1. Where will your next crisis occur? PodCamp 4 San Antonio, TX May 22, 2010

2. Will it be…. A War Room “In the field” In the newspaper A live protest

3. IT’s more likely ….. A blog post Facebook post or comment Twitter Followed by…traditional media

4. The Old Way (gold standard) Crisis team assembles Facts are gathered Statement developed More facts are gathered Press release is drafted and released Coverage, tone, sentiment monitoried More facts are gathered Press Conference is held Lather, rinse, repeat

5. The new way (standards TBD) Tweets happen Event acknowledged; monitor coverage, tone and sentiment Bridge communication during fact gathering Repetitive cycle of bridge communication and fact gathering Comprehensive recap, usually a blog post Feed traditional media Lather, rinse, repeat

6. What’s Changed? Time standard Communication depth Communication frequency Leadership commitment Personas and voices

7. How can you prepare? Have a plan Modify the plan to include social media response Assign some responsibilities in advance Test out flow with tabletop drill

8. Case studies Miracle on the Hudson Death of Michael Jackson Fort Hood shooting Stranded passengers on Jet Blue

9. Discussion and questions Fran Stephenson franstep09@gmail.com @fransteps ***The views expressed in this presentation are entirely my own.***