npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!

1. DONORS DON’T LIVE IN
ONE PLACE SO WHY DO
YOUR COMMUNICATIONS?
Practical ways to connect with supporters, activate
donors, and raise money online.
www.bit.ly/npEXPERTS
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2. ASK MARC ONE QUESTION!
Head over to Facebook and ask your question in the comments.
We’ll make sure Marc answers on today’s webinar.
http://bit.ly/BB-MarcPitman
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3. MARC A. PITMAN, CFCC
Marc A. Pitman is the author of Ask Without
Fear!® & founder of FundraisingCoach.com
and the weekly email service “Fundraising
Kick.” Marc’s expertise and enthusiasm
engages audiences around the world and
has caught the attention of media
organizations as diverse as Al Jazeera and
Fox News.
www.FundraisingCoach.com
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 3

4. DIGITAL COMMUNICATIONS: PROMISE & PERIL – TWO
STORIES FROM 2000
1. $100,000 by email in 7 weeks
• Email mimicked snail mail
• Finishing $7 million campaign
• Efficient and effective
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 4

5. DIGITAL COMMUNICATIONS: PROMISE & PERIL – TWO
STORIES FROM 2000
1. $100,000 by email in 7 weeks
• Email mimicked snail mail
• Finishing $7 million campaign
• Efficient and effective
2. Final nail in the coffin of a 60+ year old
national organization
• Trying to be economical (and sell it as
―green‖)
• But people didn’t pay online—we’d
trained them to respond to invoicing in
the mail!
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 5

6. BUILD YOUR EMAIL LIST BEFORE YOU NEED IT
1. Keep it simple
• Less is more
• Name & email
• But experiment with this
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 6

7. BUILD YOUR EMAIL LIST BEFORE YOU NEED IT
1. Keep it simple
• Less is more
• Name & email
• But experiment with this
2. “Ethical Bribe”
• Must be something of value TO THEM,
not something of value to you
• Digital (ie. PDF) easiest
• Physical allows you to collect address
information
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 7

8. USE APPS LIKE CONNECTED HQ
1. Pull contacts out of silos
• A DIY way to round out your donor
database information
2. ConnectedHQ.com
• Now owned by LinkedIn, still free
• Let’s you see who you email and is on
LinkedIn
• Daily agenda with recent social media
posts, job changes, etc
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 8

9. USE APPS LIKE CONNECTED HQ
1. Pull contacts out of silos
• A DIY way to round out your donor
database information
2. ConnectedHQ.com
• Now owned by LinkedIn, still free
• Let’s you see who you email and is on
LinkedIn
• Daily agenda with recent social media
posts, job changes, etc
3. Scubly.com
• ―Scrubs‖ your contacts
• Does cost for more than 250 contacts
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 9

10. DIRECT MAIL YOUR ONLINE DONORS
1. Clearly state your donation link for
donors
• More and more credit card gifts are
given online, not by writing out
numbers
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 10

11. DIRECT MAIL YOUR ONLINE DONORS
1. Clearly state your donation link for
donors
• More and more credit card gifts are
given online, not by writing out
numbers
2. Make URL “clean”
• www.yournonprofit.com/donate/ is
much better than
https://www.egsnetwork.com/gift/gift.ph
p?giftid=D860CB27-BE6A-4EE3-
AB44-F066C0C97914
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 11

12. DIRECT MAIL YOUR ONLINE DONORS
1. Clearly state your donation link for
donors
• More and more credit card gifts are
given online, not by writing out
numbers
2. Make URL “clean”
• www.yournonprofit.com/donate/ is
much better than
https://www.egsnetwork.com/gift/gift.ph
p?giftid=D860CB27-BE6A-4EE3-
http://fundraisingcoach.com/201
AB44-F066C0C97914
2/09/25/want-to-drive-online-
giving-send-a-letter/
3. Keep credit card form 1 to 2 clicks away
• Best if page has credit card information
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 12

13. TRY USING HASHTAGS
1. Hashtags organize posts
• Mostly on Twitter but Google+ too
• Possibly still on Facebook
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 13

14. TRY USING HASHTAGS
1. Hashtags organize posts
• Mostly on Twitter but Google+ too
• Possibly still on Facebook
2. Hashtags add humor
• Rich Brooks, Flyte New Media called
hashtags ―the rimshot‖ of tweets
• #whatever #wheresthecoffee
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 14

15. TRY USING HASHTAGS
1. Twestival
• Raised over $1.75 million in four years
• Global hashtag & local event hashtags
• http://www.twestival.com/
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 15

16. TRY USING HASHTAGS
1. Twestival
• Raised over $1.75 million in four years
• Global hashtag & local event hashtags
• http://www.twestival.com/
2. EpicChange
• #tweetsgiving – over $100,000
• $30,000 around Mother’s Day in 2011
• Even #loveapocalypse on 12.21.12
• http://epicchange.org/
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 16

17. YOUR DONORS DON’T LIVE ONLINE: WHY DO YOUR
NONPROFIT’S COMMUNICATIONS?
In summary:
• Build e-mail list
• Use apps to fill out database
• Send direct mail to online donors
• Experiment with hashtags
Special offer for npEXPERT webinar attendees
• Free copy of my e-mail solicitation guide
• Free chapter from my Google+ for Nonprofits
• Free sign up for my bi-weekly “Ask Without
Fear!” email newsletter
Download the bonuses at the super secret npEXPERT page
www.FundRaisingCoach.com/npEXPERTS
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 17

18. NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
4/15/2013 Marc A. Pitman www.FundraisingCoach.com 18

19. Luminate™ Online helps you understand your online supporters and improve
online fundraising performance. You'll have everything you need to acquire more
constituents, build online fundraising campaigns and nurture sustainable donor
relationships.
http://bit.ly/LuminateOnline
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