Avoiding Social Mediocrity

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Photographer and Marketer Frederick Van Johnson's slide deck on how to best focus your social media efforts. Delivered at OpenCamp 2010 in Addison, Texas.

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Avoiding Social Mediocrity
Surviving in the new “attention-based” economy.

Frederick Van Johnson

What You Will Learn...
Social Media Overview
Deﬁning your Audience

Deconstruction of a Twitter Promotion Pandemic

Who is Frederick Van Johnson?
@FrederickVan

Who is Frederick Van Johnson?
US Air Force

Who is Frederick Van Johnson?
US Air Force
Apple

Who is Frederick Van Johnson?
US Air Force
Apple

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Who is Frederick Van Johnson?
US Air Force
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This Week in Photo

What is Social Media?
Facebook
Facebook - Over 500 million active users
250 million users log in every single day
700 BILLION minutes per month are spent on Facebook

What is Social Media?
Twitter
Over 75 million users visit Twitter.com per day
Over 50 million Tweets sent per day
Growing 1,400 % Yearly

Know Your Audience/Goals...
✤ What are your goals?

✤ End goal shapes the message

✤ Customers or Comrades?

✤ Customers? - Transparency
donʼt be a phony

✤ Comrades? - Share pertinent
information... youʼre NOT a
company

Grow Your
Audience
Now, that you know ʻem... GROW ʻem!

How to Grow Your Audience
✤ Create & automate your email list

✤ Run Twitter promotions

✤ Create a Facebook Page

✤ Blog, Blog, Blog!

✤ Podcast

✤ YouTube - ScreenCasts

✤ AUTOMATE IT ALL!

Automate Your Email
AWeber, MailChimp, etc..
Email Autoresponders, and Newsletter
Build a schedule... automate that puppy, and walk away!

Your Email Frequency Schedule

http://www.frederickvan.com/opencamp/email.zip

How to Create Your OWN Twitter
Pandemic.. in 5 Easy Steps...
1.Contacted David duChemin, got eBook library code
(http://www.craftandvision.com)

2.Set up afﬁliate agreement through eJunkie.com

3.Embedded the bit.ly shortened afﬁliate link in a blog post, users
MUST be following to enter!

4.Tweet said “Iʼve entered to win an ENTIRE photo book library from
@ThisWeekinPhoto [blog post link] - Pls RT!”

5.Everyone who clicks on the link is “cookied” and TWiP gets a
percentage of each ebook sale

Infection Results...
Objective: Grow followers, increase web
trafﬁc, generate sales

1.Re-tweets to date: 195

2.New visitors per day (to a single page): 500

3.New followers (in 6 days): 700

4.Sales: In progress—promotion ends next week

Stay in Touch!

✤ http://www.frederickvan.com

✤ http://www.thisweekinphoto.com

✤ @FrederickVan

✤ @ThisWeekinPhoto

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Avoiding Social Mediocrity

1. Avoiding Social Mediocrity Surviving in the new “attention-based” economy. Frederick Van Johnson

2. What You Will Learn... Social Media Overview Deﬁning your Audience Deconstruction of a Twitter Promotion Pandemic

3. Who is Frederick Van Johnson? @FrederickVan

4. Who is Frederick Van Johnson? US Air Force

5. Who is Frederick Van Johnson? US Air Force Apple

6. Who is Frederick Van Johnson? US Air Force Apple Adobe

7. Who is Frederick Van Johnson? US Air Force Apple Adobe This Week in Photo

8. follow @ArmyGK & @GKMikeTT

9. What is Social Media?

10. What is Social Media? Facebook Facebook - Over 500 million active users 250 million users log in every single day 700 BILLION minutes per month are spent on Facebook

11. What is Social Media? Twitter Over 75 million users visit Twitter.com per day Over 50 million Tweets sent per day Growing 1,400 % Yearly

12. Know Your Audience/Goals... ✤ What are your goals? ✤ End goal shapes the message ✤ Customers or Comrades? ✤ Customers? - Transparency donʼt be a phony ✤ Comrades? - Share pertinent information... youʼre NOT a company

13. Grow Your Audience Now, that you know ʻem... GROW ʻem!

14. How to Grow Your Audience ✤ Create & automate your email list ✤ Run Twitter promotions ✤ Create a Facebook Page ✤ Blog, Blog, Blog! ✤ Podcast ✤ YouTube - ScreenCasts ✤ AUTOMATE IT ALL!

15. Automate Your Email AWeber, MailChimp, etc.. Email Autoresponders, and Newsletter Build a schedule... automate that puppy, and walk away!

16. Your Email Frequency Schedule

17. Your Email Frequency Schedule http://www.frederickvan.com/opencamp/email.zip

18. Deconstruction of a Twitter PANDEMIC!

19. How to Create Your OWN Twitter Pandemic.. in 5 Easy Steps... 1.Contacted David duChemin, got eBook library code (http://www.craftandvision.com) 2.Set up afﬁliate agreement through eJunkie.com 3.Embedded the bit.ly shortened afﬁliate link in a blog post, users MUST be following to enter! 4.Tweet said “Iʼve entered to win an ENTIRE photo book library from @ThisWeekinPhoto [blog post link] - Pls RT!” 5.Everyone who clicks on the link is “cookied” and TWiP gets a percentage of each ebook sale

20. Infection Results... Objective: Grow followers, increase web trafﬁc, generate sales 1.Re-tweets to date: 195 2.New visitors per day (to a single page): 500 3.New followers (in 6 days): 700 4.Sales: In progress—promotion ends next week

21. Stay in Touch! ✤ http://www.frederickvan.com ✤ http://www.thisweekinphoto.com ✤ @FrederickVan ✤ @ThisWeekinPhoto

Avoiding Social Mediocrity

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