Donor engagement through social media! [v2]
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How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential. Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
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Donor engagement through social media! [v2]
- 1. Through the Social Media Looking Glass How ‘Going Social’ Can Unlock the Door to Greater Nonprofit Fundraising Potential
- 2. Through the Social Media Looking Glass Frank Barry Twitter: @franswaa HashTag: #blackbaud Frank Barry | Page # © 2010 Blackbaud
- 3. Through the Social Media Looking Glass WHY ARE WE ALL HERE? Let’s look at a few stats ... Frank Barry | Page # © 2010 Blackbaud
- 4. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 5. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 6. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 7. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 8. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 9. Through the Social Media Looking Glass Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 10. Through the Social Media Looking Glass STATS Exciting ones, promise ... Photo by nielsvk Frank Barry | Page # © 2010 Blackbaud
- 11. Stats Through the Social Media Looking Glass Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ Frank Barry | Page # © 2010 Blackbaud
- 12. Through the Social Media Looking Glass Why it really matters ... mid-1990s and the late 2000s Frank Barry | Page # © 2010 Blackbaud
- 13. Through the Social Media Looking Glass Why it really matters ... mid-1990s and the late 2000s Boomers Gen “I” Frank Barry | Page # © 2010 Blackbaud
- 14. Through the Social Media Looking Glass 5 PART SOCIAL MEDIA PLAN Strategy > Responsibility > Listening > Mapping > Engaging Frank Barry | Page # © 2010 Blackbaud
- 15. Through the Social Media Looking Glass Step 1: STRATEGY Start with what you know ... Photo by Jeromyu Frank Barry | Page # © 2010 Blackbaud
- 16. Through the Social Media Looking Glass Lance Armstrong Foundation - iRIDE Frank Barry | Page # © 2010 Blackbaud
- 17. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 18. Through the Social Media Looking Glass Autism Speaks - Light it up blue Frank Barry | Page # © 2010 Blackbaud
- 19. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 20. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 21. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 22. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 23. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 24. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 25. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 26. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 27. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 28. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 29. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 30. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 31. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 32. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 33. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 34. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 35. Through the Social Media Looking Glass Autism Speaks had more traffic on its Light It Up Blue microsite than on AutismSpeaks.org. "We let people have a lot of fun with it, and lo and behold, the thing took off like a rocket," says Marc Sirkin, Chief Community Officer at Autism Speaks. "We got a few hundred pictures in a couple hours after setting up the Flickr page," Sirkin says. "You really start to get a sense that there's real people out there. This is not just measuring clicks. "The one picture that always kills me is of an 18- or 19-year-old kid, tall kid, and the caption reads, 'He hates blue, but he agreed to wear blue on Autism Awareness Day. Thanks, son.' And it's like, wow, it really is a one-to-one relationship scaled up, and you really get to feel like you know these people." Source: The Case (Studies) for Social Media by Fundraising Success Magazing Frank Barry | Page # © 2010 Blackbaud
- 36. Through the Social Media Looking Glass Strategy, things to think about ... What’s your online strategy look like now? Are you focused on: • Driving more traffic? • Raising awareness? • Promoting an event, campaign, initiative, etc? • Raising more money? How are you currently approaching these things online? Could social media be injected to product better results? How would you fund it, staff it? What would you measure to determine success? Frank Barry | Page # © 2010 Blackbaud
- 37. Through the Social Media Looking Glass Step 2: RESPONSIBILITY Someone has to own it ... Photo by lorenkerns Frank Barry | Page # © 2010 Blackbaud
