2. There are around 164 million
internet users in India
Source : Economic Times and TRAI
3. How internet is affecting New Product
Purchase Decisions
Top 10 new product categories ranked by % of claimed
internet importance in decision making process
Electronics- 81%
Appliances- 77%
Books- 70%
Music- 69%
Clothing- 69%
Cars- 68%
Food/Beverages - 62%
Personal Hygiene- 62%
Personal Health/OTC- 61%
Hair Care- 60%
Source: Nielsen Global Survey of New product Purchase Sentiment. Q3 2012
Global
4. Role of Spice
• Most digital agencies only generate leads and do nothing
further
• There is an opportunity to provide end to end solution from
lead generation to final conversion
DIGITAL
SPICE
CRM
6. i. Sales prospect identification
Based on
•
•
Current trends
Consumer surfing habits & Media consumption
7. ii. Constant Engagement :Bucketing the customers
and applying action accordingly
Hot
Warm
Cold
•Interested in the product and will buy in specified time frame
•Action :Close sales in coordination with sales team
•Interested, but not now or undecided
•Action: Offers to entice sales
•Not interested
•Action: Keep informed and wait to move to warm/hot
8. iii. Analysis and improvement
• What are the online sources that work in the category
• Which medium works?
• What are the offers that work in the category?
• What kind of communication works
•
•
•
•
Scripts
Emailers
Landing page
SMS
Notas del editor
Direct marketing targets individual members of defined consumer groups.The message is based upon a clear “call to action” delivered directly to predisposed consumers.Direct marketing provides valuable and reliable consumer and sales data, as well as clear, quantifiable success metrics for analysis.
