Best practices for businesses using Twitter. Case studies that show how to use Twitter beyond a broadcast tool, Twitter clients and apps that make twitter more efficient, and ideas on how to use Twitter to market your business.

1. October 23, 2009 Advanced Twitter for Business

2. Introductions How many twitter accounts do you have? Who is your favorite person to follow and why? Your favorite twitter anecdote @freerangemom

3. Class Objectives 10+ ways use Twitter for business Get started on your Twitter Business Plan How and where to find people to follow How to make your tweets stand out in the crowd – and how to measure their success (or failure) 20 of the best Twitter tools

4. Class Assignment Tweet what you are thinking about and learning during this seminar #ATB Track what your class mates are saying

5. “There is no right or wrong way to use Twitter”

6. Twitter in Context: “Share” of Market Source: Mashable, July 20, 2009

7. Twitter Might be Growing, but it has a Long Way to Go to Catch Up

8. Biz Stone, Twitter co-founder “The [companies] that are really standing out are the ones that are just using Twitter in this hybrid way as a customer service/marketing tool… Mixing it up like that is a really good approach, especially now that we don’t really know what the correct way to do it is.” Source: Hubspot video recorded 4/17/09

9. Opportunity Found & Lost @FirstPlace

10. Uses for Twitter

11. Broadcast

12. More than just a broadcast channel…

13. More than just a broadcast channel…

14. Catalyst Twitter Defined

15. Broadcast

16. Customer Service

17. Community Building

18. Buzz Twitter reviews influence buying decisions

19. Sales

20. Community Building NEW: LISTS

21. Monitoring http://search.twitter.com/search?q=starbucks+via

22. http://search.twitter.com

23. PR

24. Other Ways to Use Twitter Focus Group Spin (@motrin) On-line Events (@resourcefulmom) Conferences (#gnomedex, #blogher, etc.)

25. Sales + PR = ROI http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx

26. Other Corporate Examples @markknoller CBS News White House Corresp. @Marilyn_Res National Geographic Traveler Mag. @WestJet Airline @Dove_Chocolate @SouthwestAir @FBIPressOffice @VZWSoCal Verizon Southern California @yahoo @LinkedIn

27. How have you seen Twitter used successfully?

28. Have you been Tweeting?

29. Your Twitter Business Plan

30. Business Plan The big picture 5 questions to answer Elements of your Twitter business plan Building your profile page Follower strategy Content sources Time Management

32. Social networking sites (Twitter, Facebook, LinkedIn, MySpace, etc.)

33. Blog

34. Landing Pages

35. Blog Talk Radio

36. You Tube

37. Bookmarking

38. White Papers

40. Business Plan Elements Twitter:OneComponent of the BigPicture

41. Target Audience Age, location, income, other demographics What are they talking about? Who are they talking to? What is important to them? Build an imagined follower profile – and talk to that person

42. Follow Strategy Follow back everyone who follows you (or not) http://www.twollo.com/ Follow lists/Twitter directories http://www.twellow.com/ http://wefollow.com/ Strategically scrape other people’s followers www.tweepsearch.com A few to get started

43. Follow Strategy Scrape thought leaders by keyword Or Follow bios by keyword www.tweepsearch.com

45. http://www.socialoomph.com/

46. Hand follow:

47. Tweetdeck + finesseFollow by tweet Keyword

48. Follow Strategy By zip code: http://www.localtweeps.com/ By keyword and region http://monitter.com/ Geography

49. Marketing Funnels Traditional Twitter

50. Marketing Objectives & Performance Metrics Examples

51. Your Brand More so than ever, on Twitter your brand is more than a logo. It is everything about who you are, what your product or service is and how you operate.

52. Your Voice What are your priority messages? What are you talking about and why. What do you offer your audience? (Help, information, advice, support?) Tone, POV, attitude Value Proposition

53. Value Proposition

54. What is your message strategy? Class Exercise

55. Your Twitter Profile @username and account name Profile statement – 160 characters Value Proposition SEO searchable Location: Seattle, WA vs…. Avatar: Choose wisely Link: Your Twitter brochure Profile background

56. Profile Background Customization File Dimensions 2040 pixels by 1700 pixels Branding Dimensions: 80 pixels by 587 px Coordinates x=20, y=14 Horizontal position: 20 pixels from the left Vertical position: 20 px from the top File Size: Less than 800k File Type: GIF, JPG, PNG http://www.blog.spoongraphics.co.uk/tutorials/twitter-background-design-how-to-and-best-practices

57. Editorial Plan Legal: be sure everyone is trained on legal & communications policy. More open than traditional corporate communications, however, rules still apply. Availability: Don’t forget to consider the 24x7 dimension of Twitter. How will you provide coverage?

