See "What Matters" to us when we are hiring professionals at Fredrickson Communications.

1. Fredrickson Communications
What Matters
Joyce Lasecke
January 28, 2014
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Fredrickson Communications

2. 2
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Fredrickson Communications
Professional skills
and experience
Interpersonal skills
Ability to represent
Fredrickson
Versatility and
flexibility

3. 3
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Experience in
Workplace
Learning
Fredrickson Communications

4. 4
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Fredrickson Communications
Professional Skills
• Instructional design—objectives, methods, delivery,
evaluation
• Content development—writing, editing, structure, design
• Project team skills—estimating, planning, status reporting,
facilitating meetings
• Proficiency with tools of the trade—Articulate Studio,
Articulate Storyline, Adobe Captivate, multimedia tools
• Understanding and use of profession’s principles and terms
• Familiarity with gurus and trends in the field

5. 5
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Fredrickson Communications
Consulting Skills
• Attentive listener and great interviewer
• Resourceful—researches before asking without wasting
time
• Assertive yet approachable
• Curious about the big picture
• Able to make suggestions and recommendations
• Routinely asks about business objectives
• Identifies audience, purpose, scope
• Asks client about their expectations and preferences, and
adapts to them

6. 6
Specific Skills & Experience
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Fredrickson Communications
• Writing from scratch
• Working within a budget of hours
• Working on a project when you are not a SME
• Dedicated full-time to project
• Gathered information from SMEs
• Had others review work; reconciled review comments

7. 7
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Fredrickson Communications
Interpersonal
Skills

8. 8
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Fredrickson Communications
Interpersonal Skills
Accountability
Communication
Conflict Management
Responsibility
Flexibility
Listening
Problem solving
Relationship management
Self-awareness
Self-management
Appreciative

9. 9
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Fredrickson Communications
Versatility

10. 10
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Fredrickson Communications
Versatility
• Project roles—project manager, web develop, visual
designer
• Special expertise—measurement and evaluation,
interactivity design, user research
• Subject areas—leadership, sales, software, product
knowledge
• Media arts—illustration, narration, acting, musical
composition and performance
• Deliverables—eLearning, VILT, ILT, podcasts,
presentations, job aids

11. 11
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Fredrickson Communications
Ability to
Represent
Fredrickson

12. 12
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Fredrickson Communications
Knowledge about Us
• Service areas and deliverables
• Skills and people within the company
• Key clients and projects
• Types of initiatives we’ve helped with
• Publications, peer groups, community involvement

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Demonstrate Core Values
Fredrickson Communications
• We are a joy to work with
• We do what we say we will do
• We anticipate needs and obstacles to limit surprises
• We are passionate about learning
• We make sure everyone wins

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Fredrickson Communications
Hub Activities
• Active in one or more professional organizations
• Active on LinkedIn
• Blogs regularly
• Refers prospective employees