I created this proposal but wasn't engaged so posting my hard work in hopes that it will help people understand SEO as a lot more complicated than acquiring links. It's fascinating to me that 88% of online search dollars are spent on paid search when 85% of the audience ignores it. The state of confusion in the field of SEO/SEM is such that entrepreneurs, VCs and CMOs are hesitant to invest in it, other than for building links and social participation. Name a company and I can point areas after areas which they have ignored. Google itself doesn't apply SEO to it's own properties (there are internal guides about Google's need to do SEO for its own sites). The most authoritative source of knowledge outside of Google can come from understanding large scale data infrastructures, graph algorithms, technology (patents) and historic events and interactions. Hope you enjoy the presentation.

4. “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…” “… but you can also risk damage to your site and reputation.” – Google INC.

5. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? HARD? WHY IS SEO…

6. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? HARD? TIME CONSUMING? WHY IS SEO…

7. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

8. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? overwhelming? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

9. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? overwhelming? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

10. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

11. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? EVIL? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

12. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? EVIL? MYTHICAL? IGNORED? HARD? TIME CONSUMING? WHY IS SEO…

13. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? EVIL? MYTHICAL? IGNORED? CROWDED? HARD? TIME CONSUMING? WHY IS SEO…

14. ? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? EVIL? MYTHICAL? IGNORED? CROWDED? HARD? TIME CONSUMING? SO Misunderstood? WHY IS SEO…

15. ? WITH US IT’S NOT ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????? COMPLICATED? MYSTERIOUS? overwhelming? EVIL? MYTHICAL? IGNORED? CROWDED? HARD? TIME CONSUMING? SO Misunderstood? WHY IS SEO…

16. UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

17. What does it mean to be authoritative? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

18. How can I be relevant? What does it mean to be authoritative? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

19. How can I be relevant? What is this thing called caffeine? What does it mean to be authoritative? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

20. How can I be relevant? What is this thing called caffeine? What does it mean to be authoritative? What impact would it have on my rankings? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

21. How can I be relevant? Does PageRank still matters? What is this thing called caffeine? What does it mean to be authoritative? What impact would it have on my rankings? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

22. How can I be relevant? Does PageRank still matters? What is this thing called caffeine? What does it mean to be authoritative? What impact would it have on my rankings? UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING AUTHORITATIVE GUIDANCE FROM OPPORTUNITIES HELPS YOU OVERCOME UNCERTAINTY AND FOCUS ON WHAT YOU DO BEST!

23. THE SEARCH ECOSPHERE

24. Market Share Comparison Google: $160B[majority of the revenue is from paid search] L*MAR $189B[owns 7,300 stores] OpportunitIES O

25. …sites that don’t rank naturally… Market Share Comparison Google: $160B[majority of the revenue is from paid search] L*MAR $189B[owns 7,300 stores] OpportunitIES O

26. $0.88out of every online search dollar is spent on paid search…

27. $0.88out of every online search dollar is spent on paid search… …even though 85 percent of searchers click on organic results.

28. LOWEST COST PER ACQUISITION

29. search > average vs paid > HEAT MAP THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50% OF THE CLICKS ON A SEARCH RESULTS PAGE AVERAGE CLICKTHROUGH RATE FOR A PAID SEARCH PLACEMENT IS 2%

30. UNTAPPED OPPORTUNITY the opportunity to reach customers through organic search remains largely untapped

31. RELEVANCY, TRUST, CLICK & CONVERVSION

32. WHICH RESULTS ARE MORE RELEVANT ON GOOGLE? RELEVANCY, TRUST, CLICK & CONVERVSION

33. ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST! PAY-PER-CLICK COSTS ARE RISING STEADILY VISITORS ARE BECOMING MORE AWARE OF PAY-PER-CLICK AS ADVERTISING

34. THREAT OPPORTUNITIES CAN HELP FYNANZ WITH VISIBILITY ACROSS HIGHLY COMPETITIVE KEYWORDS WITHOUT HAVING TO PAY ON A COST PER CLICK BASIS INTENSE COMPETITION In some cases Advertisers are willing to pay, on average, more than $92 per click for keywords such as “student loan consolidation rates.”

