Presentations from the 6 speakers at the Just for Starters Event at the Kauffman Foundation. Fresh ID's product Intefy won the event as the most promising product! Learn more about Intefy, the real-time, aggregated platform that makes online conferences and hybrid events easy at http://freshid.com
24. THE POCKET SHOCKERTM Target Demographic Young Professionals Waiter Construction Musician Landscaper No Idea? Assistant Project Manager Retailer Accountant Writer Dancer 11
25. THE POCKET SHOCKERTM Marketing Plan Corporate Branding Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only. 12
28. SHOCK theWorld13 Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only.
30. THE POCKET SHOCKERTM Push The Button Feel Alive! We strongly encourage audience participation. If you have any doubt in your mind…please step forward…really! 15
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32. Who We Are Proven technology that generates Leads & Sales from your existing website traffic! www.chattaxi.com
66. What is Opportunity Cost? It’s the Cost of an Opportunity Forgone The Problems Service-based businesses have under utilized schedules Retailers have unsold inventory Non-profit organizational budgets are being crunched
67. What is Opportunity Cost? It’s the Cost of an Opportunity Forgone The Problems Service-based businesses have under utilized schedules Retailers have unsold inventory Non-profit organizational budgets are being crunched
68. The Opportunity Enable service-based businesses to fill available time slots Enable retailers to sell excess inventory Enable non-profits to raise more money
69. The Alternative Solutions Do Nothing (costs of overhead, inventory, mission lost) Distribute a coupon or tank your prices Non-profits can do fundraisers and offer donor matching Hmmm? How does that leverage the crowd? Excitement? Where’s my incentive to share? Does it build my network? Does it capture an immediate sale?
70. The Alternative Solutions Do Nothing (costs of overhead, inventory, mission lost) Distribute a coupon or tank your prices Non-profits can do fundraisers and offer donor matching Hmmm? How does that leverage the crowd? Excitement? Where’s my incentive to share? Does it build my network? Does it capture an immediate sale?
71. The Alternative Solutions Do Nothing (costs of overhead, inventory, mission lost) Distribute a coupon or tank your prices Non-profits can do fundraisers and offer donor matching Hmmm? How does that leverage the crowd? Excitement? Where’s my incentive to share? Does it build my network? Does it capture an immediate sale?
72. The Best Solution Demand Launch: An On Demand Deal Launching Platform Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends. Limited Time so it elicits action Buy Now so the consumer makes s simple buying decision right now Incentive for sharing: require a certain number or deal gets more sweet
73. The Best Solution Demand Launch: An On Demand Deal Launching Platform Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends. Limited Time so it elicits action Buy Now so the consumer makes a simple buying decision right now Incentive for sharing: require a certain number or deal gets more sweet
74. The Best Solution Demand Launch: An On Demand Deal Launching Platform Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends. Limited Time so it elicits action Buy Now so the consumer makes a simple buying decision right now Incentive for sharing: require a certain number or deal gets more sweet
75. Envision this! You’re a national franchise You’re a local retailer You’re a non-profit
76. Envision this! You’re a national franchise You’re a local retailer You’re a non-profit
77. Envision this! You’re a national franchise You’re a local retailer You’re a non-profit
78. Envision this! Make Money Now Grow your social Network Fill Excess Capacity, Sell Unsold Inventory, Raise More Money
79. Envision this! Make Money Now Grow your social Network Fill Excess Capacity, Sell Unsold Inventory, Raise More Money THANK YOU!
