1. The 21st-Century CMO: How Digital Marketing is Driving
Organization Transformation
May 7, 2011 at 2:20 AM
The explosive growth of digital marketing is driving a significant organizational
transformation in which Chief Marketing Officers (CMOs) can redefine and elevate
their role as never before. Today's CMOs now have a broad set of tools to impact
and optimize customer experiences and ultimately drive revenue for their company.
And thanks to recent advances in closed-loop marketing, CMOs can measure and
demonstrate the effectiveness of their digital marketing efforts in terms of customer
acquisition, customer retention, and revenue growth.
This paper highlights the advances in closed-loop marketing that enable
measurement and optimization of digital marketing efforts. It also describes the
challenges that CMOs face when pursuing digital marketing strategies and how
next-generation WCM solutions help CMOs overcome those challenges.
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Web Content Management Will Weave Its Way Into More
Enterprise Applications
May 7, 2011 at 2:20 AM
WCM investments will continue to be a priority for a majority of firms surveyed,
because of customer experience, operational, and eBusiness goals. The survey
shows that enterprises no longer see WCM systems as silos; rather, they
increasingly want to integrate WCM with other enterprise applications, such as
analytics, social networking, and rich media management. In addition, marketing
and eBusiness organizations have gained a stake in WCM responsibilities, sharing
them with IT. Overall, maturity appears to be increasing, leading organizations to
consider their next-generation WCM strategies.
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2. Consulting Magazine
May 7, 2011 at 1:20 AM
Serving this highly competitive profession, their mission is to go inside the thinking
of top consulting firm leaders and deliver unique access to the people that shape
consulting's future. Consulting Magazine delivers a variety of industry events, one-
on-one interviews with newsmakers, in-depth article profiles and of course, their
Top 25 Consultants, a look at the movers and shakers in the marketplace.
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Gates V-Belts: Engineered for Performance
May 6, 2011 at 8:20 PM
While two V-belts may look similar, the engineering and design processes used to
create them vary, leading to critical differences in performance and belt life. Backed
by 100 years of experience, Gates V-belt systems are constructed to outperform the
competition. Download the guide to learn about the features that make Gates V-
belts unique.
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Taking the Performance Review Process from Painful to
Productive
May 6, 2011 at 6:50 PM
This eGuide explains how forward-thinking SMBs are discovering automated
performance review and goal management solutions that not only take the pain out
of the process, but actually drive better employee performance.
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3. Driving Success: The Incredible Power of Company-wide Goal
Alignment
May 6, 2011 at 6:50 PM
Learn how to position your workforce and your company for success with this
complimentary eGuide, “The Incredible Power of Company-wide Goal
Alignment.”Effectively leverage your talent to realize increased productivity and
profitability with automated solutions.
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Traffic Generation for the Mainstream Ethernet Market for Test
and Measurement Equipment Vendors
May 6, 2011 at 6:50 PM
The in-house development approach of test and measurement equipment vendors
fits well with the high-risk environment in which they operate and is perfect for the
early adopter market who need to remain on the bleeding edge of technology. But,
in order to ensure success in the mainstream market, test and measurement
equipment vendors must address the need for more affordable test and measurement
solutions. The high cost of network test and measurement equipment means that
development engineers often do not have access to the test resources they need.
Solutions based on off-the-shelf hardware and software are now possible and
provide an opportunity for test and measurement equipment vendors to not only
maintain their market and customer base, but even expand their business by making
sure that every engineer has access to the test equipment they need.
Please note: This offer is for "Vendors" and not "Users" of network
equipment/systems.
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4. The Missing Link: Driving Business Results Through Pay-for-
Performance
May 6, 2011 at 6:50 PM
Find out which elements you can integrate in your HR process to establish a true
pay-for-performance culture. Read this eGuide today!
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