html
  • 24. Russia, China and many Arab states, which want more Internet regulation, a greater governmental control and have been pushing to expand the treaty beyond traditional telecom operators. http://mobile.reuters.com/article/idUSBRE8B913L20121210
  • 25. Who is watching you now? Do you know? http://www.imagebase.net/Concept/276-copy
  • 26. In the United Arab Emirates and Saudi Arabia, Viber was blocked. http://mashable.com/2013/06/06/saudi-arabia-bans-viber-skype/
  • 27. When you look around where you live / work, how large a part of the doors and gates are locked? Why are they locked?
  • 30. Fascism and racism find their most fertile ground in cultures with strong uncertainty avoidance plus pronouncedly masculine values. Hofstede, Geert: Cultures and Organizations, p. 255.
  • 31. Part # 3 In which cultures do people embrace the unknown?
  • 32. People from Singapore, the nordic countries, Great Britain, the USA, and Hong Kong feel most comfortable in a world with few rules. They are more likely to stimulate innovations and emphasize new ideas, are more flexible and more acting than reacting on changes occurring inside and outside of business. http://intpmcomms.com/uncertainty-avoidance-in-international-project-communications/ http://www.via-web.de/uncertainty-avoidance/
  • 33. Open Data Index top 10 https://index.okfn.org/country/
  • 34. The United States, Europe, and Canada want a hands-off approach to Internet regulation and want to limit the new treaty's scope to telecom companies. http://mobile.reuters.com/article/idUSBRE8B913L20121210
  • 36. High spending on education in Scandinavia http://www.flickr.com/photos/isaacmao/6422522391/sizes/l/in/contacts/
  • 37. When people in Thailand do not do what they are supposed to do, other people may just smile and let it go. http://home.sandiego.edu/~pavett/docs/msgl_503/dim_of_cult.pdf
  • 38. A street in India http://youtu.be/PsZKPnvlx44
  • 39. Cultures with Chinese-speaking populations and Confucian tradition tend to score lower on uncertainty avoidance. http://www.sagepub.com/upm-data/11711_Chapter7.pdf
  • 40. The about 16'000 chinese mines are the most dangerous in the world. In 2008, more than 3,000 people were killed in mine floods, explosions, collapses and other accidents in China’s coal-mining industry. http://www.nzz.ch/nachrichten/panorama/china_bergwerk_unglueck_1.4047426.html http://www.reuters.com/article/topNews/idUSTRE5AK08Y20091123?
  • 41. How safe is your work environment? http://www.imagebase.net/People/IMG_5256-copy
  • 42. Further inspiration http://www.andrews.edu/~tidwell/bsad560/HofstedeUncertainityAvoidance.html http://www.scribd.com/doc/57186675/Traps-of-Growing-Big http://www.scribd.com/doc/32211076/Power-distance http://www.slideshare.net/frankcalberg/5-reasons-why-people-resist-change http://www.slideshare.net/frankcalberg/gender-diversity-9869793 http://www.slideshare.net/frankcalberg/power-to-the-people-34722633 http://www.slideshare.net/frankcalberg/time-15259416 http://youtu.be/Qem46KUMIOM http://www.slideshare.net/frankcalberg/ideas-to-prevent-stress