2. The Ten Rules Of Gamification
Monetization may sound
great, but focus on your
You’re not making a game
core business
Know what you are trying
No, games are not just
to achieve
about competition
Be prepared not to gamify
Beware unintended
consequences
Games are rubbish
at customer acquisition
Make it personal
Retention is crucial, yet
Gamification is a process,
criminally overlooked
not a project
3. Know what you are trying to achieve
What do you want to achieve something?