Talk delivered at Web Directions South 2012 in Sydney, Australia, on October 18, by Derek Powazek.

1. the personal side of
starting up
Derek Powazek, CEO & Founder, Cute-Fight
powazek.com • @fraying • cute-fight.com

2. or: 55 minutes of
contradictions,
equivocations,
& embarrassment.
Derek Powazek, CEO & Founder, Cute-Fight
powazek.com • @fraying • cute-fight.com

3. Hi, I’m Derek
I’ve been around.
• First web job: HotWired in 1995.
• Founder: Fray, JPG Magazine, 8020 Publishing, Pixish.
• Creative Director: Blogger/Pyra, Technorati, Collecta.
• Author: Design for Community (New Riders 2001).
• Consultant: Fertile Medium (Etsy, Tumblr, HP).
• Time traveler.

4. vicodin

5. And you are?
And you are?

6. how Cute-Fight works
Create your Win FAME
fighter PICK A FIGHT & FORTUNE*
* Fortune not included

16. Don’t do anything that affects
anything! Unless it turns out
you were supposed to do it,
in which case, for the love of
God, don’t not do it!

17. “That’s Not
My Job”

18. “Shut Up”

19. Someone’s
Always
Listening

20. “Launch It!”

21. “Who’s the CEO?”

22. “I was wrong”

25. WHY CEOs
ARE CRAZY

26. own your shit

27. Thank you.
@cutefight • derek@cute-fight.com • cute-fight.com