Newzoo is an international full service market research and consulting firm, 100% focused on the games industry. We aim to provide the best independent market data across all game segments and business models based on our proprietary market research projects in a broad range of countries. Using our extensive network and deep involvement in the industry, we aim to stay ahead of the curve and at least two steps ahead of our competitors.

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Global Monetization of Games
Emerging Markets as Drivers of Growth
www.newzoo.com
Casual Connect USA 2013 | July 30-31, August 1
PeterWarman, CEO Newzoo

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8. How? By combining all we know.
Newzoo launches global games data model and report

9. Global Games Market | 2013E
Per Region
Based on financial
company data, primary
consumer research and
actual transactions.
37.9%
Of game revenues
in 2016 will be
generated in
APAC, 29.7% in
NAM

10. Global Population vs Gamers
Per region for the top 110 countries, 2013E
“MATURE” MARKETS REPRESENT
14.9% of people
31.5% of online people
37.1% of gamers
37.8% of paying gamers
73.6% of money spent on games
17.9% 32.4% 23.2% 2.8% 4.3% 1.8% 15.2%0.7%SHARE OF
MONEY
2013 Global Games Market Report | www.globalgamesmarket.com
1.8%
1,600
MILLIONS
1,400
1,200
1,000
800
600
400
200
0
74%
of game revenues
is generated by
15% of the worlds’
population

11. Global Market 2012 - 2016 6.7%
Compound annual
growth rate
expected until
2016 on a global
scale
$86.1bn
Is the size of the
global games
market in 2016.

12. Smartphones & Tablets 2012 - 2016

13. 26%
25%19%
12%
5%
4%
3%
3%2% 1%
Japan
North
America
West Europe
China
Korea
Asia-Pasific
East Europe
LATAM
MEA
Global Mobile Game Revenues 2013E
© Newzoo/Distimo
© Newzoo

14. Daily App Performance | CoC Japan

15. 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
United States
Japan
China
United Kingdom
Australia
Canada
France
Germany
Korea
Taiwan
Italy
Switzerland
Russia
Singapore
Sweden
Hong Kong
Brazil
Netherlands
Spain
Thailand
RANK COUNTRY TOP GAME
United States
United Kingdom
China
Australia
Canada
Russia
Germany
France
Japan
Italy
Netherlands
Korea
Brazil
Mexico
Switzerland
Spain
Taiwan
Norway
Denmark
Sweden
COUNTRY TOP GAME
Korea
Japan
United States
United Kingdom
Germany
Australia
France
Russia
Canada
Spain
Singapore
Hong Kong
Italy
Brazil
Sweden
Norway
Thailand
Switzerland
Netherlands
Denmark
COUNTRY TOP GAME
iPhone
AppStore
iPad
AppStore
Google Play
Store
these rankings are published monthly on www.newzoo.com/free/rankings
Top Countries per AppStore| March
Emerging?
No. Rather explosive
growth markets.

16. © 2013 Newzoo/Distimo Monthly Global AppStore Report
Top Grossing iOS Games Russia

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19. Global Games Market | 2013E
Per Screen
Based on financial
company data, primary
consumer research and
actual transactions.
-12%
+77%

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21. ENTERTAINMENT
SCREEN
COMPUTER
SCREEN
FLOATING
SCREEN
PERSONAL
SCREEN
CONSUMER
Screens
Connectors
SOCIAL
NETWORKS
THE
CLOUD
THE REAL
WORLD
PLAYERS MONEYTIME PAYERS
Growth KPIs
© Newzoo
Growth KPIs, More than Money
+8% +26% +33% +1%
25% of US gamers plays on all 4 screens

22. 2013: 130,000,000 2013: 129,000,000
Mobile Gamers | YoY Growth 2013

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24. ENTERTAINMENT
SCREEN
COMPUTER
SCREEN
FLOATING
SCREEN
PERSONAL
SCREEN
CONSUMER
Screens
PAY
PLAY
HOST
Key
Question
For
The
(Near)
Future

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26. Flexibility is Key | Server Side Updates
Level & Quest EditingItem Management

27. Watch live games of gamers that are (slightly) better than you.
Prize money season 2: $5,000,000
Video
Spectator Modes, Video Content

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Organizational Impact
Of F2P Games as a Service

31. Organisational Impact
Games as a Service
New competences required and …
what is the role of the publisher?
• Creative led-design team
• Art and production pipelines
• Client-side Engineering
• Production management
• Quality Assurance
Traditional studio
fundamentals
User Acquisition, Distribution, Community
Live Ops  Content build, Monitoring, Deployment, Cloud Mngmt
Big Data, Business Intelligence, Product Strategy
GaaS Technology  Scalability, Security, Efficiency, Content Management
New competences
required to run
GaaS
Source: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit

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34. You will not be the first
Clients
several key clients cannot be disclosed
US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP CAN
NEW

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Casual Connect USA 2013 | July 30-31, August 1
PeterWarman, CEO Newzoo peter@newzoo.com

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PeterWarman, CEO Newzoo peter@newzoo.com
www.newzoo.com
Casual Connect USA 2013 | July 30-31, August 1