Facebook ABC's Effective Marketing

Facebook ABC’s Effective Facebook Marketing

No Guarantees ,[object Object]

Ask yourself this Question? ,[object Object]

For most people your Personal Facebook profile is where you are going to spend the most of your time on Facebook. I like to look at your Personal profile on Facebook as where you can let your people go to get the chance to know you. It is for developing relationships and keeping your face in front of people. . How many times have you had a prospect you have been working on for some amount of time and never closed a deal with them, until you found out you had something in common with them and then the relationship changed; which allowed you to close the deal with them? That is part of the power of Facebook; it lets you share your interest with others until they are comfortable with you before they are going to be willing to approach you about your business. Did you get that last point? They Approach you about your business!!! That’s what we are all looking to achieve!

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Set Up Tasks ,[object Object],[object Object],From the Profile Tab, click on Edit Profile Button and then you can edit the 10 tabs on the left hand side of the Page. Take your time; you do not need to do them all at once.

Adding your Fan Page to Your Personal Profile Work History ,[object Object],Linking to Your Company’s Facebook Page: If you find that the link to your employer or business that Facebook is displaying on your profile is going to a generic page rather than to your company’s own Facebook page, simply click “Edit Profile” to the right of your name, then “Education and Work” from the menu to the left. Delete your current company by clicking the “x” to the right of its name. Then in the Employer box, type in the name of your company exactly as it appears as the name of your company’s Facebook page. Click “Add [company name]” in the dropdown, and you should find that the name is now a link to your company’s page. Complete the rest of the information and save.

Task # 2 ,[object Object],Click on the Account Tab on the upper right corner of your Profile. Click on the Account Setting from the drop down that appears. Click the Notification Tab that appears. From here you can go through the list and make changes to how and when you will receive the various notifications from Facebook; both through email and text messages.

Task # 3 ,[object Object],Click on the Profile Tab Click on the Friends Tab Click on the Edit Friends Button Select Create a List Enter the Name for the Friend List Begin selecting Friends to add to your new List

Asking your Friends for Support ,[object Object]

Sample “Asking for Support Message” I am looking for your support and would like about 5 minutes of your time (I am sending them to watch a video on my Page) to help me let people know about my new Facebook Business Page. If you could please visit my Page I would appreciate it very much. When you follow the link below you will be directed to “Like” the Page at the Top of the Page. Can you please watch the Video that you see as it will explain what my Business is about. After watch the video would you please Share my Page with your Friends. There is a “Share” button on the bottom right side below the video. You can use this share feature to let your Friends know what my Page is about. This will be a big help to me in growing my business in the future. Please do me this favor and let me know if you’d like me to do this for you also. *Be sure to use the attach Link before you send the message as it will allow you to send the link with the profile picture from your Page making it easier for people to visit your Page.

Content is King ,[object Object]

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Link your Personal Profile to your Page ,[object Object]

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Task # 14 ,[object Object],When you go to your profile, at the very bottom is a Link for Advertising, click on that link to begin the process of creating your Page. From the deepen your Relationship box, click on the Facebook Page Link. Next, click on the green Create Page Button. Click on one of the 6 Choice for type of Page and then complete the form that will come up. Choose Category, Company Name and agree to Facebook Terms and then the Get Started Button.

Task # 15 ,[object Object],Go to your Page and click on the Edit Page Button. Look for the link create a username for this page? Link and click on it. Select the Page you want to change the username for. A box will appear for you to type the desired name Page name into. Type in the name you would like . *Warning* Be very careful of spelling and that you have exactly what you want as you cannot change the name once it is created without deleting the Page and starting over.

Task # 16 ,[object Object],From your Page, click on the Edit Page Tab (Upper Right Corner) The Default Landing Tab is where you get to direct first time visitors to your Page to. You will want to set this to a tab where you have content Specific to your business with custom graphics directing people to “Like” your Page. If you have applications installed on your Page, you can direct your visitors to a specific Application (Tab) of your choosing. You do not want the Wall to be your default landing tab as your chance of getting people to like your Page will decrease.

Task # 17 ,[object Object],Add a number of Photographs (at least 5) direct from your Computer. These images will appear at the top of your Page. You will want to carefully select these Photos as they are going to be what is seen by your Fans when they visit your Page. You may also want to upload at least one video that can be viewed from your Page. This will be a video you have control over, not one that is on youTube.

Task # 18 ,[object Object],There are a number of Applications you can add to your Page to add functionality to it. There are Free and Paid Applications you can add. I would be happy to show you some of the ones I can add to your Page. Just contact me and I will walk you through some of them on my Page.

Task # 20 ,[object Object],Click on the Edit Page Button. Click on Marketing Tab. Click Add a Like button to your Website. Click the Get Code Button (you can use default settings) Copy the Code to your Website (see your web developer if you do not know how to do this.)

Task # 21 ,[object Object],This is the feature that allows you to share your Page with your Friends on Facebook. I suggest not using this feature until you have your Page built out and ready for visitors. You can use this by clicking on the suggest to friends link on the upper right side (under admins.) You can only suggest to friends you have not used this on before. Just select the friends you want to send the invitation to from the pictures that come up.

Task # 22 ,[object Object],Similar to Messages you send out through your Personal Profile, Updates can be sent to your Fans. Go to Edit Page Button. Click on the Marketing Tab on the left side. Click on Updates from the screen that comes up. Send message as you normally would, including Subject, Message and Link (insert the link to your Page or other destination) if needed.

Task # 23 ,[object Object],You are going to want to attach the link to your Page in ALL your Email programs. Signature files go at the bottom of all emails you send out. This is a great way to be able to share your Page. Call attention to it so it is not missed.

Task # 24 ,[object Object],There are a number of ways that you can set it up so that when ever you create a blog post on your Blog that it automatically is sent to your Page. This is one of the ways that you will now be able to connect your Page and your Blog together. The way it works with the application I use is only the first part of the new Blog Post shows up on my Page. This means if they want to read the entire article they must go back to my blog to read it.

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Task # 28 ,[object Object],This is where you are going to be interacting with your Fans on a regular basis. You are going to want to share a different type of content so you are not always sharing the same thing. I know I get bored if I only get information in one form. Mix it up as much as possible. Share the messages you get to your Friends and Fans.

Task # 29 ,[object Object],This is a very important Task, as this is how you will get exposure to the people you do not already know. Who are you Friends that have large numbers of Friends on their Personal and Business Profiles? Ask them for support in sharing your Page.

Task # 30 ,[object Object],There are various applications you can add to your Personal or Business Pages that let you ask questions of your Friends and Fans. These are helpful in generating interaction and gain information about what they would like to see on your Page.

Task # 31 ,[object Object],Share the Link to your Page from all your other Social Media Accounts. This will allow you to increase your Fan Base from the other networks you engage on. You will also want to use your Facebook Friends and Fans to grow your other Networks also.

Task # 32 ,[object Object],I am not going to go into detail how to set up your Facebook Ad at this point. I will cover this area in a later training. I did want to cover the basics here. That ads can be very selective in who sees them (demographics.) You can set up a daily or monthly cap on how much you are willing to spend on your Ads.

Task # 33 ,[object Object],You are going to want to add your Page link to any new offline marketing materials you create letting people know about your Page.

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Facebook ABC's Effective Marketing

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