Three Strategies to Build Your Fan Base, 7 Steps to a Marketing Strategy

1. WELCOME TO FRANNY’S
Easy to Implement Facebook Marketing Plan

2. WHY I AM I OFFERING THIS FREE
WORKSHOP
• I Love To Train & Help People Out
• My Mission-Calling is to Help People Find & Manifest Their Purpose-Calling
• I Interested in Finding More Real Estate Clients
• I Want to Help Mary Lee Gilchrist & Dave Solomon With Their Business
• I Love Creative Budget Minded Marketing Strategies
• I Want to Share the Success I Have Had With My Urban Cool KC Facebook
Page

3. WHY ARE YOU HERE?
• Turn to neighbor and discuss
• Write on Survey or Fill Out Online (preferable).
http://bit.ly/fkincfbmarketingsurveyjune3

4. HOW I GOT HERE

5. WHAT YOU WILL LEARN TODAY
• How I Did It
• Amy Porterfield Profit Lab
• How To Set Up Page
• 3 Strategies to Build Fan Page
• 7 Step FB Marketing Strategy Introduction
• What’s Next?

6. SET UP FACEBOOK PAGE
• Link to Profile
• Pick Name Carefully
• About – Mission – Website
• Cover Page – Canva.com
• Insights

7. CREATE A PAGE

8. INSIGHTS

9. 3 STRATEGIES TO BUILD FAN PAGE
1. Power of the Facebook Like Box
2. Email Subscribers to Fans
3. The Like Ad in Power Editor

10. THE LIKE BOX
• Google “Facebook Like Box Plugin”
• https://developers.facebook.com/docs/plugins/like-box-for-pages

11. LIKE BOX EXAMPLE

12. POWER OF THE LIKE BOX
• Still Stay on Website
• Attract Quality Fans
• People are now Googling you and Facebooking You – the more business
you do the more your FB Fan Base Will Grow

13. THANK YOU PAGE
• 7 Step Strategy
• Lead Magnet
• Thank you page – insert Like Box
• Leadpages.com

14. THANK YOU PAGE

15. Turn Your Email Subscribers Into
Facebook Fans

16. EMAIL A QUESTION-POST ON FB

18. Boosts Engagement

19. Strong Chance They Will “Like”

20. Get Them Used To Posting on
Facebook

21. Create a Post on FB With Question

23. SUBSCRIBER TO FAN TIPS
1. Ask question that is worth answering
A. Emotional
B. Interesting
C. Entertaining
2. Ask Only 1 Question – Not Too Complicated
3. Create Post on Page – Link to Post
4. Don’t Just Try Once – Make it a Habit

24. The Like Ad In The Power Editor

40. 3 STRATEGIES TO BUILD FAN PAGE
1. Power of the Facebook Like Box
2. Email Subscribers to Fans
3. The Like Ad in Power Editor

43. PAY TO PLAY

46. 1. Create Lead Magnet
• Free Give Away Examples
• 30 Day Challenge
• “Cheat Sheet”
• Ebook
• Chapter of a Book
• Video Series
• Quiz
• Online Newsletters
• Demo
• Webinar
• % Off, Trial Offer, Free Delivery

47. 3 Essentials
1. Solve a problem by giving actionable steps
2. Make it so good that your fans would pay for it
3. Create something that is aligned with your offer-
product

48. 2. Set Up Lead Capture Page
Leadpages.com

49. 3. Create a Gotta Have
It FB Post & Turn Into Ad
Like We Did with a “Like Ad” Dark Post using Power
Editor

50. 3 Copy Tips
1. Make It All About Them – Solve Their Problems
2. Be Extremely Specific & Actionable
3. Write as though you are writing to a good friend

51. Image Suggestions
1. Picmonkey.com
2. Canva.com

52. 4. Only Show Ad to Your
Perfect Customer
1. Turn your email list into a custom audience – ask
Facebook to create a “Look Alike List”
2. Don’t have a list? Create a look alike Audience
with your current fans & website traffic.

53. 5. Only Pay For Leads When You
Have a Genuine Interest in Your
Product
Watch Your Insights
A. From Fan to Lead: $.50 to $5.00
B. From Non-Fan to Lead: $3.00 to $8.00

54. 6. Always Know in Real
Time If Your Ad is Working
Conversion Tracking Tool by Facebook put Code
on Thank You Page.

55. 7. Create the “4 Must
Emails”
1. Value Add – Let Me Give You a Tip
2. The “Got Questions?” – Answer their typical
Questions
3. The “Now is the Time” Email
4. Deliver the Give Away

57. What’s Next?
1. Facebook Marketing Weekly User Group
2. Monthly Introductory Workshop
3. Coaching With Franny
4. Eat, Network, Talk With Mary Lee & Dave
5. Fill Out Survey