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81. Facebook with 400 million people could be the worlds 4th largest country Twitter now has almost 50 million tweets a day Social networks & blogs are visited by 3/4 of all global consumers online Increasing travel costs and budget cuts have resulted in conference/event attendance declines by 15% - 25%
82. “ Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action. Michael Kristof TweetReports
87. We do both conversation management and on-site video production during events
88. 330 physical attendees 660 virtual attendees Hundreds of links to the page shared on Twitter and Facebook to over 435,000 people Dozens of posts and newspaper articles in praise of the conference and virtual event page dd
89. Twestivals held round the world on the same night Almost half a million dollars was raised globally Exeter Twestival raised over $2000 and used Intefy to showcase local bands that played throughout the night, to drive traffic for donations dd
90. Ungeeked is a 3 day conference full of social media and marketing speakers and advice This was our first paid, live virtual event, bringing in extra revenue – so attendees had to login Eventbrite and Paypal made ticket registration easy, and StreamAPI streamed ad-free video dd
91. “ Any other conference wanting to do what I call “virtual attendance” needs to talk to Fresh ID about Intefy. Scott Gould Founder, Like Minds
92. Hosted on a premiere web application service Secure, scalable Cloud-based for access anywhere
94. Lisa Qualls voted SMCKC President Kristi Colvin one of 14 Power Women to Follow on Twitter, Forbes says Lisa Qualls & Kristi Colvin on100 Greatest Women in Social Media Kristi Colvin on Social Media Divas You Should Be Following Lisa Qualls featured on KCTV & KSHB segments Kristi Colvin featured in Twitterville, Entrepreneur, Smashing Magazine
116. 44% of Muslim-Americans believe their needs are not met by today’s Halal foods.11 “Halal Foods: a Large and Under-recognized Market.” Food Engineering & Ingredients, April/May. 2009: 26 74
117. Market opportunity Large N.A. population of 9mm, potential market of $10B Growing Muslim Americans grow at 6% per year 66% of American Muslim HH's earn over $50,000 / yr4 Affluent Hungry Muslims’ meat demand is growing Two or three sources for Halal beef online focus on commodity supply Few Competitors 4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 75
118. Market opportunity Large N.A. population of 9mm, potential market of $10B Growing Muslim Americans grow at 6% per year 66% of American Muslim HH's earn over $50,000 / yr4 Affluent Hungry Muslims’ meat demand is growing Two or three sources for Halal beef online focus on commodity supply Few Competitors 4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 76
119. MuslimRanch.com will address the market by: Providing premium grilling and BBQ cuts to American Muslims with high household income We will beat the competition through a superior product and consumer experience By focusing on high quality luxury food products we develop a relationship with an extremely desirable consumer. Keep costs low by providing all services on a cloud based e-commerce platform. Outsource all fulfillment activities; retain Marketing and CRM as core functions 77
120. MuslimRanch.com brings organization, professionalism, and an online alternative to a fragmented and diffused retail channel Current Feedlots Food Brokers Meat Processing Facilities Ethnic Grocery Stores Restaurants With MuslimRanch.com Network of Qualified Ranchers MR.com Fulfilment & Customer Service Team Halal Certified Slaughter House American Muslim Grill Chef 78
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122. Grass fed beef plus exotic and seasonal meats like Wagyu, Venison, and Bison.
124. Create an online community centered on halal grilling and BBQ news, information, learning and sharing79
125. Other Stakeholders Investors Strong cash flow for a small investment will generate large IRR Phased investment plan reduces risk Opportunity to benefit from an eventual sale of MuslimRanch Suppliers Ranchers and slaughter houses access a new and growing market Partners Our customer database will be valuable to other vendors (travel, food, and publishing industries) 80
132. Action Plan and Time Line Conduct research to more clearly define Market opportunity and Fulfillment Process Phase 1 Develop and launch e-commerce platform Put some beef in inventory and sell some steak Phase 2 Develop and expand market; build online community; expand product offerings Phase 3 Develop foreign markets Phase 4 Exit Strategy: Most likely a sale to a strategic buyer Phase 5 82
133. Investment = $240,000 to Phase 2 Conduct research to more clearly define Market opportunity and Fulfillment Process $40,000 Phase 1 Develop and launch e-commerce platform Put some beef in inventory and sell some steak $200,000 Phase 2 Develop and expand market; Build online community; expand product offerings From Operations Phase 3 Develop Foreign Markets From Operations Phase 4 Exit Strategy: Most likely a sale to a strategic buyer Phase 5 83
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135. Steve Bastasch has worked in finance, strategy, and business development roles at leading global companies such as Procter & Gamble, Dun & Bradstreet, and the New York Times. He has significant experience in online business.The founding team will launch the pilot site and develop a recruitment plan as the company grows. 84
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137. Points to remember North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied MuslimRanch.com will provide premium steaks any time to any where through overnight shipping We will beat our competition with our product and targeted marketing plan Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product. 86
138. Points to remember North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied MuslimRanch.com will provide premium steaks any time to any where through overnight shipping We will beat our competition with our product and targeted marketing plan Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product. 87
Editor's Notes
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
SEO, Pay Per Click - All designed to drive more trafficWe believe a CRITICAL MASS has to be achieved but once it does the focus needs to shift to mining the traffic that is coming to the site.