35. THREAT $$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE

36. THREAT $$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE

37. THREAT IMPACTS OF INTENSE COMPETITION Because of the high average CPC amount associated with keywords in Fynanz’s target market, the amount of pages competing for the keywords to benefit from contextual advertising is high. In such intensely competitive niches, Search engines are known to apply a more rigorous Ranking criteria than IS APPLIED TO QUERIES WITH LOWER KEYWORD CPC VALUE.

38. The wild west days of SEO are gone MORE FACTORS ARE BEING ADDED FOR RANKING AND PENALIZATIONS OpportunitIES O ABRIDGED LIST OF RECENT GOOGLE PATENTS RELATED TO INDEXING AND RANKING

39. CAFFEINE is a major infrastructural change by google

40. CAFFEINE > COMPARISON WITH OLD INDEX

41. MORE THAN 200 RANKING FACTORS

42. SPECIALIZED SEO REQUIRES SPECIALIZED STRATEGIES

43. CURRENT STATE OF FYNANZ

44. STRENGTH OPPORTUNITIES CAN IMPLEMENT A COMPREHENSIVE, INTEGRATED AND SUSTAINABLE SEARCH STRATEGY WHICH WILL ALLOW FYNANZ TO FULLY BENEFIT FROM ITS CORE COMPETITIVE ADVANTAGES . COMPETITIVE ADVANTAGE Fynanz Academic Credit Score (FACS) helps credit unions assess credit bureau data and student borrower academic attributes when scoring and pricing student loans.

45. THREAT: DECLINING TRAFFIC AN UNHEALTHY TREND IN TRAFFIC AS MEASURED BY COMPETE.COM

47. THREAT FOR EVERY CREDIT UNION, IT SEEMS FYNANZ REPLICATES ITS ENTIRE CONTENT LAYOUT. THIS RESULTS IN DUPLICATE CONTENT BEING EXPOSED TO GOOGLE. SEARCH ENGINES FROWN ON SUCH PRACTICES, SINCE THEY CONSIDER IT AN ATTEMPT TO MANIPULATE RANKINGS OPPORTUNITIES CAN HELP IN CRAFTING A STRATEGY THAT CAN MEET YOUR NEEDS WHILE PROTECTING YOU FROM DUPLICATE CONTENT PENALIZATIONS REPLICATING SAME CONTENT ON EACH PARTNER SUBDOMAIN WILL SIGNIFICANTLY HURT FYNANZ’S ABILITY TO RANK

48. WEAKNESS PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES. POOR Relevancy Google’s primary goal is to return Authoritative and Relevant sites. Currently Fynanz.com is missing majorityof the elements that must be present in order for search engines to consider Fynanz to be relevant in context of queries used by its audience.

49. OPPORTUNITIES CAN STRATEGICALLY HELP WITH DESIGNING AN AUTHORITY BLUE PRINT WHICH CAN THEN BE USED TO EXTEND AUTHORITY TO INTERNAL NODES. AUTHORITY DILUTION CURRENTLY FYNANZ ISN’T CONSIDERED AUTHORITATIVE BY SEARCH ENGINES. INTERNAL AND EXTERNAL NODES SHOULD BE CAREFULLY REVIEWED FOR EXTENSION OF AUTHORITY.

50. CONVERSION-OPTIMIZED CONTENT WRITING AND OPTIMIZATION SERVICES BY OPPORTUNITIES CAN HELP FYNANZ.COM ACHIEVE A BALANCE BETWEEN A HEALTHY KEYWORD DENSITY AND USER-FRIENDLINESS. POOR KEYWORD DENSITYkeyword density is not healthy.

51. HISTORICAL TRENDS SHOW SEARCH ENGINES PLACING AN INCREASED IMPORTANCE ON THE LAYOUT OF THE CONTENT. CONTENT LAYOUT IS NOT COMMUNICATING THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE

52. WEAKNESS PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES. UX OPTIMIZATION AN OPTIMIZED USER-EXPERIENCE THAT NAVIGATES VISITORS DOWN A PRE-DETERMINED PATH TO CONVERSION IS CRUCIAL FOR ACHIEVING A HEALTHY CONVERSION RATE.

