1. Empower Customers And iWorkers With On-Demand
Customer Communications
May 9, 2011 at 9:00 AM
Too many enterprises communicate with customers using antiquated approaches.
After all, smart devices, pervasive video, and social media have given new power to
customers and citizens -- allowing them to interact easily with customer service
agents, pass information electronically, and complete business transactions on the
run. In organizations with archaic approaches, stymied internal staff are not yet
equipped or trained to communicate and support customers in these new ways.
They wonder why their company is still wedded to paper, faxes, and static
information exchange. Business process pros can help the business reinvent its
customer communication processes and position IT to move from traditional batch
communications to on-demand Document output for Customer Communications
Management (DoCCM) that extracts, formats, and delivers content from enterprise
apps and transaction systems to customers over multiple channels.
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Paperless Plight: Growing Resistance Outpaces Adoption
Among US Bank Account Holders
May 9, 2011 at 9:00 AM
With more US consumers accessing their bank accounts through multiple channels
today, the value of a paper snapshot of their financial activity would seem to have
shrunk considerably. And yet the percentage of US bank account holders who have
given up paper statements averages just 24%. Worse still, 37% of account holders
who receive a paper statement today say they will never abandon paper in favor of
online statements. Soft selling paperless adoption on the strength of environmental
and convenience pitches has been marginally successful at best.
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2. Top Requirements for Successfully Automating SOX Quarterly
Self-Assessments
May 9, 2011 at 10:20 PM
For many organizations, Sarbanes-Oxley compliance is mandatory, but automation
of the self-assessment process can make it less painful. There are many advantages
to using an IT GRC tool to automate assessments such as speed, efficiency, data
integrity, and improved analysis. Watch this on-demand webinar to know more.
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IT GRC Turning Operational Risks into Returns
May 9, 2011 at 10:20 PM
Recent financial upheavals have resulted in a wave of increased regulations, and
organizations are facing increasingly stringent government scrutiny and audit
requirements. As a result, companies across the spectrum must implement an
effective IT Governance, Risk and Compliance (GRC) framework. Organizations,
from small and mid-sized companies to global enterprises, are affected by changing
and new regulatory requirements. Additional challenges are presented by
globalization, information protection requirements, business partnerships,
heightened transparency expectations, and external reporting obligations. To
perform in this highly complex business environment, IT teams must turn their IT
GRC processes into strategic assets. Effective IT controls cannot only help
organizations pass audits and assessments, but can also reduce operational risk
exposure through improved processes. Download this white paper to learn more.
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3. What 2011 Holds in Store for Your IT Governance, Risk and
Compliance (IT GRC) Program - 5 Predictions
May 9, 2011 at 10:20 PM
Planning a compliance program in 2011? In this 30-minute on-demand webinar,
Chris Noell, EVP of Product Management at TruArx, will make five predictions on
what regulations will have the most impact in 2011 and what GRC capabilities will
be required. Watch this on-demand webinar to know more.
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HP Direct eNewsletter for Small Businesses
May 9, 2011 at 10:50 PM
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and promotions on the latest HP technology for your small business needs. PLUS,
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to you in a few days.
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4. 13 Business Blogging Mistakes & Their Easy Fixes
May 9, 2011 at 11:50 PM
Creating remarkable content is a critical component of inbound marketing, and also
one of the best ways to generate a steady flow of fresh content is by publishing a
business blog. Whether you've only just decided to launch a blog for your business
or you've been blogging for a while, 13 Business Blogging Mistakes & Their Easy
Fixes will help prevent you from making the most common business blogging
mistakes and teach you how to fix them.
In this 30 page eBook you will learn how to:
• Integrate your blog with your main website
• Publish the right kind (and amount) of content
• Engage your readers successfully
• Optimize your blog to rank high on the search engines
• Use your blog for lead generation
• Promote your content in social media
• Use analytics to improve your blog
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Learning LinkedIn From the Experts
May 9, 2011 at 11:50 PM
In HubSpot's newest LinkedIn eBook, five LinkedIn specialists provide key insight
into how you can use LinkedIn to successfully grow your network and business.
In this eBook, you will learn how to:
• Build your LinkedIn foundation (Stephanie Sammons)
• Grow your LinkedIn network (Jan Vermeiren)
• Use LinkedIn to market your business (Neal Schaffer)
• Use LinkedIn to market yourself (Lewis Howes)
• Measure the ROI of your efforts (Rebecca Corliss)
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5. 11 Examples of Online Marketing Success
May 9, 2011 at 11:50 PM
Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to
bring you 11 real-life stories of online marketing success. It includes real life
examples from the marketing campaign of a suitcase company, a non-profit
organization, a manufacturer, a financial advisory firm, and many others. Among
the stories covered in this eBook you will find:
• How contests lead to golden PR opportunities
• How to increase your online visibility with video
• How to conduct keyword research to identify industry trends
• How to rank high in search engines through blogging
• How to do a website redesign for best results
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MarketingSherpa's Top 5 Mobile Marketing Case Studies &
How-tos
May 9, 2011 at 11:50 PM
According to Morgan Stanley, in five years there will be more mobile internet users
than desktop internet users. If you are thinking mobile (and you should
be),MarketingSherpa's Top 5 Mobile Marketing Case Studies & How-tos will
provide you with ways to succeed in marketing your products and services to the
growing market of mobile users.
In this eBook you'll find out:
1. How a travel website tested mobile versions of selected pages, and increased
page views and conversions.
2. How one sports online retailer set out to clean up their email list and in the
process also birthed a mobile marketing program.
3. How a pizza restaurant chain used SMS (Short Message Service or text
messaging), a contest and direct mail to increase membership in a loyalty
program by 5%.
4. What ideas Taco Bell considered when creating their mobile website.
5. Additionally, in the how-to article you'll gain some key insights from an
expert on how to get started in mobile marketing.
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6. The Facebook Marketing Update - Spring 2011
May 10, 2011 at 12:20 AM
With approximately 600 million users Facebook is the center of the social media
universe. It's also a treasure trove for marketers - provided you know how to make
the most out of its plentiful opportunities. Prepared by Who's Blogging What and
written by marketing professionals who practice what they preach, The Facebook
Marketing Update - Spring 2011 will show you how to:
• Optimize the Like button and the Open Graph to improve engagement
• Use iFrames for custom Facebook page content
• Optimize the Facebook page for search
• Use Facebook Connect for ecommerce
• Make the most out of Facebook Places and Deals
• Take advantage of the significant upgrade to Facebook Comments plug-in
• Apply best practices to advertising on Facebook
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A Comprehensive Framework for Securing Virtualized Data
Centers
May 10, 2011 at 2:20 AM
Virtualization is moving to the mainstream and may soon be overtaking non-
virtualized environments as a method for deploying applications. Does this broad
adoption of virtualization, though, make network security easier or more difficult to
achieve? While responses to this question are still highly varied, one thing is
certain: most companies still have no clear and definite security policy for their
virtual environments.
Perhaps as a result of this failure to tackle the security question when deploying
virtualized servers, some experts claim that the majority of virtual deployments may
be less secure than physical deployments. While there are real challenges to
deploying applications securely in a virtual environment, there is also a fair amount
of hype surrounding the topic.
Read this white paper to separate the two, and understand the real need for security
solutions that can address the reality of expanding virtualization. You will also learn
how HP TippingPoint's secure virtualization framework allows organizations to gain
control of the virtual environment by introducing in-line security policy
enforcement.
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