- 38. Through the Social Media Looking Glass Who Owns It? American Red Cross -- Wendy Harman ChildFund -- Virginia Sowers National Wildlife Foundation -- Daniel Bridgeta Pancreatic Cancer Action Network - Allison Nassour Humane society -- Carrie Lewis Epic Change -- Stacey Monk Lance Armstrong Foundation -- Brooke McMillan Autism Speaks -- Marc Sirkin Frank Barry | Page # © 2010 Blackbaud
- 39. Through the Social Media Looking Glass Responsibility, things to think about ... How should you staff your social media efforts? What department should “own” it? Should you hire a full time employee and/or have a team working on social media efforts? What programs, events, campaigns, web properties, social websites, etc should the social media person/team play a part in? Frank Barry | Page # © 2010 Blackbaud
- 40. Through the Social Media Looking Glass Step 3: LISTENING You’ve got two ears and lots of free tools ... Photo by avantard Frank Barry | Page # © 2010 Blackbaud
- 41. Through the Social Media Looking Glass American Red Cross Frank Barry | Page # © 2010 Blackbaud
- 42. Through the Social Media Looking Glass The American Red Cross Listens Frank Barry | Page # © 2010 Blackbaud
- 43. Through the Social Media Looking Glass Lance Armstrong Foundation Frank Barry | Page # © 2010 Blackbaud
- 44. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 45. Through the Social Media Looking Glass @fatcyclist Frank Barry | Page # © 2010 Blackbaud
- 46. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 47. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 48. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 49. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 50. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 51. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 52. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 53. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 54. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 55. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 56. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 57. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 58. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 59. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 60. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 61. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 62. Through the Social Media Looking Glass @fatcyclist 3 days 135k Avg. gift $35 Frank Barry | Page # © 2010 Blackbaud
- 63. Through the Social Media Looking Glass Listening, things to think about ... What are people talking about? How do you know? • Your organization name • Google blog search, Google alerts, Twitter • Other nonprofit names in your space search, etc ... • Your tagline • Paid services (Radian6) • Program, services, and event names • Other nonprofits with similar program What can you do with that info? names • Spur on, encourage and support donors/ • ED, CEO or well-known personalities associated with your organization volunteers/supporters • Engage in conversation • URLs for your blog, web site, online community • Provide useful information • Industry terms or other phrases • Correct mis-information • Your “keyword” with a complaint word like • Resolve/respond to an issue, feedback, “sucks” questions, negative/positive conversations • Boost event/campaign participation • Increase virtual reach • Much more ... Frank Barry | Page # © 2010 Blackbaud
- 64. Through the Social Media Looking Glass There are numerous possibilities ... Step 4: MAPPING Photo by net_efekt Frank Barry | Page # © 2010 Blackbaud
- 65. Through the Social Media Looking Glass Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy Frank Barry | Page # © 2010 Blackbaud
- 66. Through the Social Media Looking Glass Children’s Hospital of L.A. Frank Barry | Page # © 2010 Blackbaud
- 67. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 68. Through the Social Media Looking Glass Mapping, things to think about ... Who’s your audience made up of (donors, volunteers, supporters, board, staff, patients, alumni, etc)? What do they like to do online? Where are they active? What have you heard from them? What can your staff handle? Are you currently on social sites that you should not be? Are you currently NOT on social sites that you should be? Frank Barry | Page # © 2010 Blackbaud
- 69. Through the Social Media Looking Glass Step 5: ENGAGING It’s a two way street now days ... Photo by Pieter Musterd Frank Barry | Page # © 2010 Blackbaud
- 70. Through the Social Media Looking Glass Epic Change - To Mama with Love Frank Barry | Page # © 2010 Blackbaud
- 71. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 72. Through the Social Media Looking Glass Frank Barry | Page # © 2010 Blackbaud