53. WEAKNESS OPPORTUNITIES CAN IMPLEMENT AND OPTIMIZE CRAWL PATHS TO BETTER ASSIST SEARCH ENGINES. CRAWLABILITY SEVERAL ELEMENTS THAT CAN AID WITH GUIDING SPIDERS Through the site are missing.

54. OPPORTUNITIES CAN OPTIMIZE SITEMAP IMPLEMENTATIONS AND ENSURE THAT THE SITEMAPS ARE BOTH EFFECTIVE AND EFFICIENT IN GUIDING SPIDERS WITH NAVIGATING THE SITE. SITEMAP The sitemap is present on the site, however, it is not extending the right prioritization to individual nodes. Our research indicates Search engines can derive relative importance of a page’s value based on the structure and placement of that page’s entry in the sitemap.

55. A STRATEGIC ARCHITECTURE IS CRUCIAL FOR HIGHER RANKINGS. OPPORTUNITIES SPECIALIZES IN OPTIMIZING LINKING, URL, CONTENT AND SITE ARCHITECTURES TO HELP ENSURE MAXIMUM EFFECTIVENESS. Architecture REVIEW an architectural review allows us to identify weaknesses and missed opportunities within the site, linking, url and content architecture.

56. OPPORTUNITIES CAN HELP IN FULLY OPTIMIZING ASSET AND MEDIA EMBEDDING STRATEGY TO FACILITATE COMMUNICATION OF IMPORTANT SIGNALS THAT CAN HELP INCREASE QUALITY SCORE USED FOR RANKING WEBSITES. ASSET AND MEDIA EMBEDDING STRATEGY Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.

57. GOOGLE’S RECENT PATENT ASSIGNMENTS INDICATE THE SIGNIFICANCE OF SEMANTIC DISTANCE BETWEEN KEYWORDS WHEN DETERMINING QUERY-SPECIFIC RELEVANCY OF A PAGE Semantic distance between keywords Currently, semantic distance between keywords is high which leads to a lower relevancy score.

58. Conversion OPTIMIZATION Conversion now involves analyzing behaviors, testing placements, and starting and managing conversations. A conversion analysis should be performed to gauge effectiveness of current conversion strategy. From our initial review we can readily identify several key areas that need optimization.

59. VISITOR RETENTION A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention. Conversion optimization AND COMMUNICATION IS key to visitor retention

60. Opportunities can help implement Advance monitoring tools such as heat maps and demand maps to gain actionable insights INTO AUDIENCE BEHAVIOR. WE ALSO UTILIZE OUR PROPRIETARY TOOLS AND ADVANCED SOCIOLOGICAL CONCEPTS TO GAIN KEY INSIGHTS THAT CAN BE USED TO FINE-TUNE CONVERSION AND SEARCH STRATEGIES AUDIENCE behavior metrics should be analyzed to gain insight into audience behavior.

61. PERSUASIVE MESSAGING SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT

62. NOT HAVING A CLEAR CALL TO ACTION HURTS CONVERSIONS. OPPORTUNITIES HELPS ORGANIZATIONS IMPLEMENT STRATEGIC CALL TO ACTION ON EACH PAGE FOR INCREASED CONVERSIONS AND MICRO-CONVERSIONS. CALL TO ACTION A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING

63. ARE YOU KEEPING YOUR GOOD WORK A SECRET? OPPORTUNITIES HELPS ORGANIZATIONS OPTIMIZE THEIR PR STRATEGY TO GAIN THE MOST EXPOSURE, RELEVANCY, AND AUTHORITY IN THE EYES OF SEARCH ENGINES FOR MAXIMUM EFFECT OF PR ACTIVITIES. PR CAMPAIGN REVIEW CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND RELEVANT EDGES.

64. Channel strategy optimization MARKETING STRATEGY OF FYNANZ NEEDS TO INCORPORATE NEW MARKETING CHANNELS FOR LEAD GENERATIONS. OPPORTUNITIES CAN HELP IDENTIFY THESE COST EFFECTIVE MARKETING CHANNELS.

65. BLOGGING STRATEGY NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL. UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE EFFECT ON THE QUALITY SCORE.