58. Where to Find Content Your blog Tweet each post multiple times Use one bullet point per tweet Test headlines with url shortener Other thought leaders on Twitter RSS subscriptions Industry publications Keyword monitoring: www.netvibes.com , Radian6, Google alerts Create engagement a la Starbucks

59. Creative Engagement

60. Private Social Community

61. Contests

62. Social Media RSS Subscriptions Mashable ReadWriteWeb iMedia eMarketer Smart Brief on Social Media HubSpot Mequoda Daily HARO

63. Other Tweepl to Follow @marismith @scobleizer @mike_stelzner @Gennefer @Weave @Warrenss @chrispirillo @mashable @problogger

64. Time Management Read and reply to @s and DMs Review your tweetstream and talk to 1 person Monitor your keywords to see who is talking about you Read your key tweepl (3x/day) respond or RT as appropriate 20 minutes, 2x/day

65. Tweet Break

66. How to write a Tweet

67. Made to StickBy Dan and Chip Heath Why some ideas (or tweets) survive and others die… Simple Unexpected Concrete Credible Emotional Stories

68. Simple

69. Unexpected

70. Concrete

71. Credible

72. Emotional

73. Stories

74. Funny

75. Motivation to Share Self Expression (I-phone) Achievement (#bwe) Altruism (#Prop8) Self-Reward (#squarespace)

76. Do’s & Don’ts Do: Use your blog as a way to deepen the Twitter conversation Do: Ask questions Do: Think “cocktail party” Do use ! :o) LOL to indicate sarcasm Do: break your blog into sections or bullet points and tweet about each of them separately Don’t: Be afraid to repeat yourself Content

77. Do’s & Don’ts Do: shorten your tweet to 110/120 characters to allow for retweet attribution Do: use a link shortener to track what gets clicked Do: quote closely to verbatim, but don’t be afraid to edit Do: add your own opinion using [brackets] Do: Use “via” when crediting your content source The Retweet

78. Miscellaneous Do’s Tweet most things in public Add period for tweets you want seen by everyone ( .@freerangemom ) Set up a separate email account for all of your social media mail Use Firefox as your browser Add @address to your email signature, business card Play with #. Not just for conversations or events, it also tags an idea like #fail. Use ^ to denote who is tweeting on a shared account Do….

79. Miscellaneous Don’ts Send DM “thanks for following me” Give out passwords to 3rd party apps unless you are absolutely positive they are above board Assume DMs (or anything else) is confidential Think deleting tweets gets rid of them (unless you are the President) Don’t….

80. You Can Delete it, but You Can’t Hide

81. 20 Twitter Tools

82. Tools http://www.bubbletweet.com/ – embed video in your tweets http://favotter.matope.com/en/ – see who likes what you have to say http://www.twazzup.com/ – monitoring, trending, thought leaders and more http://twittermass.com/ – paid service that does the same thing as Monitter.com does for free http://twtpoll.com/ – one of several twitter poll apps http://www.twtapps.com/ – twitter event invites and more http://ping.fm/ – one stop broadcasting tool http://hootsuite.com/ – link tracking, delayed tweets and more http://www.retweetrank.com/ – how you rank on RTs

83. Tools http://budurl.com – best stats http://bit.ly – most used, twitter supported http://snip.url – link testing www.tweetburner.com – most social www.twitturly.com/ – tracking www.tweetmeme.com/ –blog RTs Link Shorteners

84. Tools www.twollow.com www.twello.com www.wefollow.com www.socialoomph.com www.localtweeps.com www.monitter.com www.tweepsearch.com Following

85. Sample Scenarios

86. One last chance to Tweet

87. dolane@aol.com or http://twitter.com/freerangemom http://www.provientmarketing.com/atb.html