6. Marketplace
• C2C model
• B2C model
• B2B model
• B2B2C model
Direct Selling
• Consignment model
• Outright model
• Dropship model
2 Popular Business Model
7. Marketplaces are the key players in shaping
eCommerce
3,642,894
3,000,000
1,212,369
1,100,000
341,640
8,200
500,000
339,495
1,570,000
529,887
53,600 60,000 35,407
1,104,211
10,000
126,000
Source: PriceArea.com
# of Products % of Sellers
#7
Alexa Rank (Indonesia):
#12 #24 #42 #54 #96 #158 #217
11. Challenge in Payment and Delivery
Only 3 providers are ready to
support logistics from online
shopping.
BANK TRANSFER
CASH ON DELIVERY
CREDIT CARD
OTHERS
57%
28%
8%
7%
Source: Indonesia Credit Card Association, 2013, VelaAsia
5% 6%
3%
6%
9%
55%
20%
33%
28%
25% 25%
39%
Indonesia Philippines Vietnam Malaysia Thailand Singapore
Delivery Payment
14.7 Million Credit Cards
(4.5% Penetration)
12. Trust is No.1 issue in online shopping in Indonesia
34.6%
21.5%
21.5%
21.5%
9.3%
6.0%
5.2%
4.7%
4.1%
4.0%
Source: APJII, Indonesian Internet Profile, Dec 2012
AFRAID OF FRAUD
TOUCH & FEEL THE ITEMS
HIGH PRICES
NOT INTERESTED
PRODUCT QUALITY NOT GUARANTEED
DO NOT KNOW HOW
NOT PRACTICAL
ITEM DO NOT MATCH THE OFFER
ITEMS NOT IN ACCORDANCE TO ANYONE’S LIKING
ITEMS DO NOT MATCH THE PICTURE
13.
14.
15.
16.
17.
18.
19. TIPS KIKIS RESIKO BERTRANSAKSI
JUAL-BELI ONLINE
• LINDUNGIKOMPUTER
• BUATLAH PASSWORD YANG AMAN
• KETIK SENDIRIALAMATSITUS
• PASTIKAN BAHWAINFORMASIANDA AMAN
• GUNAKANKOMPUTERPRIBADIUNTUK MELAKUKAN TRANSAKSI
• SELALU UTAMAKANAKAL SEHAT
20.
21.
22.
23.
24.
25. TIPS MENGAMANKAN KARTU KREDIT
SAAT BELANJA ONLINE
• PASTIKAN KOMPUTERTIDAK TERINFEKSI PROGRAM BERBAHAYA
• JANGAN MENGUMBARNOMOR KARTUKREDIT
• GUNAKANSOFTWARE KEAMANAN
• HATI-HATIDAN TELITI SAAT MENGUNJUNGISITUS
26. TIPS AMAN SAAT BERINTERAKSI DAN
BERTRANSAKSI ONLINE
• KENALIPENJUAL SEBELUM BERTRANSAKSI
• WASPADAIAKSI PHISING
• BERHATILAH-HATILAH BERBAGIFILE
• HINDARI SPYWARE
• WASPADAIATTACHMENTDI EMAIL DAN LINK
Notas del editor
Jumlah pengguna internet di Indonesia tahun 2013 mencapai angka 74,6 Juta (Sumber: APJII dan Markplus)
(graph) Leading online retail categories are Fashion, Bags and Shoes
Why B2C not the right term to define some existing eCommerce playersOnline platform as mediatorTake commissions for providing the service / transactionTokobagus, Tokopedia, Kaskus, Bukakapak, EleveniaConsignment:Store products in warehouseUnsold products can be returned to suppliersLazada, BlibliYes, we have vertical, classified, auction, deals, etc…
They educate, facilitate technology transactions, introduce offline to online, …List of Top 9 online marketplacesCompetition is heating upYear 2011-2015 will still about getting people (offline retailers & SMEs) to start selling online
-ROPO effect > recent study from Google…TaoBao in China partner with independent logistics…Online payment (including credit card) use is extremely low across the regionLess than 5% shoppers pay online in IndonesiaOnly 19% of Indonesian customers received free delivery.
Educating users, awareness of alternative ways to get products from online stores / sellers (COD, Escrow, Meet offline, etc)Top 10 reasons. To summarize, online consumers don’t trust the site (afraid of fraud), its either poor service (high prices, product quality, inconvenience, don’t match offer, don’t match picture), the store don’t sell what they want (items not avail)