66. OPPORTUNITIES can help fynanzengagE current and prospective customers by utilizing the untapped opportunities USING EMAIL MARKETING. EMAIL MARKETING OPPORTUNITIES CAN HELP YOU DEPLOY AN EMAIL MARKETING STRATEGY to effectively capture, convert and retain users.

67. DemandMaps™ AuthorityMaps™ CompetitionMaps™ BrandMaps™ LocalMaps™ RelevanceMaps™ TRAINING DEVELOPMENT UPDATES CMF ADVISORY SERVICES AND RECOMMENDATIONS research

68. action Services and recommendations > ACTION MAP MAP 2. 3. 4. 1. MODIFICATION OF CURRENT SEO PRACTICES CONTENT OPTIMIZATION CONTENT DEVELOPMENT DISCOVERY Implementation of Recommendations based on comprehensive site review. Prevent damage from penalties. Research and eliminate root cause(s). REMOVAL OF DUPLICATE CONTENT PENALTY FACTORS INCORPORATE persuasive messaginginto your content strategy OPTIMIZATION OF DESIGN / LAYOUT CLEANUP OF HTML / STRUCTURE IDENTIFICATION OF STRATEGIC KEY PHRASES CONTENT WRITING OPTIMIZED FOR BOTH USERS ANDSEARCH ENGINES REFINEMENT OF GOALS IDENTIFICATION OF TRAINING NEEDS

69. action Services and recommendations > ACTION MAP MAP 8. 6. 5. 7. AUTHORITY/LINK ANALYSIS CMS SELECTION RESEARCH SERVICES RELEVANCE ANALYSIS & INJECTION Identification of authority candidates for IBL(s) and OBL(s). OPTIMIZED PRESS RELEASES AND Article Marketing WELL ORCHESTRATED, ANCHORED, IN-BOUND AND OUT-BOUND LINK BUILDING CMS Requirements Analysis. Proposal for Opportunities CMF. COMPETITIVE RESEARCH DEMAND RESEARCH LONG TAIL MAPS LOCAL MAPS RELEVANCE MAPS RELEVANCE INJECTION TRAINING

70. action Services and recommendations > ACTION MAP MAP 9. 10. 11. 12. CONTENT NODES LANDING PAGE DEVELOPMENT LOG ANALYSIS MIGRATION STRATEGY REVIEW Analysis of web server log files Analysis of analytic reports TO ENSURE MIGRATION HAPPENS IN A SEARCH ENGINE FRIENDLY AND SAFE MANNER. FOR CREATING AND CONTROLLING NODES WITH NICHE SPECIFIC AUTHORITY Creation of Niche aggregators and directory Placement on fewblocks.com CLEAR CALL TO ACTION OPTIMAL NICHE-TARGETED LAYOUTS PRE-DETERMINED NAVIGATION PATHS TO CONVERSION

71. action Services and recommendations > ACTION MAP MAP 16. 13. 14. 15. TRAINING SERVICES CONVERSION OPTIMIZATION ARCHITECTURE REVIEW MULTIPLE DOMAIN STRATEGY AND NODE HOSTING REVIEW ON-SITE OFF-SITE ON-DEMAND Analysis and review of current conversion roadmaps. USABILITY ANALYSIS RECOMMENDATIONS FOR REFINEMENT OF: SITE ARCHITECTURE LINKING ARCHITECTURE URL ARCHITECTURE SEARCH ENGINE FRIENDLY HOSTING OF MULTIPLE SITES

72. action Services and recommendations > ACTION MAP MAP 20. 17. 18. 19. EMAIL MARKETING STRATEGY SOCIAL OPTIMIZATION CHANNEL STRATEGY OPTIMIZATION MOBILE OPTIMIZATION INCREASE CAPTURES, CONVERSIONS AND RETENTION BY EMPLOYING AN EFFECTIVE EMAIL MARKETING STRATEGY OPTIMIZATION FOR SOCIAL MEDIA INCLUDING FOURSQUARE TWITTER FACEBOOK INCREASE LEADS & CONVERSIONS USING CHANNEL PARTNER PROGRAMS OPTIMIZATION FOR MOBILE SERVICES MOBILE SEARCH MOBILE SITEMAPS