- 73. Through the Social Media Looking Glass Engaging, things to think about ... Focus on your goal/purpose Identify Key Influencers (EpicChangeX) Constant Participation • Status updates • Content (video, pictures) Thank You’s / recognition / support on Twitter, Blog, Facebook, YouTube, etc Equip those who support you Frank Barry | Page # © 2010 Blackbaud
- 74. Through the Social Media Looking Glass WHAT NEXT? Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 75. Through the Social Media Looking Glass WHAT NEXT? 1. Strategy Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 76. Through the Social Media Looking Glass WHAT NEXT? 1. Strategy 2. Responsibility Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 77. Through the Social Media Looking Glass WHAT NEXT? 1. Strategy 2. Responsibility 3. Listening Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 78. Through the Social Media Looking Glass WHAT NEXT? 1. Strategy 2. Responsibility 3. Listening 4. Mapping Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 79. Through the Social Media Looking Glass WHAT NEXT? 1. Strategy 2. Responsibility 3. Listening 4. Mapping 5. Engaging Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 80. Through the Social Media Looking Glass QUESTIONS Photo by DoBeRaGi Frank Barry | Page # © 2010 Blackbaud
- 81. Through the Social Media Looking Glass Frank Barry Twitter: @franswaa eMail: frank.barry@blackbaud.com Phone: 858 795 8947 Web: http://www.netwitsthinktank.com Frank Barry | Page # © 2010 Blackbaud
- 82. Through the Social Media Looking Glass CREDITS Social Media Stats Mobile • http://mashable.com/2010/08/02/stats-time-spent-online/ • http://mashable.com/2010/07/16/3-million-iphone-4/ • http://www.pcworld.com/article/202357/ • http://mashable.com/2010/08/02/android-outselling-iphone-2/ social_media_changes_old_web_habits.html • http://mashable.com/2010/07/19/mobile-africa/ • http://www.pcworld.com/businesscenter/article/202333/ • http://www.guardian.co.uk/technology/2009/oct/22/africa-mobile-phones- take_advantage_of_increased_time_spent_social_networking.html? usage-rise tk=hp_blg • http://www.businessweek.com/technology/content/aug2010/ • http://mashable.com/2010/07/27/last-5-years-mobile/ tc2010081_994774.htm Listening • http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ • http://mashable.com/2010/08/02/successful-social-media-monitoring/ • http://jeffesposito.com/2010/08/02/f-social-media/ Action Facebook • http://mashable.com/2010/08/02/schedule-social-media-updates-free/ • http://mashable.com/2010/07/22/facebook-500-million-infographic/ • http://mashable.com/2010/07/28/internal-brand-management-online/ • http://mashable.com/2010/07/21/facebook-500-million-2/ Twitter Outposts • http://mashable.com/2010/07/31/twitter-hits-20-billion-tweets/ • http://kylelacy.com/home-bases-outposts-and-frontiers-using-social- media/ • http://www.pcworld.com/article/202343/ twitter_reaches_20_billion_tweets.html Fundraising (from Blackbauds Netwist Think Tank Blog) Foursquare • 7 Tips for Successful Online Fundraising • http://mashable.com/2010/07/20/foursquare-100-million-checkins/ • Measuring Matters • Do You Know Your Supporters? • Your Network Matters: Fatcyclist Raises Over 135K in 8 Days • Don’t Fall Behind, Fundraising is Moving On! • 4 Ways to Jump Into ‘Fundraising 2.0’ Frank Barry | Page # • Cause Marketing and Social Media go Hand in Hand © 2010 Blackbaud
Notas del editor
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Do you want to - Build cause awareness - Connect with new supporters - Cultivate supporter relationships - Build a private space on the web for your community - Raise more money to further your mission How are you doing these things today? How can you integrate social media into your current strategy?
- Raising awareness about cancer, survivors, research, etc by building community
- If you were listening how could you use the information?
- Story of blogger taking local Red Cross class - the individual had a bad experience
- They called the local chapter and got them in touch with the blogger.
- If you were listening how could you use the information?
- There are hundreds of social networking sites and ways to use social media. You can’t/shouldn’t use them all. Any full time “social media” people in the room? Any “1/2 time”? Other? Where will you choose to participate?
- What would your map look like and why?
- Once you have figured out your objective, learned to listen and picked the social places you’ll participate it’s time to ENGAGE ...
- Mothers day project by Epic Change (btw, they have 2 fte and a few volunteers, but they are VERY active on the social web) Project focused on showing mama’s around the world how much they are loved Goal to raise money for Mama Lucy’s project in Tazaneya
- Their site is build with “social” in mind
- Twitter, Facebook, Share with a friend
- What do you see from this or the LAF initiative that you could put into practice now?