73. OPPORTUNITIES MAPS DemandMaps™ AuthorityMaps™ CompetitionMaps™ BrandMaps™ LocalMaps™ RelevanceMaps™

74. KEYWORD DILUTION Current content composition contributes to high dilution.

75. KEYWORD DENSITY keyword density is not healthy.

76. CONTENT LAYOUT IS NOT COMMUNICATE THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE

77. CALL TO ACTION A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING

78. PERSUASIVE MESSAGING SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT

79. PR CAMPAIGN REVIEW CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND RELEVANT EDGES.

80. ASSET AND MEDIA EMBEDDING STRATEGY Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.

81. SOCIAL STRATEGY RECENT CHANGES IN RANKING ALGORITHMS INCORPORATE RESULTS FROM SOCIAL NETWORKS MAKING IT IMPERATIVE FOR BUSINESSES TO INVEST IN A SOCIAL STRATEGY.

82. BLOGGING STRATEGY NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL. UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE EFFECT ON THE QUALITY SCORE.

83. VISITOR RETENTION A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention. Conversion optimization is key to visitor retention

84. OPPORTUNITY Abridged Authority Maps™

85. OPPORTUNITY SIMILARITY Maps™

86. Optimized execution WE PROVIDE YOU WITH A SINGLE PLANNING, EXECUTION, MEASUREMENT AND OPTIMIZATION FRAMEWORK FOR SYNCHRONIZED SEO AND SEM

87. Integrated search strategy WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS

88. OPPORTUNITIES MAPS DemandMaps™ AuthorityMaps™ CompetitionMaps™ BrandMaps™ LocalMaps™ RelevanceMaps™ WE HELP YOU CREATE A SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS

89. DemandMaps™ AuthorityMaps™ CompetitionMaps™ BrandMaps™ LocalMaps™ RelevanceMaps™ TRAINING DEVELOPMENT UPDATES CMF ADVISORY SERVICES AND RECOMMENDATIONS research

90. Search Engines measure relevancy based on presence of relevant keywords and Semantic distance between them. RelevanceMaps from Opportunities maximizes your relevance by analyzing global demand patterns and generating a weighted list of keywords expected by the search engines. In addition to increasing relevance and visibility, RelevanceMaps also help with long tail optimizations. RelevanceMap output can then be used for deep linking to expose long tail content.

92. GEO OPTIMIZATION

93. MOBILE SITE MAPS

95. SERVICES

96. HAVING A SUSTAINABILITY REPORT FROM OPPORTUNITIES WILL HELP IDENTIFY ISSUES THAT THREATEN FYNANZ.COM’S RANKINGS. EQUIPPED WITH SUCH INFORMATION, FYNANZ CAN ADDRESS THE THREATS IT FACES AND WEAKNESSES IN CURRENT IMPLEMENTATION. SUSTAINABILITY REVIEW WE highly recommend that you allow Opportunities to conduct a Sustainability Review for your site. During this intense review, we analyze everything from HTML layout to CDN Integration and beyond. We measure your site’s presentations against our proprietary checklist of more than 200 factors organized into 20 categories.

97. SUSTAINABILITY REVIEW AND SUSTAINABILITY SCORES

98. OUR SUSTAINABILITY REVIEW CHECKS YOUR ONLINE PRESENCE AGAINST MORE THAN 200 FACTORS (DIVIDED INTO 20 CATEGORIES) TO DETERMINE WEAKNESSES AND THREATS RELATED TO SUCCESSFUL EXECUTION OF YOUR SEARCH STRATEGY

102. ABOUT OPPORTUNITIES

104. Identifies target keywords and phrasesthat attract qualified visitors and convert well for you.

105. Increases Relevancy by Injecting RelevanceMaps.

106. Decreases Propensity for Penalization by AITEXT Replacement.

107. Increases Authority by comprehensive edge-building campaigns with authoritative nodes and by creation of Authority Hubs.

108. Increases Conversions by attracting qualified audience and directing them through a pre-determined strategic conversion path.

110. UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS

111. > WHY OPPORTUNITIES? > STRATEGIC PLANNING BLUEPRINT ALL YOU NEED TO KNOW IS FYNANZ@ABOUTOPPORTUNITIES.COM